Keep it Simple: Tom Monaghan's brands: Dominos Ave Maria

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Keep it Simple Tom Monaghan built two major brands. Each: 1. Lost lustre, saw growth slow when the enterprises got “confused, complex.’’ 2. Soared when they simplifed, refocusing on their core, positioning, their brand value and unique missions.

Transcript of Keep it Simple: Tom Monaghan's brands: Dominos Ave Maria

Page 1: Keep it Simple: Tom Monaghan's brands: Dominos Ave Maria

Keep it SimpleTom Monaghan built two major brands. Each:

1. Lost lustre, saw growth slow when the enterprises got “confused, complex.’’

2. Soared when they simplifed, refocusing on their core, positioning, their brand value and unique missions.