KEEP HORRY COUNTY BEAUTIFUL COMMITTEE · 2021. 1. 20. · KEEP HORRY COUNTY BEAUTIFUL COMMITTEE...

KEEP HORRY COUNTY BEAUTIFUL COMMITTEE PARKS & OPEN SPACE BOARD SUBCOMMITTEE

MEETING AGENDA

Tuesday, January 26, 2021 VIRTUAL 11:30 AM

Our Mission: Horry County – Keep It Clean!

I. Call to Order Chairperson April O’Leary II. Moment of Silence to Honor Lance Corporal Melton Gore III. Introduction of Members IV. Minutes

A. Approval of November 24, 2020 Meeting Minutes

V. New Business A. Subcommittee Appointments

VI. Discussion

A. Update: Holiday Facebook Outreach B. Update: Community Survey Advertising C. Appreciation Event D. 2021 Annual Litter Index E. Community Outreach F. Board Member Updates

VII. Announcements

A. Horry County Annual Litter Index – February 23, 2021 at 8:30am – 12:00pm and 1:00pm-4:30pm in Multipurpose Room D of the Government & Justice Center in Conway

B. Next Keep Horry County Beautiful Litter Coordinators Meeting is on March 23, 2021 at 11:30am in Multipurpose Room B of the Government & Justice Center in Conway.

VIII. Adjourn

Keep Horry County Beautiful Meeting - January 26, 2021 ----------------------------------------------------------------- pg1

This Page In

tentionally Blank

Keep Horry County Beautiful Committee STATE OF SOUTH CAROLINA

Tuesday, November 24, 2020 Horry County Government and Justice Center

11:30 AM

The following Committee members were present): Chuck Rhome, April O’Leary, Betty Gause, Jack Galloway (Video call), Devon Parks, Bo Ives,

Others Present: Bo Gorcesly -educator of Horry County Schools.

Staff Present: John Danford, Ashley Cowen, Nancy Tindall, and Preston Janco

In accordance with the SCFOIA, notices of the public meeting were sent to the press (and other interested persons and organizations requesting notification) providing the agenda, date, time and place of the meeting.

Call to Order – Chair April O’Leary called for the meeting to order at approximately 11:30 AM. Mrs. O’Leary invited the Board and meeting attendees to introduce themselves.

Old Business:

Update: KHCB Appointments Chair O’Leary stated that On November 10, 2020 the Parks and Open Space Board voted to reappoint Mr. Charles ‘Chuck’ Rhome to his 2nd term which will expire on December 31, 2023 and appoint Ms. Edna DeWitt and Mr. Terry Fowler to their first time 3 year appointments. Mrs. O’Leary also informed the Board that Laura Honeycutt had resigned. Her position would be filled at the next Parks and Open Space Board. One application has already been submitted.

Update: Dumpster and Recycling Ordinance John Danford updated the board on the Dumpster and Recycling Ordinance. Per Mr. Danford, the ordinance is being incorporated into the proposed Zoning Ordinance updates that will be presented to Planning Commission starting in January 2021. As drafted, it requires recycling at multi-family developments, requires businesses to have larger dumpsters, and put regulations on dumpster enclosures. Bo Ives responded with concern for satisfying parking requirements if larger dumpsters were introduced. Bo Ives also spoke about the wet, dry, and compostable recycling system and possibly targeting restaurants to recycle more.

Digital Marketing: Plastic Bag survey and Holiday Facebook Content Ashley Cowen was called upon by Chair O’Leary to speak about the Plastic Bag Survey and Holiday Facebook Event. Ms. Cowen briefly explained the history of the Plastic Bag survey and that it had been reopened per the Chair’s direction to target rural Horry County responses. A Facebook advertisement was generated and shown to the board for general discussion and suggestions and the timeframe of November 23rd-November 30th was discussed. The purpose of this timeframe was to target people during the holiday, because they would most likely be home


Ashley

Oval

and Facebook traffic would be higher. The cost of these ads was predicted by Facebook to be $7.14 per day with the potential to reach 6,200 people or 400-1200 users daily.

Ms. Cowen also went through three holiday Facebook campaigns scheduled for the Keep Horry County Beautiful Facebook page. The three campaigns included 12 ways families can be eco-friendly during the holidays, 10 alternatives to traditional wrapping paper, and resources for after the holidays at the Solid Waste Authority. The Board then generated ideas for a New Year’s Resolutions campaign and ultimately decided that board members would utilize the Horry County Public Information Office to record a video for the Facebook page highlighting the various resolutions of Board members as they relate to the Keep Horry County Beautiful mission. The Board directed Ms. Cowen to oversee the video with the help of the Public Information Office.

New Business:

Election of Officers: Chair O’Leary opened the floor for nominations of the Chair position. Chuck Rhome nominated April O’Leary. Betty Gause seconded the nomination. Mrs. O’Leary accepted the nomination. Seeing no more nominations, Chair O’Leary closed the floor to nominations and held the vote. The motion carried unanimously. Ms. April O’Leary will serve as Chairperson for her second year.

Chair O’Leary opened the floor for nominations of the Vice Chair position. Chair O’Leary nominated Devon Parks. Betty Gauss seconded the nomination. Devon Parks accepted the nomination. Seeing no more nominations, Chair O’Leary closed the floor to nominations and held the vote. The motion carried unanimously. Mr. Devon Parks will serve as Vice Chairperson for his first year.

Discussion:

Appreciation Luncheon and Arbor Day Tree Planting Event: The Board has planned an appreciation luncheon at the James R. Frazier Community Center on December 5th. Ms. O’Leary expressed concern over weather condition options. Ms. Cowen stated that the center was following CDC safety precautions regarding Covid-19 and that the interior of the building would be safe for the number of participants that had RSVP’ed assuming there was availability. Ms. Cowen stated that only a few people had RSVP’d but had heard from a few people that were waiting until the last minute to finalize their plans due to Covid-19 cases and the weather.

Mr. Ives inquired about receiving an update about the Tree Planting Event that happened earlier in the month. Ms. Cowen stated that the Michael Morris Graham Park Planting Event was a success with many volunteers, Board members, and elected representatives in attendance. Ms. Cowen explained that the 50 trees and almost 90 plants were planted, around 300 bags of mulch and 15 bags of topsoil ordered, and the entire project had been made possible by the PalmettoPride Tree Grant, Parks and Recreation Funds, and Tree Mitigation Funds.


Board Member Updates: Chair O’Leary expressed great thanks to Board members Bo Ives and Betty Gause for their many years of service to Keep Horry County Beautiful. Mr. Ives thanked the Board for their continued service and support.

Announcements: Next KHCB meeting is on January 26, 2021 at 11:30 AM in Multipurpose Room B of the Government and Justice Center in Conway.

Adjourn With no further business, April O’Leary made a motion to adjourn and the motion carried unanimously. The meeting adjourned at approximately 12:25 PM.



This Page In

tentionally Blank

Keep Horry County Beautiful Committee Briefing Memorandum

Horry County, South Carolina

Date: January 26, 2021 From: Planning Division: Infrastructure and Regulation Prepared By: Ashley Cowen, Senior Planner Cleared By: Leigh Kane, Principal Planner Regarding: Subcommittee Appointments

ISSUE:

How does Keep Horry County Beautiful make Subcommittee Appointments?

BACKGROUND:

Per the approved bylaws of Keep Horry County Beautiful, Subcommittees can be established, if necessary, for special projects or when particular situations arise. Subcommittee chairs will be appointed by the Keep Horry County Beautiful Chairperson from the membership, with agreement of the appointees. The Subcommittee chair shall recruit volunteers from the general membership to perform assigned duties, and will provide a report to the full Committee on a timely basis.

Keep Horry County Beautiful currently maintains four subcommittees which coincide with the FY2021 Annual Work Plan, adopted on October 27, 2020. The Board established the following subcommittees:

1. Beautification and Events;2. School-Based Programs;3. Public Awareness;4. Litter Control.

The Keep Horry County Beautiful Chair serves as a member on all subcommittees and staff is able to assist with coordination and implementation of actions.

ANALYSIS:

All current KHCB members are eligible to serve as the Chair of a Subcommittee for calendar year 2021. Members are eligible to serve on multiple subcommittees. At this time, there have been no formal appointments made to any KHCB subcommittees and no formal chairpersons appointed.



This Page In

tentionally Blank

KEEP HORRY COUNTY BEAUTIFUL

KEEP HORRY COUNTY BEAUTIFUL

Horry County

South Carolina

Create cleaner, greener

communities and public spaces. Keep it Clean

Keep it Clean

Strategic Plan

FY21 Update

KEEP HORRY COUNTY BEAUTIFUL- STRATEGIC PLAN UPDATE FY2021

In January 2020, four subcommittees were appointed to manage Board tasks within the following action areas. The KHCB Chair serves as a member on all subcommittees and staff is able to assist with coordination and implementation of actions.

KHCB is assigned a staff coordinator, a Horry County Government Planning & Zoning employee who works closely with the Board and serves as the Executive Director.

At the September 22, 2020 meeting, the subcommittees were modified to coincide with the strategic planning work plan.

1. Beautification and Events2. School-based Programs3. Public Awareness4. Litter Control

FY 2021 Annual Work Plan for Board by Subcommittee

B1 Beautification and Events

B1.1 Establish a procedure for the maintenance of gardens and parks

B1.2 Identify locations in western Horry County for trail installation projects

B1.3 Host/Co-host an annual tree planting event with giveaway

B1.4 Host a beautification and tree planting event at Michael Morris Graham Park

B1.5 Coordinate with Parks and Open Space Board to complete the South Strand Recreation Center Discovery Trail

B1.6 Install signs to recognize projects completed by KHCB and partners

B1.7 Host a community recognition event for all volunteers, partners, and litter crews

B2 School-based Programs

B2.1 Develop a campaign for “What is recyclable at HC SWA?”

B2.2 Partner with SWA on “Talking Trash” effort

B2.3 Create litter education materials and presentations appropriate for different age groups (preschool/kindergarten, elementary, middle, high school)

B2.4 Offer programs for kids in non-traditional schools

B2.5 Create library and recreation center displays and consider installing displays at Horry County Schools

B2.6 Partner with SWA to create segments for Watch Out Wednesday

B2.7 Develop a campaign on composting and partner with SWA for any school installations being considered

✓

✓

✓



B2.8 Partner with the Green Steps Program to serve as a mentor for local teachers and schools

B2.9 Develop school programs such as reading a book, leading a school grounds litter pickup, presenting material on litter and recycling, assist in installing gardens, interview students to understand knowledge on litter and recycling

B3 Public Awareness

B3.1 Co-host landfill and MRF tours with SWA

B3.2 Partner with SWA on outreach focused on daily operations

B3.3 Host a KHCB mission focused Trivia Night

B3.4 Develop a campaign focused on Litter as being 100% preventable

Create Point of Sale signage at businesses generating commonly littered items

B3.5 Develop a local Green Business Program with the Chambers of Commerce

Recognize the businesses helping to beautify Horry County

Partner with the Chambers to gather information on the needs of the business community to reduce waste and litter within Horry County

Create a quarterly update or newsletter to share with the business community

B3.6 Highlight KHCB programs, events, and adoptions through local media outlets and the Horry County Public Access Channel

Notify billboard companies about upcoming events for PSA signs

B3.7 Develop an annual marketing plan based on the funds available to KHCB

Offer training to Board members on engaging with the community and developing effective marketing and messaging

B3.8 Utilize the Litter Index as a tool to market KHCB and engage with Council on litter programs for prevention and reduction

B4 Litter Control

B4.1 Coordinate with the Police Department on the annual presentation to Council

B4.2 Work with Chirping Birds to develop a reference list of all the alternatives items that can be used instead of single use plastics and plastic bags

B4.3 Develop method to track and study the effectiveness of “Secure your Load”

B4. 4 Partner with the Police Department to understand ways to strengthen litter enforcement

B4.5 Request data from County departments about litter related tickets, fines, and litter related work orders such as dump sites, illegal signs, and unscheduled litter crew maintenance



B4.6 Invite County Police and Public Works to KHCB Board and Subcommittee meetings

B4.7 Partner with Police and Public Works on the design of the Litter Index and share the results of the annual condition assessment as a presentation

B4.8 Determine locations for Earth Month events based on the results of the litter index

B4.9 Consider options for analyzing litter conditions as related to distance from businesses such as restaurants, grocery stores, and gas stations

FY 2021 Annual Work Plan for Staff

S1 KHCB Promotion and Outreach

S1.1 Board member training on effective outreach

S1.2 Identify tasks for Horry County Government intern position

S.1.3 Post to social media accounts to implement Marketing Plan

S.1.4 Update the KHCB webpage with current program materials

S1.5 Develop quarterly updates for publication in The Horry Planner ENewsletter

S2 Community Cleanup Program

S2.1 Promote CCP adoption program and one-time events

S2.2 Provide supplies to CCP groups and report totals to KAB

S2.3 Share cleanup events to existing community calendars

S2.4 Engage with Parks & Rec, Public Works, and Police Depts to improve coordination and CCP activities

S2.5 Complete annual grant applications and budget requests to support the community cleanup program

S3 Support County Policy Development

S3.1 Support an ordinance addressing recycling and composting facilities in multi-family zoning districts

S3.2 Support an ordinance addressing the size of dumpsters, recycling facilities, and composting in commercial zoning districts

S3.3 Support and ordinance addressing single-use plastics

S4 Beautification Projects at County Facilities

S4.1 Coordinate with County departments on beautification projects

S4.2 Support beautification projects as requested with available resources

S4.3 Establish maintenance agreements for beautification projects

✓

✓

✓

✓

✓

✓✓✓

✓


Ashley

Line



Date: January 26, 2021 From: Planning Division: Infrastructure and Regulation Prepared By: Ashley Cowen, Senior Planner Cleared By: Leigh Kane, Principal Planner Regarding: Update: Holiday Facebook Content

ISSUE:

What is the outcome of the holiday Facebook outreach?

CONCLUSION:

Keep Horry County Beautiful had a total Facebook reach of 12,472 with 166 reactions, 31 comments, and 110 shares.

BACKGROUND:

Keep Horry County Beautiful launched four holiday social media campaigns throughout December 2020 and January 2021. The “12 Ways Your Family can be More EcoFriendly” campaign ran from November 30th through December 12th, 2020. The “10 Wrapping Paper Alternatives” campaign ran from December 14th through December 22nd, 2020. The post-holiday educational series on the Horry County Solid Waste Authority ran from December 26th, 2020 through January 4th, 2021. And the Keep Horry County Beautiful New Year’s Resolution campaign posted on December 29th and 30th.

ANALYSIS:

Due in part to media coverage for the “12 Ways Your Family can be More EcoFriendly” campaign, early comments, shares, and views lead to prolonged viewership over the remainder of the holiday season. Similarly, extensive sharing of the New Year’s Resolution video lead to high organic reach and post engagement as a result. The chart below outlines each campaigns’ performance.

12 Ways… More Ecofriendly

10 Wrapping Paper Alternatives

SWA Education

New Year’s Resolution

Reach 5449 319 686 5,694 Post Engagements 143 6 22 122 Comments 9 0 4 16 Shares 72 3 9 34 Number of Posts 13 5 4 2




Date: January 26, 2021 From: Planning Division: Infrastructure and Regulation Prepared By: Ashley Cowen, Senior Planner Cleared By: Leigh Kane, Principal Planner Regarding: Update: Community Survey

ISSUE:

What is the outcome of the Facebook advertising for the community survey on plastic bags and alternatives to disposable plastics?

CONCLUSION:

During the time frame of the advertisement, there were 384 new responses to the survey.

BACKGROUND:

A community survey was released on November 15, 2019 to gather citizen opinion and preference relevant to the use of plastic bags and alternatives to disposable plastics. This survey would then be used to guide future education and outreach. Several partnerships were utilized to develop and distribute the survey including the Horry County Solid Waste Authority, Coastal Carolina University’s Sustain Coastal, the Coastal Waccamaw Stormwater Education Consortium, and the Grand Strand Surfrider Foundation. Preliminary results indicated that participation was high among residents in urban and suburban populations, while residents in rural parts of Horry County and among the business community were under-represented. Keep Horry County Beautiful launched a 7-day $50 Facebook Advertising Campaign on November 23, 2020 to target additional responses from rural Horry County.

ANALYSIS:

The total number of respondents as of January 19, 2021 is 1,870. During the time of the Facebook advertising, there were 384 additional responses to the survey, with 110 from the rural part of Horry County. The chart below outlines the performance of the Facebook post including both organic and paid indicators.

Organic Paid Advertisement Reach 1,641 2,031 Post Engagements 196 210 Photo Views 16 31 Link Clicks 53 37 Comments 19 25 Shares 12 8 Cost Free $.026 per engagement


Annual Schedule 2021 Month Event (Meeting Dates, Cleanups, Staff Deadlines

January January 26, 2021 – Committee Meeting

February February 16-18, 2021—KAB Conference POSTPONED

February 23, 2021 – Annual Litter Index (R)

March March 20, 2021 – Great American Cleanup (R)

March 23, 2021 – Litter Coordinators Meeting

TBA-Community Cleanup Day (LR)

Report to County Council

April HCS Spring Break: Discovery Trail Installation & Appreciation Event Events: Earth Day at the Bay, Lakewood Elementary, Baby Animal Day, CCU Earth Fair, Road RacesApril 22, 2021 - Earth Day April 27, 2021 – Committee Meeting April 30, 2021 – National Arbor Day

May May 25, 2021 – Committee Meeting

June June 22, 2021 - Strategic Planning Retreat Mid-Year Grant Report

July ALTERNATE MEETING DATE/ Community Event

August August 24, 2021 – Litter Coordinators Meeting

August/September 2021 – CCU Home Game – Kick off Zero Waste Week

KAB Reports Deadline (R)

September September 6-10, 2021 – Zero Waste Week September 18, 2021- Beach/Riversweep (LR) September 28, 2021 – Committee Meeting September 8-10, 2021—KAB Conference

Tree Grant Deadline

October October 26, 2021 – Committee Meeting

November November 23, 2021 – Committee Meeting & Election of Officers

Keep SC Beautiful Grant Deadline & Report

December South Carolina Arbor Day

ALTERNATE MEETING DATE/Community Event

Community Pride Grant Deadline & Report

Litter Prevention (LP) Litter Reduction (LR) Beautification (B) Requirement for Good Standing with KAB (R)

Potential Community Event - Tree Planting

Tree Grant Pick-Up


Ashley

Line

KEEP HORRY COUNTY BEAUTIFUL COMMITTEE · 2021. 1. 20. · KEEP HORRY COUNTY BEAUTIFUL COMMITTEE...

Documents

Transcript of KEEP HORRY COUNTY BEAUTIFUL COMMITTEE · 2021. 1. 20. · KEEP HORRY COUNTY BEAUTIFUL COMMITTEE...