Keep Britain Tidy Jonathan Gibbon November 2014 1.
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Transcript of Keep Britain Tidy Jonathan Gibbon November 2014 1.
1
Keep Britain Tidy
Jonathan Gibbon
November 2014
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What we are and what we do
• We campaign to improve environmental quality for everyone;
• Independent charity, fighting for people’s right to live and work in a place of which they can be proud;
• Sixty years ago, we started with litter. Today we do much more. We work at the heart of business, government and the community;
• National campaigning voice means we are the ‘go to’ charity for media, businesses and communities who want to talk to experts;
• Unrivalled research, evidence base and campaign pedigree makes us the voice of authority for media, government, businesses and public.
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Some of our Programmes
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Some of our Campaigns
“We’re watching you” A social experiment to combat dog fouling
Experiment aim:
To test the effectiveness of using images of ‘watching eyes’ and accompanying messages to reduce dog fouling in hotspot areas across England.
Experiment objectives:
To identify:
• the impacts of the different posters to dog fouling in the target areas
• if posters displaced dog fouling incidents to other nearby locations
• what would improve the impact, effectiveness, appropriateness and efficiency of the approach
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Experiment posters
Poster 1: eyes only Poster 2: enforcement Poster 3: positive reinforcement Poster 4: peer influence
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Bringing it together : Our Vision and Core Goals
Keep Britain Tidy’s vision is a world where people understand and actively care for their environment and for each other
• Better local Communities and Places
• Sustainable Living and Wellbeing
• Educating the Next Generation
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Our Reach