Boryspil international airport magazineRUS/ENG

ABOUT THE TASK

WHEN THINGS ARE GOING BAD AND ARE GOING BAD FOR A LONG TIMEThe efficiency of advertising and marketing communications falls, communications approved through the years “has been approved” by everyone and they have ceased to achieve an effect. And in the summer the activity comes to zero…

THE RESULT IS NEEDEDBusiness without result and growth means stagnation and imminent exclusion by the competitors, … is oblivion.

WHERE IS THE TARGET AUDIENCE TO BE FOUND?It is scattered in business centers and restaurants, it is somewhere in the Internet, it is still reading something in the press; it goes to work by different routes… It is everywhere a little.

WHAT IS THE EFFICIENT COMMUNICATION?It is coverage of maximum target audience representatives by means of one’s advertising message with the minimal financial expenditures… But where is that place? Where is this audience?

EVERYBODY FLIES! BORISPOL AIRPORT - nowadays is by right the place of concentration of the most active and progressive people, of those in a hurry to see more, do more, earn more; and therefore they choose for travelling around the country as well as around the world the fastest way – aerial.

THEY READ EVERYTHING! In conditions of the flight waiting and long interval of free time during the flight itself, the passengers with pleasure pass their time reading magazines, positively and with special attention perceiving the information contained in them.

SCIENCE CONFIRMS! According to the studies of Western sociologists, the efficiency of advertizing in airport and on-board editions is the highest. Passenger has to occupy himself with some activity for a few hours. Nowadays for most people it is reading, which is also called “forced”. At the same time the degree of attention towards the advertising is several time higher than in normal daily life.

ABOUT THE SOLUTION

25 thousand passengers per day

ABOUT THE PUBLICATION

KBP magazine – is the only official edition of the main Ukrainian airport – BORISPOL airport.

It is high-quality glossy magazine with the largest real circulation in Ukraine, guaranteed contact with the target audience and undeniable communicational efficiency.

CIRCULATION 35 000

FORMAT А4 (euro)

CONCEPT Life-Style-Journey

LANGUAGE Russian and English

PERIODICITY once per month

2

50 AIRLINES CARRY OUT FLIGHTS FROM

BORISPOL BY MORE THAN 100 REGULAR

ROUTES

KBP is the largest and most powerful airport in Ukraine. KBP provides about 65% of air passenger traffic. KBP is located at the intersection of air routes from Asia, Europe and America.

About 50 national and international airlines carry out transportation of passengers and cargos from “Borispol” by more than 100 regularly routes.

KPB gives landing clearance to airplanes of all types twenty-four hours a day and is the only airport of Ukraine, from which transcontinental flights are realized.

Airport air complex consists of two terminals functioning for today: B and D.

BORISPOL AIRPORT

DISTRIBUTION BORISPOL

DBTerminal B was opened in 1965 and was renovated many times. First of all it serves passengers, travelling within Ukraine. It is also used for serving some international flights, which carrying capacity is:

Terminal D was opened in 2012. It is the most powerful passenger terminal in Ukraine. Area – 107 000 square meters. The gallery of flights waiting in the departure zone is 870 m long. Carrying capacity – 3 000 passengers per hour for departure and the same quantity for arrival.

1200 passengers per hour for departure and 1100 for arrival. Within Ukraine – 650 passengers per hour for departure and 600 for arrival.

Terminal D has VIP-hall, which meets the requirements of the most demanding connoisseurs of comfort and high-quality service.

3

50 AIRLINES CARRY OUT FLIGHTS FROM

BORISPOL BY MORE THAN 100 REGULAR

ROUTES

26

KBP MAGAZINE

imagination Posters

THE MAGAZINE IS DISTRIBUTED FOR FREE THROUGHOUT BORISPOL AIRPORT

DISTRIBUTION BORISPOL

- Terminal D: stands with the magazine are situated in 2 business halls, registration zone, zone of arrival and luggage receiving, in the main gallery of gates (18 stands);

- Terminal B: stands with the magazine are situated in business hall, registration zone and gates zone (8 stands);

- VIP-terminal (2 stands).4

15

KBP MAGAZINE

East&Love only kyiv

READERSHIP’S PORTRAIT

Carpossession

83%

Men - 55%

Higher education

88%

Income (middle+)

79%

tourism - 43%business - 49%

20-52 years

45% -women

5

"KBP magazine" readers are people, owning business, top-managers of the leading companies, representatives of creative and political elite etc.

They are successful, self-confident people, leading active life, knowing how to take a rest and value fine, high-quality things and services.

79%

83%

Flightfrequency

4-5

Flight aims:

Magazine readers are business OWNERS, top-managers of the LEADING companies, creative and political ELITE

Age

Carpossession

times per year

other - 8%

MAGAZINE CONTENT

COVER, SPONSORSHIP, SECTIONS and EXTERNAL MEDIA

6

e can offer to the advertiser packet allocation in order to provide maximum qualitative contact with the target audience:

- COVER of the magazine;- SPONSORSHIP and section branding; - ARTICLE of 4-10 lines volume;- ADVERTISING MEDIUM in BORISPOL.

EXAMPLE: light-board in terminal D in front of business halls (size 2000x9000)

W

rticles about new air routes, tourist routes and sights, and many other things in support of tourism industry:

world–wide!

SECTION

7

GRAND TOUR – the main material of the section is about unique, unusual and always so distant cities and countries, to reach which you need to cover thousands of kilometers. South America, India, Japan …

“In PASSING” or “To see in time” – guidelines for cities sightseeing in one day.

“PROGRESS” – short sketches about modern achievements in world transport industry, education, infrastructure and architecture.

A

MAGAZINE CONTENT

KBP MAGAZINE

East&Love only kyiv

he materials of this section contain reviews of famous or little-known places of our planet.

SECTION

8

Ttop-destinations

- trade and entertainment centers; - famous beaches;- balneotherapeutic health resorts;- lake recreation;and many other.

It’s always TOP 10 – fascinating magazine rating in 11-12 lines with colorful illustrations and description of the key highlights of the world objects:

MAGAZINE CONTENT

NTERVIEWS WITH PERSONAS: representatives of culture, business or politics tell about themselves, their business, about recreation and travels.

SECTION

9

I

business class

MAGAZINE CONTENT

aterials about clothing, accessories, décor items, cosmetics, spirits and other consumer commodities.

SECTION

10

Reviews of the brand-new electronics, different gadgets, small touristic things and other useful things for travelling.

М

style

baggage

&

MAGAZINE CONTENT

cover gate folder1 line french door

tab

insert

insert gate folder z-folder

spread

1/2 line 1/3 line

ADVERTISING PLACEMENT POSSIBILITIES

11

office: +38 (044) 362-04-03 cellular: +38 (050) 409-19-99e-mail: reklama@ionmedia.in

Area Tariffs, UAH incl. VATArt work, mm

Main positions:

60 000

55 000first double page

second double page

third double page 50 000

3rd cover 45 000

65 000

40 000

25 000

1 line 27 5001 double page 44 000

½ line 19 000

ADVERTISING MATERIALS PLACEMENT RATES PRICE info

12

cover

17 000

4th cover

inner double page

215x275

430x275

430x275

430x275

215x275

215x275

430x275

215x275

137x215

74x275 12 000

120 000

Depending on the volume and cooperation duration, the flexible discount system is provided.

The deadline for providing the artwork – 28th of the month, preceding the month of the magazine issue.

The deadline for providing PR-materials, 20th of the month, preceding the month of the magazine issue.

ВAll the sizes are indicated after the bleed, i.e. it is necessary to add 5 mm in all the sides for background bleed art.

Text and illustrations, which are not to be bled, should be located not less than in 5 mm distance from the bleed line and the splicing line (for double page).

PR-materials placement:

430x275

215x275

137x215

Magazine issue Date of issue Advertising area order

05.09.2014 till 28.08.2014

05.10.2014 till 28.09.2014

05.11.2014 till 28.10.2014

September, 2014

October, 2014

November, 2014

December, 2014 05.12.2014 till 28.11.2014

1 line

1/2 line

1/3 line

1/4 line 7 000107х137

Article preparation with participation and in the interests of the advertiser*,

section branding

Special offer

2 double pages

1 double page

3 double pages

38 000

22 000

50 000 *The article preparing is provided by the editorial stuff with the use of text and photo materials of the advertiser, with the assistance of the advertiser’s experts, and taking into account the demands of the magazine editorial policy.

office: +38 (044) 362-04-03 cellular: +38 (050) 409-19-99e-mail: reklama@ionmedia.in