Kayla Wright

#DeereSighting College Campus Edition

Transcript of Kayla Wright

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#DeereSighting College Campus Edition

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John Deere: Brand Description

Founded in 1837For “those linked to the land”Agricultural, construction & forestryFortune 500 company

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The Issue

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Target Audience • Younger demographic

• College males age 18-25

• Agriculture & Construction majors

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JD Digital Strategy


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Promotions & Sponsorships

Sponsored by John Deere

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Campaign Budget

Promotional Items$32,000

(price quote per 5k hats, 5k coozies, 10k stickers,

5k tshirts, three large banners)

Transportation of Tractors to quarterly events


Sponsoring four large national events


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John Deere Sales 2016

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ConclusionGreater brand recognition to a younger demographic

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Works CitedJohn Deere Website