Kavala Strategic Agenda…how to make it real! (?)

outlineExternal factors

• The macro-economic contemporary issues (Smart, Sustainable, Inclusive growth, the Juncker Plan)• The new EU Policies for Territorial Cohesion and Cooperation (Policy Tools and Structural funds)• The availability of private capital (Contemporary PPPs, Financial Tools)

Internal factors

• The political vision and support accompanying the Agenda (Institutional governance harmonization political agreements)• Capability of managing the Agenda’s realization (the Urban Center and the Urban Task Force: roles and responsibilities)• Design capability about process/project management and building sites available in Kavala (technical skills on the ground)

The Agenda

• The poster plan and the priorities (where and how to start)• Integration of projects (a place based approach)• Projects cycle management and monitoring (assuring continuity and quality in realizing foreseen works)• The communication process accompanying the Agenda’s implementation (community awareness and Agenda’s outputs

promotion)

Planning with scarce resources

Effective and efficient use of public resources launching projects with multiple revenue:

• Creation of medium and long term employment

• Enhancing professionalism of work force

• Promoting projects positively impacting on natural, social and cultural environments

• Designing projects capable to ameliorate territorial governance conditions

• Making decisions based on participatory planning processes (community projects ownership)

Economy: Macro-economic headlines for Greece

1. Unemployment:

a. 27% of labour force is unemployedb. Youth unemployment is very high ( in some areas > 50%)

2. Returning to growtha. First signs of recovery of national economyb. Recovery driven by private investments and net exports

Economy: Private Capital

• ‘Recovery of private investments in Greece is hindered by uncertainty about policy implementation’ (European Economic Forecast Autumn 2014 )

• Private capital investments should be stimulated by a. Structural measures to improve traditionally strong economic sectors such as

tourism, agriculture, logistics and insert unemployment programmesb. Make better use of the EU structural funds. EU funds as leverage for private

investmentsc. Long term open commitment of authorities towards strategic development

directions

EU Cohesion Policy. Instruments for Kavala

• €15.52 billion in Cohesion Policy funding: competitiveness, quality entrepreneurship, innovation growth, human resource skills, infrastructure, protection and transition to an economy-friendly environment

• CLLD (Community Led Local Development): particular focus towards urban-rural relationship, suburban areas and the promotion of the “compact city”

• ITI: growth and recovery engines for the regions targeting competitiveness, R&I, entrepreneurship, reconciliation of intra-regional disparities and measures against disorganized urban development for: • Zoning Application Areas or areas specifically identified for urban renewal; • Areas defined by General or Zoning Urban Plans exceeding 10,000 inhabitants; • Areas facing severe challenges, deindustrialization zones, urban poverty pockets, areas of land use change, etc.

• Funding allocated for integrated development projects in areas part of the network of cultural and natural resources, for tourism development

• Priority: coastal and archaeological sites (Kavala is both). • Regional Strategy for Smart Specialization: Tourism is recognized as a promising, emerging regional specialization sector• Scope of ERDF National Funding: integration of value chain in tourism and culture, spatial concentration of resources,

optimal access, single point supply and sales, etc.• Selection and funding: through regional process (MA ROP) of evaluating the proposed strategy and capacity for

implementation.

ITI Opportunities for the Eastern Macedonia and Thrace (ROP 2014-2020)

Kavala: the Agenda

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KAVALA’S STRATEGIC TERRITORIAL AGENDA

PLANNING TOOLS: COHESION POLICY FUNDS, CLLD, ITI, PPP/PPPP,

NATIONAL/REGIONAL PROGRAMMES, LOANS, PRIVATE INVESTMENT…

KAVALA

Knowledge and Attitude to Valorizing Amazing Local Assets

PILLAR I – THE DUAL LANDSCAPE AND DEVELOPMENT OF TOURISM

1. DEVELOPMENT OF TOURISM: Kavala as an all-season touristic capital of the region

a. Transforming seasonality into year-round attractivityb. Upgrading, integrating and promoting the existing tourism services, through a

common brand approachc. Expanding target markets through the development of creative alternative

products and activitiesd. Developing sustainable tourism businesses through the exploitation of

“distinctive competency” niches

2. THE DUAL LANDSCAPE: Kavala as an attractive, diverse and productive environment

a. Structuring the agrarian landscape and connecting the touristic nuclei ofEuropean importance in the plain area

b. Developing soft infrastructure for wellness, outdoor activities and Greekculture experience tourism (agritourism, gastronomy, authentic lifestyle) inthe mountainous area of Kavala

PILLAR II – THE WATERFRONT AND PLATFORM OF PUBLIC SPACES

1. A NEW SEALINE OF KAVALA starting from current setting and building new public services: a. Realization of the programmed touristic portb. Renewal of the waterfront and building an underground parking place in order to avoid traffic through sealinec. Multipurpose buildings on the waterfront, providing services for ‘four seasons tourism’ such as culture, health,

hospitality and business

2. MOBILITY AND ACCESSIBILITY:a. Implementing a peripheral road (EO Drama Kavala), penetration loop for private mobility inside the city avoiding

the sealine, underground parking place along the waterfront; b. Transforming the coast in a long dedicated bicycle path (7km: Batis – historical center) protected from trafficc. Moving the touristic and the urban and sub-region bus stations outside of the city center d. Providing a funicular cable from the waterfront to the hillside, connected with the touristic bus station or the Cross

3. PLATFORM OF PUBLIC SPACES:a. Accompanying all mobility projects by interventions in public space for livability and accessibilityb. Transforming the city center in an environmental zone 30km/h (0,3 sq km), where pedestrians (older and younger)

should feel safe while walking and cars are strictly ruledc. Pedestrianizing the historical part of the city center, where only resident cars are admitted.

PILLAR III – URBAN REGENERATION

1. KEEPING EDUCATED YOUTH IN TOWN (providing diverse and affordable housing, jobs)2. DIVERSIFYING ECONOMY AND STIMULATING LOCAL INITIATIVES (incubation)3. CONNECTING TO THE SURROUNDING REGION (markets and fairs)4. OPENING THE WATERFRONT (restaurants and leisure services)5. CREATING NEW ATTRACTIONS FOR TOURISM (public spaces)

Regeneration areas – existing Regeneration areas – proposed

PILLAR IV – ENTREPRENEURSHIP

1. CREATING CLUSTERS WHICH WILL ENCOURAGE COOPERATION AND INNOVATIONWITHIN THE SECTORS:

a. Universities, research institutes – as suppliers of innovative products,technologies, processes and services;

b. Industry, especially SMEs – which represent the innovation demandc. Authorities responsible for the process facilitation (ministries, regional, local

authorities, etc.).d. The fourth actor being the catalyst organizations – consulting firms,

technological transfer centers, etc.

2. STIMULATING DEVELOPMENT OF NEW BUSINESS MODELS IN THE AREA, ESPECIALLY FOR TOURISM

3. CREATING SMART COMMUNITIES:a. Starting a formal cooperation within the Kavala four leaf clover modelb. Starting business incubatorsc. Starting a business support center

POSTER PLANSKAVALA

PROJECT INTEGRATION: THE PLACE BASED APPROACH

• Kallikratis Plan (Law 3852/2010): Municipality of Kavala fused with neighboring Philippi

• Opportunity for integrating and jointly developing the territorial potential of the two former administrative units.

• Reestablishing and strengthening the connections between Kavala City and the territory, including the Philippi historical site, from a transversal point of view.

MAIN AREAS OF INTERVENTION IN THE TERRITORY: 1. Kavala City2. Water Route3. Krinides and Philippi area

MAIN AREAS OF INTERVENTION IN THE CITY: 1. Old City – the Kavala Peninsula2. Kavala Port 3. Waterfront

PROJECT INTEGRATION: PARTICIPATION AND THE TASK FORCE

• STATUS: participatory process aimed at the co-design of theStrategic Agenda

• an instrument for creating sustainability through a negotiated,better informed and long-term urban and territorial dialogue.

• Participation: generating the most accurate picture of the actualdevelopment of Kavala and its obstacles, and the best supportedset of realistic priority actions to foster competitivedevelopment in the area.

• KAVALA URBAN TASK FORCE:• first step in providing the city with an active group

supporting capacity building of the local urban system• Planning, coordinating and monitoring relevant activity

of the stakeholders• Implementing the Strategic Agenda (coordinated by

Urban Center Core Group and Municipality)• Values: communication, collaboration, coordination,

community and consensus (5 C’s)

KAVALA UTF:• Core Group• Territorial and regional

authorities and institutions• Public service companies• R&D institutions• Private sector

Priority Projects

PRIORITY 0 – KAVALA URBAN CENTER

1. The Kavala Urban Center (KUC) is a tool forpublic participation and support to thelocal community (creating andimplementing own urban developmentprojects responding to the community’sneeds).

2. The KUC Core Group will coordinate withthe UTF for the implementation of theStrategic Agenda of Kavala, but it will alsodevelop new initiatives

3. The KUC will activate on an European level:it will be in constant contact andcooperation with all administrative layers,facilitating the link between local needsand European, national, regional and localfunding and tools

URBAN TASK

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Direct link, New projects,New funding

PRIORITY 0 – KAVALA URBAN CENTER

1. Main problem: planning is not done by consultation, commitment does not existand neither does continuity: the city cannot plan for more than 5 years

2. Urban Center: a place to give continuity and ownership of projects, to give peopleresponsibility for the development of the city. Through the urban center, a long-term vision and a 20-25 year long Structural Plan is possible

3. The Urban Center can facilitate structuring the identity of the city based on theSTATUS Agenda as leverage for discussion: a complex framework for development

4. The core group of the Urban Center will coordinate the UTF, creating workinggroups, deciding the working programme and gathering the consultation resultswith the stakeholders:• Periodic public meetings and hearings, urban walks and events, discussion,

opinion of the neighborhoods

5. Through the Urban Center and the Business Plan, Kavala has the opportunity ofaccepting a new system, where the role of the citizen is central even after thefinalization and approval of solutions, through permanent monitoring of Kavala’simplementation of community-supported, long term development strategies.

Foreseen mechanisms for managing the Kavala’s Urban Transformation

STAKEHOLDERS

UTF

STEERING COMMITTE

URBAN CENTER

MUNICIPALITY: PRIMUS INTER PARES

Foreseen mechanisms for managing the Kavala’s Urban Transformation

URBAN CENTER

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Supra-national public funds(e.g. EU)

Supranational banks (e.g. EIB, WB)

Supranational mix funds (e.g. Jessica)

National and regional funds/TOOLS

Complex integrated tools (ITI, CLLD, PPP/P, TERRITORIAL PACTS, SPECIAL ZONING FOR ENTERPRISES…)

Local promoted urban policies/investments

PLACE BASED APPROACH:THE KAVALA’S STRATEGIC AGENDA

Supra-national public funds(e.g. EU)

Supranational banks (e.g. EIB, WB)

Supranational mix funds (e.g. Jessica)

National and regional funds/TOOLS

Complex integrated tools (ITI, CLLD, PPP/P, TERRITORIAL PACTS, SPECIAL ZONING FOR ENTERPRISES…)

Local promoted urban policies/investments

PRIORITY PROJECT 1: THE PLATFORM FOR PUBLIC SPACESSmall and medium interventions interconnected withthe mobility management plan in order to offer Kavalaan urban sustainable and livable town. It incorporatesactions targeting the limitation of car traffic, creation ofa pedestrian network and an environmental area of30km/h, as well as the regeneration of built publicspaces.

• City center: 30 kmph environmental zone• Mitropolitou Chrisostomou promenade• Historical city pedestrian zone• Renewal of Kapnergati Square• Reuse of Medrese of Hatzi Ali Pasha• Internal open space adjacent to Kavala’s wall

Timeline: 2015 (feasibility studies and technical projects), 2016-17 (implementation phase) Investments costs estimation: MediumFunding opportunities: Structural national funds, "Transport, Infrastructure, Environment & Sustainable Development” Greek OP 2014-2020, URBACT III , Grants and funds, PPP

PRIORITY PROJECT 2: KAVALA MOBILITY PLANScope: improving the accessibility both towards and within Kavala city, as well as the system of public and non-pollutant transport, while taking into account the city’s difficult topography and the mobility needs expected as a result of touristic afflux increase.

• Peripheral Road• Penetration Loop • Dedicated Bicycle path (7km long) • Moving the touristic bus station from center• Moving subregional and urban bus station • Funicular cable to touristic bus station or Cross

Timeline: 2015 (feasibility), 2016-17 (implementation: stations and peripheral road), 2016-18 (implementation: penetration loop, underground parking place – PP3), 2018-2022 (feasibility and implementation: funicular cable) Investments costs estimation: HighFunding opportunities: Structural national funds, "Transport, Infrastructure, Environment & Sustainable Development” Greek OP 2014-2020, URBACT III , Grants and funds, PPPOpportunities for partnership (if applicable): Technical Chamber, Port Authority, local and regional transport operators, other investors

PRIORITY PROJECT 3: RENEWAL OF WATERFRONTScope: includes renewal of public spaces connected from the sea to the city urban structure and the realization of several buildings in order to offer different private and public services both to local inhabitants and to tourists.

• Underground parking place through the sealine• New multipurpose building on eastern shore

bank, under the historical city• New covered swimming pool, integrated with

underground parking place• Renovation on existing public spaces • Realization of programmed touristic port

Timeline: 2015 (feasibility studies and technical projects), 2016-17 (implementation phase – multipurpose building)2016-18 (implementation phase – parking place, swimming pool Investments costs estimation: HighFunding opportunities: Structural national funds, private-public partnershipOpportunities for partnership (if applicable): Port Authority, Ministry of the maritime transport, shipping companies, real estate investors,POTENTIAL WATERFRONT TASKFORCE

PRIORITY PROJECT 4: E-PLATFORMStarting a formal discussion and deliberation structure following the four leaf clover model with the objective to improve entrepreneurship and innovation in Kavala.

An appendix of the Urban Center:

• Inviting stakeholders to meet• Appointing governing council of the E-Platform,

chairman, secretary• Putting work agreements in memorandum of

understanding• Organizing monthly/bimonthly meetings :

• How to stimulate innovation in the area• How to stimulate entrepreneurship

Timeline: 2015 – onwardsInvestments costs estimation: no large scale investment neededFunding opportunities: -

PRIORITY PROJECT 5: KAVALA BRAND• Redesigning, publishing and promoting the Kavala Brand

• Redesign, promotion, development of branded products, setting up maps and info points, thematic books, cooperating (engaging hotels, developing discount policies)

• Setting up, enhancing, equipping a system of thematic routes• Defining and setting up infrastructure on existing trails,

creating secondary network, landscaping and structuring• Restoring the Water Way• Defining a thematic architectural route in the city

• Using the opportunity of large scale events to promote Kavala• Philippi festival, special religious events, reenactments, etc.

Timeline: 2015 – 2016 (Kavala Brand establishment and soft projects) 2018 (implementation of infrastructure interventionsInvestments costs estimation: Low-MediumFunding opportunities: Greek OP, PPP, COSME, Creative Europe, Interreg Europe, URBACT IIIOpportunities for partnership: associations, societies, local food and wine producers, large hotels and venues for events, tourism companies sports and wellness businesses, places of worship in the area,…

PRIORITY PROJECT 6: EASTERN ACCESSRelocation of arts and crafts activities within the Tobacco Warehouses and use of space as a business incubator can bring new economic vitality in the area. Vacant shops along the waterfront are natural sites for a cafes and restaurants with seaview, creating a stronger connection to the water. The former hospital across the bay is a perfect building for affordable student and graduate housing, bringing new life in the neighborhood.

Timeline: 2015 Investments: Low-MediumFunding: Greek OP, PPP, EU Programmes, private fundsPartnership: owners, Chamber of Commerce, Port Authority

PP7 – WESTERN ACCESS• Reconnecting waterfront promenade • Improving transversal passages across street • Reducing traffic on street• Using abandoned buildings close to TEI for

technological start-up companies• Using abandoned properties for agri-food showcases

PP8 – UPPER DOWNTOWN

• Integrated regeneration scheme: empty tobacco warehouses and vacant shops as workshops.

• Reusing built heritage as small business incubators, regional product selling points, and affordable student or graduate housing,

PP09 – KAVALA BUSINESS INCUBATOR1. Supporting early-stage companies in their first stages of development2. Co-funded by local, regional, national level as part of an overall economic strategy3. Kavala – natural choice to start incubation for tourism – offering startups facilities, incentives to local

entrepreneurs and investors. Location could be old warehouses: provide facilities that a team of local entrepreneurs could start to run the incubator facilities

PP10 – EXPANDING, DIVERSIFYING TOURISM CAPACITY AND

INFRASTRUCTURE

• An expansion of the accommodation existing offer through low-cost innovative solutions• Tourism and culture branch in TEI, Kavala Cultural Institute, partnerships for qualification and requalification

courses for hospitality, apprenticeship, municipal programme for retrofitting unused buildings • An integrated local touristic transport system, - consortium, touristic bus routes, correlated with municipal map of

themed paths, regulating provisions for touristic transport and conditions for environmentally friendliness• A city App integrating the municipality's complete touristic offer with GPS-enabled location-based services,

PP11 – KAVALA BUSINESS SUPPORT CENTER1. Collecting and providing access to business data 2. Support in accessing EU funds3. Support in procedures and standardization.

PP12 – AGRITOURISM, CUISINE, LOCAL PRODUCE

• Start up of cooperation among local producers, platform for knowledge exchange

• Institutional framework for local traditional producers –CLLD Urban-Rural Partnership for redevelopment of productive agriculture between:

Gastronomic and oenological experience of Kavala

City Hall

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KAVALA CLLD STRUCTURE

for integrated tourism & agriculture partnership

Food industry

Tourism service

agenciesLogistics

PP13 – AQUEDUCT PANORAMA PATH

An iconic landmark and symbol of the city, the aqueduct can also be a platform to discover the city from unknown angles.The and green pathway that runs between the historical urban tissue under the Aqueduct can become a tourist attraction and bring flows of people through simple and low-cost measures: communication activities, setup of terrace or cafes.

PP14 – “4-SEASON TOURISM” SPORTS AND WELLNESS

• Rehabilitation of open space and development of adjacent services for the Kavala sports hub, including development of sports-themed connections with Kavala sailing ports and beaches: feasibility study, masterplan, action plan

• Creation of social / health tourism packages for low seasonfor target groups

Kavala Picture THANK YOU!

ANY QUESTIONS?