Katz, hartley and maslow theory
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Katz’ Uses & Gratifications theory • Personal Identification – Where the audience can relate to a character or their situation • Personal Relationship – Where the audience builds a close bond with a character or group of characters • Inform & Educate – Where the audience LEARN something from consuming the text • Diversion – Where the audience can ESCAPE from their reality and immerse
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Theory for Unit 01 - Ctec
Transcript of Katz, hartley and maslow theory
Katz’ Uses & Gratifications theory
• Personal Identification – Where the audience can relate to a character or their situation
• Personal Relationship – Where the audience builds a close bond with a character or group of characters
• Inform & Educate – Where the audience LEARN something from consuming the text
• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.
Hartley’s Seven Subjectivities
1) Age2) Gender
3) Class4) Ethnicity
5) Self-Image6) Nation7) Family
Maslow’s Hierarchy of Needs
• Social Climbers– Where the audience are driven by improving their status in society
• Caregivers– Where the audience sympathise with the characters situation.
• Explorers– Where the audience are driven by social change.
• Survivors – Audience members who want the security and routine of knowing the characters will be ok (For example) or something will be resolved.
