Katy Perry Teenage Dream

Back PanelsThe front and back cover panels link as they are of similar photos, almost as if it is one photograph, this means that these panels are not out of place – the other inside panel is similar to these photos in front of the candy floss. This allows a smooth transition between the three panels, making the packaging look seamless.

In this case, the front cover has no title however the text on the back panel is placed on the panel without a photo of the artist. The text is of similar colours to the photo, pink and blue with large text – this allows all of the colours to mesh well together, whilst also standing out enough to read them.

In these photos the artist has a soft expression and looks serene – this represents the artist as sweet and the eye contact maintained in each image engages the audience.

Inner panelsThe two outer panels are of similar costuming and positioning of the artist, this nicely frames the disk panel and draws the focus to this panel, the two images of the artist also involves direct address as the artist is maintaining eye contact with the camera, which will draw in and engage an audience.

The fact that these images have a black background also draws the attention to the disks as they are brightly coloured, and thematically link with the whole digipak, keeping with the theme of candy and sweets, the bright colour also catches the attention of the audience, this is practical as the CD is the most important part og the album. The colour of the disk is similar to the colour of the front and back cover, this ties the whole digipak together as a product.