Kathryn MacKay Road Safety Project Officer City of York Council Road safety – the future.
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Transcript of Kathryn MacKay Road Safety Project Officer City of York Council Road safety – the future.
![Page 1: Kathryn MacKay Road Safety Project Officer City of York Council Road safety – the future.](https://reader035.fdocuments.in/reader035/viewer/2022062404/551bbf91550346be588b498d/html5/thumbnails/1.jpg)
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Kathryn MacKayRoad Safety Project Officer City of York Council
Road safety – the future
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How Road Safety needs to change for the Future.
Kathryn MacKay
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Topics Covered
• Marketing vs Publicity• Feedback Forms Vs Critical Review of Road
Safety• Show and Tell vs Understanding Human
Behaviour.• Some Thoughts and Conclusions
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PublicityMeeting limited numbers of
the wrong people?
“The act, process or occupation of disseminating information to gain public notice”
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MarketingCommunicating with large numbers of the right people.
• Need to develop social media and other marketing tools.
• Nestle and Coco Cola to name a few
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Feed Back Forms
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Critical Review
• Understand the science as well as being able to contribute via experience.
• Critically review reports
• Pessimists make the best report readers (not a scientific fact)
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Show & Tell
• Don’t Drink and Drive
• Don’t Speed
• Wear your Seatbelt
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Road Safety and Human Behaviour
• Road Safety needs to be about behaviour change.
• Risk and Causes
• Need to understand the influences on behaviour of an Individual.
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Human Behaviour facilitating Change
• Key life events/factors which will influence behaviour change.
• Perception alters Behaviour. Don’t want to catch drink drivers we want to stop them drinking and driving in the first place.
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Thoughts and Conclusions
• For Road Safety to develop we need to make sure that we are progressive in our thinking.
• Do we have these skills? Do we need to up- skill, find those who do.
• The Academy and how it can help
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“ You must be the change you wish to see in the World”
Mahatma Gandhi
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