Social Media Web 5.0 Kathleen Sparks

Kathleen Sparks

IMKT120-1304B-01: Media Design Concepts

Professor: Terry Powell

November 13, 2013

 

Unit 5 Project

Social Media and Web 2

Social Media Web 5.0 Kathleen Sparks

The objectives of the research conducted with the differing resources from the editorial

calendar is to create a successful social media and content for a business. What constitutes a

successful social media site is by using the most innovative trends and differing resources of

social media such as YouTube, Facebook, Twitter, and LinkedIn. There are several new tools

that are created in social media that can increase your chances of selling your product and having

increasing a solid viewer base. What’s important first is to develop your solid content, and then

use the innovative tools to assist the viewer base.

A solid marketing strategy is import for the layout of the content:

Create an innovative process

Develop your customer base or buyer profile

Map your content

Create your brand story

Develop your plan

After the development of your content strategy, then you are ready to put together the content

and create your social media site, or page. You are ready to use the new innovative tools in the

differing social media spectrums for the increase of viewers, or customers. Another way to

create a strong customer following is by giving free samples, contests, and by giving out branded

items such as T-Shirts. This motivates customers to keep following the social media page.

There are several new tools in social media that can assist you on expanding your customer

base through marketing, to increasing your logistics of your marketing development. These are

new tools in Facebook, Twitter, LinkedIn, and YouTube to help you grow a solid customer base.

Twitter has been adding media rather than having just text. There is a 6 second video application

call “Vine” giving you the ability to Tweet pictures directly. On Twitter you are able to target

promoted posts just to smartphones, so you can target a smartphone audience. Facebook has

several tools that can be used for companies to create a unique page. The Facebook products

offer a variety of services for your business with a fee. The applications range from being able

to sell your products and gather stats for improvement, to creating a unique looking page that

have applications that go beyond the basic abilities of the Facebook page capabilities. On

Facebook you can add promotional codes, send updates on deadlines for competitions etc...

Social Media Web 5.0 Kathleen Sparks

Linked In you can create lists of “tagged” groupings. That way you can send relevant

information to your contacts rather than doing an email blast. In YouTube You can easily get

more views by creating compelling thumbnails to videos.

Now you are able to create your own marketing strategy, and utilize the tools of social media

to increase your customer/viewer base. What’s important to keep in mind is that it may be good

to limit your social media use until you have been successful in one then join another. It’s better

for business to be successful in one rather than failing in several all at once.

Social Media Web 5.0 Kathleen Sparks

References:

Allen, Kristina, How to Sell on Facebook Using Images. Retrieved from

http://www.socialmediaexaminer.com/how-to-sell-on-facebook-using-images/

Julig, Louise, How a Winery Uses Social Media to Increase Sales and Brand Loyalty. Retrieved from

http://www.socialmediaexaminer.com/how-a-winery-uses-social-media-to-increase-sales-and-brand-loyalty/

King, Cindy, 18 Social Media Marketing Tips from the Pros. Retrieved from

http://www.socialmediaexaminer.com/18-social-media-marketing-tips/

Bullas, Jeff, A Simple Tip to Get a Huge Increase in Engagement on Twitter. Retrieved from

http://www.jeffbullas.com/2013/11/18/a-simple-tip-to-get-a-huge-increase-in-engagement-on-twitter/

Mershon, Phil, How B2B Marketers Use Social Media: New Research. Retrieved from

http://www.socialmediaexaminer.com/b2b-social-media-marketing-research/

Stelzner, Michael, YouTube Success: How to Create a Successful YouTube Channel. Retrieved from

http://www.socialmediaexaminer.com/how-to-create-a-successful-youtube-channel/

Stelzner, Michael, Social Sharing: How to Inspire Fans to Share Your Stories. Retrieved from

http://www.socialmediaexaminer.com/tag/brand-evangelist/

Stelzner, Michael, Content Marketing: How to Attract People With Content, Retrieved from

http://www.socialmediaexaminer.com/tag/epic-content-marketing/

Stelzner, Michael, LinkedIn Prospecting: How to Find Your Next Customer On LinkedIn

Retrieved from

Social Media Web 5.0 Kathleen Sparks

http://www.socialmediaexaminer.com/linkedin-prospecting-with-viveka-von-rosen/