Kathleen Ryan Kathy Innvar Bob Zimmerer Juliann Grant ... · Customer Experience Modernization...
55
Kathleen Ryan Kathy Innvar Bob Zimmerer Juliann Grant Jaime Schember Guadalupe Hugony #AvayaPowerHour WELCOME! Marketing Power Hour September 4, 2014
Transcript of Kathleen Ryan Kathy Innvar Bob Zimmerer Juliann Grant ... · Customer Experience Modernization...
Kathleen Ryan
Kathy Innvar
Bob Zimmerer
Juliann Grant
Jaime Schember
Guadalupe Hugony
AvayaPowerHour
WELCOME
Marketing Power Hour
September 4 2014
Agenda
bull Welcome - Kathleen Ryan
bull CEM and UCampC updates ndash Kathy Innvar
bull SMB and Networking updates ndash Kathleen Ryan
bull 3Up Program ndash Bob Zimmerer
bull Social Media Special Guest Speaker - Juliann Grant VP of Marketing at eCoast
bull Avayarsquos Social Media Strategy Jaime Schember and Guadalupe Hugony
bull Marketing Program News and Marketing Reminders ndash Kathleen Ryan
bull QampA
AvayaPowerHour
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Enterprise Campaigns for
Unified Communications amp Collaboration
Customer Experience Management
Unified Communications amp Collaboration
Mobility for Dummies bull Message Drive World-
Class Collaboration with Your Mobile Devices
bull Benefit help prospects and customers understand the benefits and challenges of mobility
Microsoft Campaign bull Message Improve
Collaboration among teams partners customers
bull Benefit inform and educate customers -therersquos a very cost effective way to simplify communications
Vertical Campaign All portfolios
Financial Services bull Message Attract and retain
customers with a superior personalized service experience
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
bull VERTICAL ASSETS CHEATSHEET
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Agenda
bull Welcome - Kathleen Ryan
bull CEM and UCampC updates ndash Kathy Innvar
bull SMB and Networking updates ndash Kathleen Ryan
bull 3Up Program ndash Bob Zimmerer
bull Social Media Special Guest Speaker - Juliann Grant VP of Marketing at eCoast
bull Avayarsquos Social Media Strategy Jaime Schember and Guadalupe Hugony
bull Marketing Program News and Marketing Reminders ndash Kathleen Ryan
bull QampA
AvayaPowerHour
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Enterprise Campaigns for
Unified Communications amp Collaboration
Customer Experience Management
Unified Communications amp Collaboration
Mobility for Dummies bull Message Drive World-
Class Collaboration with Your Mobile Devices
bull Benefit help prospects and customers understand the benefits and challenges of mobility
Microsoft Campaign bull Message Improve
Collaboration among teams partners customers
bull Benefit inform and educate customers -therersquos a very cost effective way to simplify communications
Vertical Campaign All portfolios
Financial Services bull Message Attract and retain
customers with a superior personalized service experience
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
bull VERTICAL ASSETS CHEATSHEET
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Enterprise Campaigns for
Unified Communications amp Collaboration
Customer Experience Management
Unified Communications amp Collaboration
Mobility for Dummies bull Message Drive World-
Class Collaboration with Your Mobile Devices
bull Benefit help prospects and customers understand the benefits and challenges of mobility
Microsoft Campaign bull Message Improve
Collaboration among teams partners customers
bull Benefit inform and educate customers -therersquos a very cost effective way to simplify communications
Vertical Campaign All portfolios
Financial Services bull Message Attract and retain
customers with a superior personalized service experience
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
bull VERTICAL ASSETS CHEATSHEET
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Unified Communications amp Collaboration
Mobility for Dummies bull Message Drive World-
Class Collaboration with Your Mobile Devices
bull Benefit help prospects and customers understand the benefits and challenges of mobility
Microsoft Campaign bull Message Improve
Collaboration among teams partners customers
bull Benefit inform and educate customers -therersquos a very cost effective way to simplify communications
Vertical Campaign All portfolios
Financial Services bull Message Attract and retain
customers with a superior personalized service experience
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
bull VERTICAL ASSETS CHEATSHEET
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Vertical Campaign All portfolios
Financial Services bull Message Attract and retain
customers with a superior personalized service experience
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
bull VERTICAL ASSETS CHEATSHEET
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Customer Experience
bull Avaya CEM Exchange Webinars Benefit Everything you
need to know to be successful selling in the Contact Center Market
bull First Thursday of each month
bull Sept 4th ndash first webinar
bull Time 900 am ndash 1000 am PST
bull Topic Avaya Multichannel Solutions
Get Smart at the Avaya Contact Center Learning Series
bull Mo Webinar Customers prospects partners Avaya Sales
Sessions
bull Sept 9th 360deg Automated Experience ndash including Voice Biometrics
bull October 14 - Creating a Great Customer Experience
bull November 11 - Social Media Analytics
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Customer Experience
Modernization Message Personalized Customer Service
Benefit Re-establish stronger customer relationships = drive higher brand loyalty resulting in growth
How to Delivery an Exceptional Customer Experience
Customer Journey Email Campaign Message Transforming your business one great interaction at a time
Benefit Maintain your customer base by showing customers how to best maintain theirs
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Seminar in a Box
Video Collaboration Solutions changing
the way companies do business
Customer Experience Solutions how to
deliver an exceptional customer
experience
Healthcare Collaboration Solutions can
work for your customers
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Your Action
Next Steps
1 Visit PMC regularly for new campaigns
2 Review the campaign overviews for alignment with your objectives
3 Co-brand the assets and start generating leads
4 Questions 1 Contact your Channel Marketing Manager
2 Contact your Channel Account Manager
3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Denise Cappuccio
Americas Marketing Manager
dcappuccioavayacom
Whatrsquos NEW Q4 Whatrsquos Coming Q1
Small and Midmarket Business Segment and
Networking Solutions
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Small and Midmarket Business
NEW Small Business Market Campaign bull Customers with less than 100 employees are important to Avaya and to our Partnerrsquos growth strategy
bull Three email-touch campaignresources to leverage ie Why IP Office Savings with IP Office Mobility with IP Office
bull PMC Campaign Assets
bull Customizable Email Template ndash HTML and OFT
bull Co-branded eBook Avaya IP Officetrade Platform
ldquoImagine What a Small Business Phone System Can Dordquo
bull Brochure IP Office Bundles for SME Experts
Note More on the Express 100 ndash IP Office Bundles for SME Experts on the portal SMB Promotions page including
bull Offer Definition
bull Quick Resource Guide and more
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Small and Midmarket Business
A dedicated portal page for Small Business Selling Resources for your information and use
Partner Collateral Small Business Customer Presentation
Why Migrate from BCM to IP Office Why Migrate from Norstar to IP Office Why Migrate from PARTNER ACS to IP Office
Customer Collateral
Small Business eBook
IP Office 500 Fact Sheet IP Office 500 Editions Fact Sheet Definitive Guide to Upgrade Your Phone System White Paper
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Small and Midmarket Business
NEW Contact Center Solutions for IP Office ndash multi-touch campaign between Q3rsquo14 and Q1rsquo15
bull Tagline Interact + Grow
bull Sub-tagline Imagine a simple multichannel solution for midsize businesses
bull A perfect solution for partners to expand their opportunity to attract and close more business with a Contact Center solution for IP Office
bull PMC Campaign Assets
bull Customizable Email Template - Ready for blasting through PMC Tool
bull Customizable Email ndash HTML and OFT
bull eBook The Multichannel Difference
bull Poster and Banner-Up
bull Email signature
bull Postcard and Flyer
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Small and Midmarket Business Portal
Resources
Click the Button
Small Midmarket Business
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Networking
COMING Networking Solutions ndash multi-touch campaign late Q4Q1
bull Tagline Why Wait
bull Sub-tagline Imagine working the way you want with a network that runs at business speed
bull Benefit to partners an incremental differentiated and profitable opportunity for growth
bull PMC Campaign Assets will include
bull Customizable Email Templates
bull Customizable Emails ndash HTML and OFT
bull Premium content (Trend Advisors Infographics Case Studies)
bull Posters and Banners-Up
bull Email signatures
bull Flyers
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Small and Midmarket Business
and Networking on the portal
Reminder the portal has migrated to an Oracle-based platform no longer in SFDC New linkshellip
bull Small Midmarket Business
bull Small Midmarket Business Promotions
bull Networking
bull Networking Promotions
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Next Steps
bull Visit PMC regularly for newly created campaigns for you to leverage
bull Review the campaign overviews for alignment with your marketing objectives
bull If you need help and have questions contact
- your Channel Marketing Manager
- your Channel Account Manager
- or me at dcappuccioavayacom
bull Co-brand the assets and start generating leads
Thank you Denise Cappuccio
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
AVAYA CONFIDENTIAL
Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer
Senior Manager Global Partner Enablement
September 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 19
Demo Avaya
ndash GA Demos
ndash Hosted by Avaya
ndash Globally Available
ndash 24x7 Support
ndash Free To Partners
Avaya Connect Demo Program Update - 3Up
IPO Demo Kits
ndash Portable amp Virtualized Kits
ndash Full Admin Capability
ndash Show Customized Demos On-site
ndash BYOD Options
Demo Equipment
ndash Discounted Kits
ndash Lab Equipment
ndash Partner Infra-structure Systems
ndash Discounts vary based on Country
Demo Coaching
ndash Learn Demo Best Practices
ndash Maintain Demo Presentation Skills
ndash Get Feedback amp Tips From Avaya Experts
IPOCC EZ-Demo
ndash Simple Demo App On Your Laptop
ndash Show Video Demos Anywhere
ndash Video Captures Show All Key Differentiators
Avaya Solution Kit
ndash Full Enterprise Demo-in-a-box
ndash Full Admin Capability
ndash Customizable Ent-erprise Demos
Coaching amp Training
Starting with Nationals
Expanding to all US
Global in 2015
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 20 20
Demo Best Practices amp Coaching Programs
Building A Consistent Selling Approach Using Demos (for all solutions)
ndash Reduce cost of sales amp Increase sales effectiveness
Leverage Existing Demo Enablement Efforts
ndash Bootcamps Workshops Demo Avaya Tech Connect
Integral Part of Demo Coaching Program Strategy
ndash Learn and Maintain best practice demo selling skills
DemoMasters
Best Practices Training
ldquoAdd-onrdquo to any current Avaya TechnicalSales Enablement
Demo Coaching
Maintain skills with Avaya specialist input
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 21 21
Start Today ndash Sign Up For Demo Coaching
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Juliann Grant Vice President of Marketing
Social Media for Avaya Partners
Best Practices
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Why Social Media
bull Thought Leadership
Share content
People find you
online
Be the experts
bull Sales Engagement
Buyers
Customers
bull Customer Service
Answer questions
Share expertise
Humanize
Your Brand
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Complaints
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do I Really Have To
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Do people really buy using social
Source Salesforcecom
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Getting the most out of Social Networks
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Linked In Best Practices
1 Profile
2 Status Updates
3 Groups
4 Companies
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
LinkedIn Company Pages Attracts
Followers
Make weekly updates
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do On LinkedIn
bull Complete your profile
bull Follow your Competitors and Partners
bull Share a post out 2-3 times per week
bull Make a habit to connect on LinkedIn with anyone
you meet in the course of business
bull Read Like and Comment on articles posted
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Twitter Best Practices for Partners
bull Twitter Search is your friend
Identify who is talking about what via search
bull Leverage keyword-driven hashtags
collaboration mobility
webrtc
education insurance industry
bull Retweet Avayarsquos Twitter postings
bull Set up a team on Hootsuite andor Bufferapp
bull Share the Avaya blog posts
bull Share original content you discoverRetweet others
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
5 Things to Do on Twitter
bull Post Daily ndash Use Avaya Social Media Tool
bull Read through your streams dailyweekly
bull Spend 5-10 minutes interacting with others
Retweet
Respond or make a comment
bull Take time to follow back ldquofollowersrdquo periodically
bull Use hashtags in postings
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Facebook Pages
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Keep an eye onhellip
One Two reasons
Google Authorship
Google SEO
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Donrsquot Forgethellip
Social media is not just
We must And Be
All about Us
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Tools of the Trade
bull Social Media Syndication
bull BufferAppcom
bull Hootsuite For Teams
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2010 eCoast All rights reserved wwwecoastmarketingcom 18777667355 salesecoastmarketingcom
Social Media Done in 10 Minutes a Day
Monday Tuesday Wednesday Thursday Friday Sat Sun
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a
comment
Review Twitter
Stream
Add followers
Reply to
someone
RT a post
Queue up
curation of
postings for the
week or next few
days
Read LinkedIn
News
Check FB page
Like a post
Share a post
Make a comment
Make a company
page post on
Review Twitter
Stream
Reply to
someone
RT a post
Read
Google+ Feed
and make or
share a post
Add G+ users
to circles
Queue up
curation of
postings for
the week or
next few
days
Like a
post
Share a
post
Like a
post
Share
a post
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Questions
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Follow us Avaya
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Follow us AvayaInc
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Follow us Avaya
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Follow us Avaya
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Follow us Avaya
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Social Media Goal for Partners
Elevate the Partner Status via Social Media promotion
1 action item for you from this meeting ndash ask your social media managers to contact me so we can syndicate and cross-promote
partner news to our over 500000 followers worldwide
Contact Info
Jaime Schember Social Media Manager Jaimescavayacom
408-562-3473
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2012 Avaya Inc All rights reserved 45
Social Media for Partners
US Twitter
AvayaPartners
(1090 followers)
LATAM Facebook
(590 members)
Brazil Facebook
(274 members) Canada LinkedIn
(125 members)
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Kathleen Ryan
Marketing Programs
kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up
bull All content resides on your web site
bullEnhance your site with very rich content for your
customers to see including an extensive
collections of videos whitepapers and
brochures
bullCapture leads within the syndicated
experience and send them directly to you
bullKeep your Avaya product information accurate
and current 100 of
the time
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2013 Avaya Inc All rights reserved 50
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities
ndash Lack of Content to Tweet or Post
ndash Lack of resources to gather content or to post content
ndash Lack of acumen on what to TweetPost or how to TweetPost
ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help
ndash Consistent delivery of Social Media Content (TweetsPosts) ndash Content will include Unified Communications Contact Center
Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you
ndash The Avaya Content Syndication infrastructure will be used to drive the discussion for you
ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2013 Avaya Inc All rights reserved 51
Social Media ndash Authorizing Tweets
To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet
ndash simply check the ldquoPublish to channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing
campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns
bullSales OFT files
bullTelemarketing scripts
bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles
bullEvent and Seminar in a Box
bullLead notification and reporting
bullEnhanced customization
bullCo-branded banners and landing pages
bullEnhanced reporting and analytics
bullCRM Integration
bullSocial Media integration
bullLibrary search function
bullSite map
PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese
and some in French Dutch Italian German and
Russian
bull
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2011 Avaya Inc All rights reserved 53
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central
Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
copy 2011 Avaya Inc All rights reserved 54
Partner Basics Microsite
Thank you
Thank you
![The Research Program of Historical Ecology...1999 [1973]). In ecology, systems theory and nonequilibrium dynamics constitute separate research programs (Zimmerer 2000). Research programs](https://static.fdocuments.in/doc/165x107/60d090a1f8501531764ee7db/the-research-program-of-historical-ecology-1999-1973-in-ecology-systems.jpg)
