KAT H E R I N E WA L K E R

CLOSING THE SALE THE INDEPENDENT WAY

CLOSING THE SALE THE INDEPENDENT WAY

WHAT DO YOU DO TO BRING PEOPLE TO YOUR DOOR?

INFLUENCES ON YOUR PROSPECTIVE PARENTS

Prospective Parents

Current Parents

Former Parents

Staff(Current &

Former)

PupilsAlumniService

Providers

Neighbours

Marketing Materials

Media

WHAT CAN GO WRONG?

DON’T EXPECT EVERYONE TO KNOW THIS!!!

TRAINING STAFF

• Use good staff to encourage and train others• Get staff to realise the situation out there• Be honest with them• Make sure all new staff spend some time with

marketing• Tales of woe!

TRAINING PUPILS

• If you use pupils to show people around, train them• Give them pointers but allow them to be

themselves• Look people in the eye• Smile• Ask open questions• Tidy appearance

KEEPING CONTACTS WARM!

GROUP EXERCISE

8 TOP TIPS

• Deliver on your promises• Include your customer in the process• Keep focused• Give & Receive• Show them the value• Under promise – over deliver• Never slate the competition• Keep quiet

ANY QUESTIONS?

CLOSING THE SALE THE INDEPENDENT WAY.

Katherine WalkerQueen Margaret’s School

Escrick Park York

kwalker@queenmargarets.com

01904 72761707712 326246