Katherine D. Parker kd-pr.strikingly.com 1228 Tower Road, Ellisville, MS 39437 | C: 601.433.6720 | Katherine.Parker7178@gmail.com

SummaryDynamic marketing professional with more than 10 years in the sales and marketing industries. Excellent creative, innovative team player with strong communication/crisis management skills. Proven effective leader. Strong motivator. Proficient in Microsoft Word, Excel, Works, Power Point, InDesign, Photoshop, social media marketing, i.e., Sprout Social, Twitter, Facebook, Google+ and Instagram. Traditional media branding/marketing, buying, strategic planning, sales and analytics professional. Proficient research professional possessing strong desires for organizational growth and upward mobility.

Education

Bachelor of Arts in Journalism; Public Relations/Mass Communication StudiesThe University of Southern Mississippi

Associate of Arts; Music Education/JournalismJones County Junior College

05/2015Hattiesburg, MS

08/2013Ellisville, MS

Strengths and Accomplishments

Marjorie W. Jordan Achievement Award City of Hattiesburg Coin DesignerMock Election Honorable Mention Award City of Hattiesburg JournalistN.T.S.A. Achievement Award City of Hattiesburg Assistant Grant WriterWorkout for Saint Jude Award City of Hattiesburg Assistant Graphic Designer

Experience

Liquid Creative Advertising AgencyMEDIA SPECIALIST/BUYER/PLANNER

Researcher; Researches/locates best traditional media mediums for clientele Negotiator; Negotiates most viable ad cost for clienteles with multiple global medium Planner; Creates yearly media schedule using Excel for multiple clienteles Buyer; Purchases media placement with movie theatres, magazines, newspapers,

Radio and social media.

John O’Neil Johnson ToyotaINTERNET SALES MANAGER

Customer Relations; Assisted clienteles with product information Lead Management; Assisted fellow employee’s with sales leads Management Liaison; Interacted between clienteles/management Customer Sales; Assisted clients though entire sale process

Kim’s Chevrolet NissanSOCIAL MEDIA MANAGER/CUSTOMER RELATIONS

Social Media Manager; created awareness of dealership to public Photographer: shot pictures of customers and inventory Designer; created multiple social media sites for content engagement Analyst; analyzed content for engagement growth

1/2016-CurrentJackson, MS

11/2015-1/2016Meridian, MS

07/2015-11/2015Laurel, MS

Public Relations Assistant/InternCITY OF HATTIESBURG

Press Releases; Contact for Media to release public knowledge through social media Community Liaison; Assistant for numerous projects and spokesperson for City Hall Graphic Design; Creation of Prayer Breakfast Brochure/City Coin for Mayor DuPree City Photographer; Numerous photographs taken for Public Relations Annual Report

Secretary/Equipment OperationsUNIVERSITY OF SOUTHERN MISSISSIPPI

Computer /Telephone Relations Student Relations; Liaison between students, instructors, upper management Equipment Inventory; Continued tracking of production cameras/recording equipment Public Relations writer for upper management

Public Relations/Marketing Manager/Fitness TraineeFITNESS DEPOT TRAINING FACILITY

Identified, developed, evaluated marketing strategies based on knowledge of companyobjectives and market trends

Led concept development, organized sales, greatly increasing profit margin by 60% Strategically produced engaging online marketing campaigns Customer, corporate business, and faculty relations

ManagerCHICK-FIL-A

Communications; used strong interpersonal skills to establish positive relationships with guests and employees

Loss Prevention; monitored equipment through proper restaurant supervision and staff training

Restaurant Maintenance; ensured company standards were consistently met Kitchen/Financial inventory; forecasted sales, counted tills, safe, bank deposits

12/2014-05/2015Hattiesburg, MS

08/2014-12/2014Hattiesburg, MS

09/2012 – 11/2013Ellisville, MS

03/2010 –03/2012Laurel, MS