Katherine Hague - The Decentralize Future of eCommerce
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The Next Wave of eCommerce
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Katherine presents ShopLocket and how she's helping everybody sell products online via simple to use widgets that get embedded on another site as if they were a Youtube video or tweet. The next wave of eCommerce will make selling as natural as sharing other media!
Transcript of Katherine Hague - The Decentralize Future of eCommerce
The Next Wave of eCommerce
Justin Bieber will help us explain
why the future of eCommerce
will be decentralized.
Before social networks, Justin could only reach the
people closest to him.
His only chance of reaching a large audience was
signing to a record label, winning a golden ticket.
Because of social networks, Justin no longer has to
go through a gate keeper. And neither do you.
Services have emerged to help people use social
channels to share all types of media.
Everyday you see
videos, photos, music,
and content in your
social feeds.
But what about products?
The next wave of eCommerce
will make selling as natural as
sharing other media.
“Online stores are cultural ar/fact le1 over from the /me when the only way to present a collec/on of things for sale was a retail store or print catalog.”
— Paul Graham
The next wave of ecommerce will be powered by emerging platforms.
$400+ Billion
