Katherine Carter
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Transcript of Katherine Carter
Crowdfunding 101Katherine Carter
University of Southampton
Overview
• What is crowdfunding?• Are there different kinds of crowdfunding?• Why did we decide to give it ago• What makes crowdfunding successful?• Case Study – Southampton2Mongolia
Crowdfunding
Crowdfunding is sponsorship by a crowd of many donors, each making an individual and relatively small donation in return for a small
reward.
What can you fundraise for?ANYTHING!*
Types of crowdfunding
Project based crowdfunding
Sponsor led crowdfunding
Equity crowdfunding
Why did we do it?
• Hubbub came to us with a great product• Our students wanted to fundraise for their own
projects• We wanted to engage with our students about
the impact of giving to the University• We wanted to engage our younger alumni with
an alternative way of giving• We had the resource to implement and run the
platform
University of Southampton Projects
What makes a project successful?• Engaged audience
• Great idea or need (that has a deadline)
• Passionate team and supporters
• Engaging content (videos)
• Unique rewards
• Social Media and the Press
• Update, Update, Update
• Ask, Ask and Ask Again
• Say thank you a lot and report back to your donors
Case Study: Southampton2Mongolia
Funding need: £7,000 in 90 days
How they reach their target• Engaged audience
• Great idea or need (that has a deadline)
• Passionate team and supporters
• Engaging content (videos)
• Unique rewards
• Social Media and the Press
• Update, Update, Update
• Ask, Ask and Ask Again
• Say thank you a lot and report back to your donors
Andy the ambulance makes his debut
Is crowdfunding right for you?
• Is crowdfunding right for your organisation?• If so – which option do you choose?• Is it the right time to implement it into your
organisation?• Do you have the resource and enthusiasm?
What we learned
• Crowdfunding is great for student engagement• It’s opened up our donor pool. And not just to
our younger alumni• It takes a lot of time• BUT it’s very rewarding (for us and our
students)
So… what’s next?