Katelyn Jelley Resume
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Katelyn Jelley [email protected] — (708) 927-0680 LinkedIn — https://www.linkedin.com/in/katelynjelley Education Illinois State University August 2012-May 2016 Bachelor of Science, Communication – Mass Media Management, Promotion, and Sales University of Stirling, Scotland August 2015-December 2015 Semester Study Abroad Program DePaul University Continuing/Professional Education: Integrated Marketing Certificate Program in progress Work Experience Radio Flyer, Marketing Intern – Chicago, IL August 2016-December 2016 • Planning/executing Facebook Live event for the premier of Radio Flyer’s short film, Taking Flight • Regularly track Social Media campaign for Taking Flight event via Facebook Business Manager, Facebook Ads Manager, and YouTube Analytics o Attention to organic/paid content success o Resulted in 17.6 Million impressions and 2.5 Million views • Track end of month social network spend, competitive and update the ad calendar • Use Drupal to manage the “Little Red Stories” pod on Radioflyer.com o Publish stories o Contact contest winners to write follow up blogs • Track and update all PR coverage for Radio Flyer brand and communicate internally • Collect user generated content for Social Media using Chute and assist with creating social media posts • Create/reorganize internal processes and create SOPs Children’s Discovery Museum, Marketing and Communications Intern – Chicago, IL January 2016-May 2016 • Created marketing plans and drafted press releases to be sent to local media outlets for upcoming fundraisers • Utilized InDesign to create flyers/informational handouts for upcoming fundraisers • Promoted upcoming fundraisers through Facebook and Twitter postings, as well as live posting during events Shedd Aquarium, Marketing Events and Promotions Intern – Chicago, IL May 2015-August 2015 • Executed onsite/offsite events, such as participation in Chicago’s Pride Parade, WGN’s Kids Fair, World Ocean’s Day, and Shark Week • Coordinated event logistics, volunteer recruitment, and reported on event success • Maintained and advanced promotional partnerships with Stan’s Donuts and Peet’s Coffee and Tea Secret Creek Pesto Inc., Production, Promotion, and Sales – LaGrange, IL May 2014-August 2014 • Assisted in the production and packaging of product • Managed booth at multiple weekly farmer’s markets; on the spot sales • Assisted in photographing the product according to marketing needs Extracurricular Activities and Volunteerism Public Relations Student Society of America, Fundraising Chair – Illinois State University September 2014-June 2015 • Brainstormed and executed all fundraisers • Oversaw the fundraising committee in weekly meetings Media Campaign Research Assistant – Illinois State University January 2014-May 2014 • Worked on the promotional/research team for the release of the book Saintly Sex, written by Professor John P. McHale of Illinois State University Christopher House, Volunteer Teachers Assistant – Chicago, IL April 2013-June 2013 • Weekly teacher’s assistant for three to five year-olds Habitat for Humanity, Volunteer July of 2010, 2011, and 2012 • Volunteered building homes in Clarksdale, Mississippi Skills • Experience with Facebook Business/Ads Manager, YouTube Analytics, Microsoft Office Suite, Drupal, InDesign, Photoshop, Buffer, Chute, Twitter, Facebook, and Instagram • Excellent communication skills, both written and verbal • Work well in a fast paced environment
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Transcript of Katelyn Jelley Resume
Katelyn Jelley [email protected] — (708) 927-0680
LinkedIn — https://www.linkedin.com/in/katelynjelley
Education Illinois State University August 2012-May 2016
Bachelor of Science, Communication – Mass Media Management, Promotion, and Sales University of Stirling, Scotland August 2015-December 2015
Semester Study Abroad Program DePaul University
Continuing/Professional Education: Integrated Marketing Certificate Program in progress Work Experience Radio Flyer, Marketing Intern – Chicago, IL August 2016-December 2016
• Planning/executing Facebook Live event for the premier of Radio Flyer’s short film, Taking Flight • Regularly track Social Media campaign for Taking Flight event via Facebook Business Manager,
Facebook Ads Manager, and YouTube Analytics o Attention to organic/paid content success o Resulted in 17.6 Million impressions and 2.5 Million views
• Track end of month social network spend, competitive and update the ad calendar • Use Drupal to manage the “Little Red Stories” pod on Radioflyer.com
o Publish stories o Contact contest winners to write follow up blogs
• Track and update all PR coverage for Radio Flyer brand and communicate internally • Collect user generated content for Social Media using Chute and assist with creating social media posts • Create/reorganize internal processes and create SOPs
Children’s Discovery Museum, Marketing and Communications Intern – Chicago, IL January 2016-May 2016 • Created marketing plans and drafted press releases to be sent to local media outlets for
upcoming fundraisers • Utilized InDesign to create flyers/informational handouts for upcoming fundraisers • Promoted upcoming fundraisers through Facebook and Twitter postings, as well as live
posting during events Shedd Aquarium, Marketing Events and Promotions Intern – Chicago, IL May 2015-August 2015
• Executed onsite/offsite events, such as participation in Chicago’s Pride Parade, WGN’s Kids Fair, World Ocean’s Day, and Shark Week
• Coordinated event logistics, volunteer recruitment, and reported on event success • Maintained and advanced promotional partnerships with Stan’s Donuts and Peet’s Coffee and Tea
Secret Creek Pesto Inc., Production, Promotion, and Sales – LaGrange, IL May 2014-August 2014 • Assisted in the production and packaging of product • Managed booth at multiple weekly farmer’s markets; on the spot sales • Assisted in photographing the product according to marketing needs
Extracurricular Activities and Volunteerism Public Relations Student Society of America, Fundraising Chair – Illinois State University September 2014-June 2015
• Brainstormed and executed all fundraisers • Oversaw the fundraising committee in weekly meetings
Media Campaign Research Assistant – Illinois State University January 2014-May 2014 • Worked on the promotional/research team for the release of the book Saintly Sex, written by
Professor John P. McHale of Illinois State University Christopher House, Volunteer Teachers Assistant – Chicago, IL April 2013-June 2013
• Weekly teacher’s assistant for three to five year-olds Habitat for Humanity, Volunteer July of 2010, 2011, and 2012
• Volunteered building homes in Clarksdale, Mississippi Skills
• Experience with Facebook Business/Ads Manager, YouTube Analytics, Microsoft Office Suite, Drupal, InDesign, Photoshop, Buffer, Chute, Twitter, Facebook, and Instagram
• Excellent communication skills, both written and verbal • Work well in a fast paced environment
