Kate Wilson’s Resumé

If you are interested in working with me on a project, it is sometimes useful to have an overview of total career to date, to give you a better idea of how I might fit your project. Hopefully this brief resumé may do just that! _____________________________________________________________________________________

Key attributes: Work well under pressure & to deadlines, with an ability to analyse figures, report clearly & communicate articulately. I am passionate about promotion through marketing, branding & graphic / web design to achieve maximum engagement, sales & profit, whilst building reputation for long term benefit.

.Key packages: Design, host & manage WordPress & Joomla websites; hospitality booking

systems; All social media platforms; CRM systems; Email marketing systems, Microsoft Office; Photoshop photo & video; Google analytics & Webmaster tools; Survey packages

Clients: Carlisle City Council: (Website design Carlisle Ambassadors and Programme management for Ambassadors) Reays Coaches (marketing, social media design & management, graphic design, )CNW Cumbria Ltd (web design) Lake District Vintage Wedding Cars (web design) Cartmell Shepherd Solicitors (social media bespoke training)Distant Horizons Activity Centre (social media coaching) NHS Cumbria (marketing training)Innovus (social media strategy, content management and training)Macmillan Support (branding, website, brochure, graphic design, social media set up and management for charity challenge)Waterfront Whitehaven (website design, graphic design and marketing advice)Lulu’s Bistro / B&B (website design and social media set-up)Northernshire Facilities Management (PR management and social media set up)Catering Partnership (as above)Cumbria Crossroads (marketing, social media set up, event management, graphic design, website enhancement)Cheskin House B&B (marketing and social media set-up / management) Lake District Campers (website design, branding, social media set up, marketing)John Hoban Travel (website design)JAS Human Resources (website design, branding)Parkside Hotel and Restaurant (website design, marketing, social media set up and management)Smiling Senses Holistic Therapy (website design, social media set up, marketing, graphic design)Starry Skies Yurts Hire Surrey (website design, newsletter design, branding)Thorney How Hostel (marketing strategy)Embleton Spa (website design and marketing)Ennerdale Brewery (website design, marketing and social media, graphic design)

Business Experience:

May 2013 – Present Business Toolbox Cumbria: Owner

Offline & online marketing & branding: strategy, design, implementation & reporting

Social media: strategy, design, implementation, reporting & management WordPress website development & management CRM systems & management Event management Sales: strategy, implementation, lead generation & reporting Social media training and one-to-one coaching Marketing training and one-to-one coaching

Website Testimonials Snapshot – Business Toolbox Cumbria See more here

“Kate has just finished our website which is superb. She has been brilliant at keeping involved with us throughout in order that we got what we wanted, as well as getting involved in all aspects of social media to help us promote ourselves. I would heartily recommend her to anyone, whether you are a new business or an established one”. Julian Seeds, Owner, Parkside Hotel Cumbria

Not only is the site visually stunning, we find it very user friendly, and it has had a dramatic effect on our weekly turnover. We are getting so many more enquiries through our new website based email than our previous email. I simply can’t recommend or thank her enough! I only wish we had another site to design so we could hire her again!!! Simon Haslam, Owner, Waterfront Whitehaven

If you need a creative spark, a pair of fresh eyes, and a technical whizz who asks all the right questions, then look no further. I could not be happier with my website and all the techno gabble that goes on in the background, thank goodness Kate knows what she is doing! Traffic up on my site within a week…. Very happy!” Kate Buckland, Starry Skies Yurt Hire Surrey and Hampshire

She is friendly and professional, and delivers consistently on what she promises.” Ali Dixon, General Manager, Embleton Spa Hotel

Jun 2010 - May 2013 Winder Hall Country House: Business Development Director

Jointly responsible with business owner for all Winder Hall Country House business, The Saints Rooms function venue in Cockermouth, outside catering & wedding services. I managed and actively engaged in:

Strategic business development Operational business development Sales management Online marketing Offline marketing Event management New business development

Oct 2009 -- May 2010 Zoom Fulfilment Services: Project Manager

Responsible for complete implementation of quality systems & procedures across all business functions including operations, health & safety, & staff processes, to ensure the company developed in a systematic, effective & profitable manner.

Apr 2009 -- Oct 2009 Career break to look after daughter before starting school

Apr 2008 -- Apr 2009 Sellafield Ltd, Windscale: PA & Administrator (Part time)

I worked for the Project Manager of WAGR, performing a full secretarial and PA role. I also assisted the Engineering & Operations Team in all aspects of administrative support.

Feb 2007 -- Apr 2008 UKAEA, Windscale: Communications Officer (Part time)

I worked within the Communications Team, organising Windscale Site visits, staff talks, exhibitions & events & media relations. I was responsible for administration of the Community Site Charity Fund.

Oct 2005 -- Feb 2007 Career break after birth of daughter

Jan 2001 -- Oct 2005 Palgrave Macmillan Publishers Ltd, Basingstoke: European Sales & Marketing Manager

Recruited to develop European sales & the regional sales team, research the market needs, improve financial reporting & integrate new management information systems into the International Sales & Marketing Department. My key responsibilities included: Recruitment, management and motivation of team (15 staff) Setting and management of calendarised budgets & overheads Conference organisation & event management for international and UK team Editorial and marketing liaison and decision making including product

development Leading team on CRM design and implementation Senior client management & European travel

1993 -- 2000 Blackwell Science Ltd, Oxford - Roles as detailed below:

International Sales Manager: Europe, Middle East & Africa (3 years)

UK Sales Manager (2 years)

UK Medical Books Sales Representative (2 years)

1990 -- 1993 James Thin Ltd, Heriot Watt University, Edinburgh: Bookshop Manager

Business training courses throughout career include: Senior management courses (Industrial Society); middle management (RPM Associates); financial reporting; interviewing & recruitment; negotiation; staff appraisal; presentation skills (Templeton College Management)

Degree: University of Edinburgh: French (MA Hons)