Kate Fox, Mersey Basin Campaign
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Transcript of Kate Fox, Mersey Basin Campaign
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“A minidisc on the Mersey and a blogging salmon”Doing new media with very little money
Kate Fox, New Media ManagerMersey Basin Campaign
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• Water quality
• Waterside regeneration
• Community engagement
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…tell stories…
…have a conversation… …listen to the
buzz…
…ask opinions…
…share links…
…ask for help…
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local audiences
online public
non-profit new media
niche interests
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pick ‘n’ mix
Blogging
Photosharing
Videosharing
Podcasts
Message boards
Chat rooms
Social networks
Widgets
RSS
Micro-blogging
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Falling off a blog
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…Choose a blogging platform you’re comfortable with…
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…get connected…
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…train your bloggers…
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…write some content…
…and keep going!
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Green team 2CV
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She’s lost control…
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The power of audio…
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Editing: Adobe Audition (c. £350)
Or http://audacity.sourceforge.net/ (free) / Garage Band (Mac)
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www.riverthatchangedtheworld.com
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• Showcased at venues along the Mersey, including the Albert Dock, Ellesmere Port Boat Museum, Sale Waterside Arts Centre, Stockport Art Gallery, Liverpool John Lennon Airport & Catalyst Science Centre
• Broadcast on BBC Radio Merseyside
• Enabled interview slots on BBC Radio Merseyside and BBC Manchester, as well as participation in Tenantspin internet TV project
• Led to exposure on Griff Rhys Jones’ Rivers (coming this spring!)
• Adopted by National Museums Liverpool to form part of the content for the brand-new Museum of Liverpool
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• Choose the right interviewee for the job• Plan your approach
• Take stock of the surroundings• Record for the edit
• Check and double-check that recording has worked• Keep hold of your raw audio
• Think about transcription• Edit efficiently
• Extra resources: community radio training /• http://www.bbctraining.com/radio.asp
• Do your project for yourselves
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Video killed the radio star?
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http://www.youtube.com/merseybasincampaign
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All of a Twitter…
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•It’s not about you, it’s about other people’s relationship with you, and about being a useful member of the community.
•It’s about conversation and building relationships – it takes time and effort, and it isn’t instant, or easy to measure.
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Walter’s last word…
www.twitter.com/kate_is_busy
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