Kaskihowin Designs Pitch Deck
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KASKIHOWIN DESIGNS Dedicated to empowering Native Women in Canada through our luxury leather goods. Devon Fiddler // Chief Changemaker [email protected] // 1.306.270.8489
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This is my pitch deck for Kaskihowin Designs. I am currently in the product development stage, and will be launching this year.
Transcript of Kaskihowin Designs Pitch Deck
KASKIHOWIN DESIGNSDedicated to empowering Native Women in Canada through our luxury leather goods.
Devon Fiddler // Chief [email protected] // 1.306.270.8489
Problem
• Native women in Canada face huge disadvantages: Higher rates of poverty,
incarceration & victims of violence.
High rates of unsolved missing & murdered cases.
• These realities overshadow successes of Native women, allowing negative stereotypes to prevail!
Solution
• Empower Native women through job creation, and design collaboration opportunities.
• Educate mainstream through our platform and our goods.
Business Model
Design
Market & Make Sales
Manufacture
Distribute to Retail
Direct to Customer Years 1 - 5
Design & Make
Online Marketing & Sales
Customer
WholesaleYears 2 - 5
Kaskihowin Designs Community.Empower. Celebrate. Educate. Inspire.
Underlying Magic – Our Goods...
Leather Goods Modern, Timeless, Functional
Native Design Elements
Celebrate & Empower
• Crowdsourcing Native designers/artisans
• Niche Goods in Luxury Handbags Industry
• Opportunity to share our success stories as women
Marketing & Sales
Pre-Launch Marketing & Pre-Sales Strategy
• Crowd-source artisans/designers through contests
• Launch Crowd-funding Campaign – Pre sell prior to production
Launch Strategy
• Pop-up Shops in Major Canadian Cities
• Online Sales – Shop Indigenous, Beyond Buckskin & Shopify
Competition in Niche Market
Competition
Handbags
Locally made
Authentic
LeatherGoods
Luxury Goods
OnlineShop/Promos
Blog
FacebookorTwitter
OtherSocialMedia
Community
KaskihowinDesigns
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Angela DeMontigny
✔ -- ✔ ✔ ✔ ✔ ✔ ✔ -- --
Joanne Anderson
✔ ✔ ✔ ✔ -- ✔ -- ✔ -- --
Tammy Beauvais
✔ ✔ ✔ ✔ -- ✔ -- ✔ -- --
Shop Indigenous
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Beyond Buckskin
✔ -- ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Team
Devon Fiddler, Chief Changemaker,Sole Owner
Sheena Repath – Product Development/Industry Advisor(Ideal Samples, Making Sh*t Happen)
Kimberly Hill – Business Coach
Heather Abbey – Colleague, Partner in Promotional Initiatives (Shop Indigenous)
Financial Projections
Conservative Projections Ambitious Projections
Year 1 Year 3 Year 5 Year 1 Year 3 Year 5
Items Sold per Year 700 3000 5000 1000 5000 8000Average Selling Price on items 300 250 250 300 275 300
Sales per Year$210,000.0
0 $750,000.00$1,250,000.0
0 $300,000.00$1,375,000.0
0$2,400,000.0
0
Revenue per Year$105,000.0
0 $337,500.00 $500,000.00 $150,000.00 $618,750.00 $960,000.00Minimum Community Contribution (4% of revenue) $4,200.00 $13,500.00 $20,000.00 $6,000.00 $24,750.00 $38,400.00Designer Royalties (10% of sales) $21,000.00 $75,000.00 $125,000.00 $30,000.00 $137,500.00 $240,000.00
• Operations are no more than 50% of sales in Year 1; 45% in Year 3, and 40% in Year 5 to allow for growth.
• The Gross Profit Margin will vary depending on source of funding/financing.
Accomplishments to date
• Established Social Media Channels• In Product Development &
Crowdsourcing Phase• Participate in local Business
Competitions January - June 2014• Plans – Launch Indiegogo
Crowdfunding Campaign February 2014 for first production run
• Start first production run in April 2014• Launch online shop May 2013• Pop-up Shops June – August 2014
