#KashooSXSW - Kashoo Online Accounting @ SXSW 2013
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Transcript of #KashooSXSW - Kashoo Online Accounting @ SXSW 2013
#KashooSXSW
We met… (too many to list, but here’s a few)
We made new friends and business contacts (who are now friends )
We nerded out
Kasey with NASA
Chris with Sir Tim Berners-Lee
We did some guerilla marketing (Go Chris!)
We also learned a TON.
And tweeted about everything.
Seriously. Follow us on twitter.
/shameless plug
(I’m @kaseybayne)
Kasey’s Top Takeaways
• Don’t be afraid to do something to make people smile. Take a risk, and have fun with your customers.
• We’re in this together!
• Think big! New ways to solve problems, & getting to the core of how we’re making the customer’s life better.
Conference/Event Tips
• Try something new and out of your comfort zone -> inspiration!
• Smiling at strangers
• Diving deeper into your craft reminds you why you love it
Marketing Goodness
• McDonalds can predict with 80% accuracy what your drive-thru order will be by what car you drive -> how can we use customer data to surprise & delight our customers?
• Know your currency. What is the customer looking for more of and what are they willing to pay for?
• It’s better to have 100 customers who love you than 1000 who like it. How do we find more of the customers who <3 us?
Keynotes – Videos Online
Stay tuned for more (and a blog post)…
and now to Chris!