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Improving profitability of perishable food delivery Francesco Attanasio 1
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Transcript of Kase(oct16)
Improving profitability of perishable food delivery
Francesco Attanasio
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Problem
Current grocery delivery service is not profitable for Retailers
Causes Effect on delivery system
Cold-chain storage for food safety
Food with low profit margin
Inadequate logistics
Money loss
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Solution
Smart Box
4° -18°
20°
24h 12h
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Box FeaturesInsulation Tracking
Temperature & Quality monitoring"Geo localisation
Adaptability
No changes in the logistic system
> 50% Delivery refrigeration costs
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Market… by 2020
* Insulated Packaging Market by Material Type (Plastic, Wood, Corrugated Cardboard, Glass), Application (Food & Beverages, Industrial, Pharmaceutical, Cosmetics), by Packaging Type, and Region - Global Forecast to 2020
Insulated Food Packaging*$ 3.4B CARG 5%
Cold Chain Packaging for Grocery Delivery $ 80M
30%
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Customers
Journey > 2h Cold chain systemGrocery Delivery Service
Logistic CompaniesRetailers
&
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Revenue Model
Direct selling of customised boxes
Insulating ability
Size
Sensors
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Competitors
Insulation: Ability to maintain constant the temperature over the long period (12 h)Shelf life: Period of time in which containers retain insulation ability
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Roadmap
Retailers"&"
Logistic Companies
IndustrialPrototype
Market Entry TestEarly productdevelopment
June"2017
Jan"2017
June"2018
Lab testing
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Investments
We need € 310.000 for 18 months development plan
*SMREs= sales/marketing related expenses
5%
32%
6%6%26%
5%
19%
RnDPrototypingIndustrial ProductionMarketing SMREs*SalaryOthers
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Team
We are looking for ...
Francesco AttanasioScientific Leader
He is a Food Technologist and Nutritional Scientist by training with a deep knowledge in food preserving techniques
Marco PaparoMaterial Expert
He is a Management Engineer, currently attending a MSc degree industrial production. He is expert in customer-oriented innovation methodology,
Business development/financial planning
Dario CortesiIoT Expert
He is an industrial Engineering and he has gained hand on experience in managing innovation projects based on design thinking methodology,
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Thank you
http://groupkase.wixsite.com/kase""[email protected] - +393400770264
