Karnataka Silk Industries Corporation

The silk weaving factory in Mysore, presently owned by KSIC,was established in

the year 1912 by the Maharaja of Mysore province.Initially the silk fabrics were manufactured

and supplied to meet therequirements of the royal family and ornamental fabrics to their

armed forces.

The unit was started with 10 looms and gradually increasedto 44 looms over

a period. The looms and preparatory machines wereimported from Switzerland and was the first

of its kind in India. After Indiagained Independence the Mysore state Sericulture department

took controlof the silk weaving factory.

KSIC Ltd was established on 18 April 1980 with assistanceby Government

and World Bank scheme under integrated Karnatakasericulture project. KSIC is the only

organisation in the countrycommanding the entire gamut of silk production right from the reeling

ofcocoons to the weaving of pure silk fabrics, under one roof.

In 1980 the silk weaving factory was handed over toKarnataka Silk

Industries Corporation Ltd., of Karnataka enterprises and ispopularly known as KSIC. The take

over was enthused by effectingmodernization and expansion assisted by the World Bank to the

tune of Rs.27.30 crores integrated under Karnataka sericulture project.Management is the method of effectively utilizing available resources forthe purpose delivering goods service to the maximum satisfaction ofmaximum number of people”.

KSIC Ltd was established on 18 April 1980 with assistanceby Government and World Bank

scheme under integrated Karnatakasericulture project. KSIC is the only organisation in the

Country commanding the entire gamut of silk production right from the reeling of cocoons to the

weaving of pure silk fabrics, under one roof.

COMPANY VISION AND MISSION

VISION

“To provide employment directly and indirectly by producing goods,

products and marketing effectively in the market”.

General Manager

Personnel Officer

Special Officer

Purchase and stores officer

Asst. Accounts Officer

PERSONAL SECRETARY

Silk Store Keeper

Asst. Manager - Maintenance Mech./Electrical

Asst. stores cum

Purchase officer

MISSION --“Manufacturing and marketing of Mysore silk sarees”.

Organizational structure:

Various departments:

Personal department

FUNCTIONS OF PERSONNEL DEPARTMENT

1. Recruitment and selection

2. Training

3. Provide sound program of salary and wage administration

4. Allowances for the employee

5. Provide maintain safety measures

6. Keep employment records

7. Handle labour problems and employee disputes

8. DEPARTMENTAL CHART

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Personal Officer

Junior Superintend

Junior Assistant

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Functions of purchase department in KSIC

To maintain regular flow of materials.

To purchase at a competitive price, the right quality from a right source.

To ensure higher productivity of men, machine and materials.

To ensure production of better quality of products at competitive costs.

PRODUCT DEVELOPMENT

This function includes the development of original products, modifications etc.

factions are done with the tastes and preference of the customers.

MARKETING DEPARTMENT

Marketing is the performance of business activities that direct the flow of goods and services from the producer to the customer. It is a system of interacting business activities designed to plan, promote and service to existing and potential customers. The main function of marketing is to view the customer as the very purpose of the business.

ELEMENTS OF MARKETING MIX

1. Product

2. Price

Steno

Receptionist

Driver

3. Promotion4. Place

Employees:

1. MANPOWER OF KSIC

Category of employees No. of employees

Executive level 9

Middle level executives 17

Other office staff 212

Workers 607

Total 845

PRODUCTS OF KSIC LTD

Crepe Pallu Zari Stripes Body Plain

Crepe Pallu Zari Stripes Body Butta,

Crepe Pallu Zari Stripes Body Small Checks,

Crepe Pallu Zari Stripes Body Medium Checks.

Georgete Tissue Pallu Zari

Crepe Tissue Pallu Zari Stripes Body Tissue

Georgete Pallu Zari Checks Body Plain

Stripes Body Tissue

Crepe Rich Pallu Stripes Body Lines Crepe Pallu Mango Body Plain

Crepe Pallu Zari Butta Body Plain

Crepe Pallu Zari Checks Body Checks

Crepe Rich Pallu Zari Checks Body Plain

Crepe Pallu Zari Butta Bar Stripes Body Lines

Crepe Rich Pallu Zari Body Checks All Over

Crepe Pallu Zari Stripes Body Lines

Crepe Pallu Printed Body Print All Over

Crepe Pallu Zari Printed Body Print All Over

Achievements:

1. Exports the silk products to other countries.

2. Providing employment opportunity for rural people.

3. Employees will get PF, ESI, minimum bonus and gratuity benefits.

4. Giving apprenticeship training for workers.

COMPETITORS

The major competitors in India Kalyan Silk, Chennai Silk, Seemati Silks, Kanchipuram silk, etc.