Karma production 2014 agency introduction

AGENCY PRESENTATION

s i m p l y s o p h i s t i c a t e d

simply sophisticated

KARMA PRODUCTION

Simply sophisticated

simplybecause we know what we are doing. It’s simple as that.

sophisticatedbecause it is complex, deliberate, creative, fresh and accurate.

Service mix

• Mass event production consulting• Project management• Event management• Event design• Ambient media• Exhibition management• PR & Communication


…been there - done that

Project Management

Sziget Eye Budapest - 2014

Sziget Eye – Erzsébet Square

• As Karma Production we have been working together with Sziget Eye to bring

meaningful advertisements to the attraction.

• In 2014 we have managed the project of UPC and Nescafe on the Sziget Eye

Attraction.

Activity

• Sponsor management – sponsor concept and sales


Sziget Eye City Center 2013

The new landmark of Budapest in 2013

• 65 meter high ferries wheel

• Transported in 42 shipping containers

• Setup in 5 day

As Karma Production we have been working together with Sziget Festival from the beginning of the project. As part of the work we have been

delivering overall project management, from obtaining the permissions to the actual operations of the structure. Both at Erzsebet tér and the

location at Sziget Festival.

Activities

• Permissions

• Setup and dismantling

• Operations

• Sponsorship sales and sponsor management

Here is how it is built: http://youtu.be/cPT4aDCfYt0


Jeux Sans Frontières 2014 - Budapest

The Task

• Project management solution for the national shooting of the

international TV Show - Jeux Sans Frontières.

• Client: Mistral Production.

Solutions

• Infrastructural setup and service for the entire production

• Budget management and project workflow management

• Contract handling to suppliers and subcontractors, delivery quality

control

• Film production site setup coordination

• Operative support of film production, location management, staff

management


Red Bull Air Race 2014 - Event Production Consulting

Client

• Red Bull Air Race GmbH.

– During preparation of RBAR Season 2014


Service

• Consulting RBAR EP on production know how from previous project

methodology

• Masterplaning

• Event Production requirements

• Workflow

• Logistics Inbound – Outbound lists

• EP Policies

• Location Check methodology

• EP Organigram

• Signage and branding

Red Bull Air Race Putrajaya 2014

Client


• International aerobatics championship, where the most

experienced pilots raced against each other, to be the fastest one

who passes the finish gate of the unique racetrack.


Services

• On site – On event consulting support of the national Agency in

Malaysia

• Defining and controlling related event production requirements

• Defining activity related event production workflow and logistic

plan

• Controlling local suppliers and subcontractors deliveries, defining

needs

• Defining and controlling the required level of service

• Concept definition of client venues and management of overall

operations of ticketed client venues.


…been there - done that

Mass event productions and festivals

E.ON – Dance Factory – Balaton Sound 2012

The challenge

• Unique site development on Balaton Sound festival, to meet the

requirements of E.ON on corporate identity and communication

strategy.

• Actively engage spectators during day and night times.

• Direct approach to youth

• Distinguish from other festival activations and sponsor showcases.

The Solution

• E.ON Dance Factory

Central activation is the sustainable dance floor. Which is an energy

producing product that converts human mechanical energy into electrical

energy, feeding the floor with its own power.

• Link: http://www.youtube.com/watch?v=emwxEX0XtwE


AwardsGolden Hammer

http://www.hammer.lv/winners-9 Best use of Sponsorship, Event/Nightlife Marketing - GOLDJ-2 Corporate PR - Dance Power Plant - DIPLOMA

Golden Blade 013http://www.aranypenge.hu/2013/dijazottak.php#m2

Silver Blade 2013Silver Blade: "Dance Power Plant" E.ON outdoor campaign (2013)Silver Blade: "Dance Power Plant" E.ON event (2013)

PIAF shortlist http://www.piaf.cz/Competition/WinnersAndShortlists.aspxCreative use of technologies and Audience engagement

Sziget Fesztivál 2012 - Sziget Eye

Ferries Wheel

• 42 m high ferries wheel

• 180 pax capacity

• 500 m2 screen stretched in the middle of the wheel to function as a giant screen.

• Central attraction of the festival

• Leading communication tool for brand positioning of the festival.

• Project management from creative concept creation to overall delivery of the product.


Red Bull Air Race World Championship

Client


• International aerobatics championship, where the most

experienced pilots raced against each other, to be the fastest one

who passes the finish gate of the unique racetrack.

• Karma Production members have been involved in 32 international

productions over 18 countries on 5 continents between 2006 and

2010.


Service

• Collect all event production requirements from all involved parties

(National Event Agency, international suppliers, RBAR)

• Set up an event workflow and a master delivery schedule

• Oversee the integration of national compliance requirements

within the production plan and budget (international and national)

• Give input during location-specific concept creation and

implementation

• Plan all required location checks

• Support the national event agency with all permission processes

with authorities and stakeholders

• Prepare the master plan of the main event site

1st Winter Youth Olympic Games - Innsbruck 2012

Client

• Organizing Committee of the 1st Winter Youth Olympic Games• Event end Ceremonies team on the Opening Ceremony and

Medals Plaza event site

Service

• Supporting the Venue Operations Centre• Providing hospitality services for guests• Coordinating and supporting artists• Preparing the opening ceremony, closing ceremony and daily

victory ceremonies• Reporting issues to the Venue Manager


Sziget Fesztivál 2012 – 2013 – Slip n’ Slide

Activity to cool you down

• Giant water slide with 5 separate path to take

• Direct communication tool with incorporated event logo

• Day time activity to engage festival crowd with a beach like atmosphere.



SPAR European Cross Country Championship 2012

Hungarian Athletics Association

• Supporting the Local Organizing Committee of the SPAR European

Cross Country Championship 2012, with event related consulting

on transportation, signage and event bannering.

• Operational management of signage concept implementation.

• Successful arrangement of transportation for all athletes and

media – movement of approximately 2400 pax over the event.

Services

• Event branding and signage concept development and

implementation

• Event transport concept development including budget

preparation for LOC.

• Operational management of transportation concept

Kastner & Partners – Village of Colors – 2011, 2012 & 2014

Client

• Kastern & Partners• Education program maintained over governmental funds in 2011.• Aimed visitor number:120. 000 pax over 4 weekends

Solution• Connection to existing event aimed for children – Gyereksziget• Educating children about multicultural diversity with tales and

games of foreign cultures.• Storytelling and puppet show• Artisan program for preparing authentic toys and tools of each

presented culture

Service

• Event concept development• Budget and workflow management• Logistics• Operative management

Link: http://www.szinesfalu.hu/



…been there – done that

Corporate clients


LG ART COOL Ambient Media Installation - 2014

Client

• We have created a unique installation for Havas Media – LG /Airconditioning/ to communicate their new premium category„design” air conditioning unite.

• Concept headline : Enjoy the mood of Budapest

Services

• Conceptual creation of activity and installation based to client CIand project brief

• Hostess activity• Venue booking, security service management• Installation production

Solution

• The installation was constructed from 32 individual LG ARTCOOL

Stylist Inverter V- Air Conditioner. The led rings installed in the Air

Conditioner unites were connected with an LG tablet so visitors

could set the colour of the entire installation with a touch of the

screen. Following the colour setting visitors were encouraged to

stand for a picture in front of the installation, which the hostesses

shoot with an LG mobile phone and printed out by LG Pocket

Photo! Following a short registration visitors also received the

photo by e-mail and had the opportunity to participate in a

lottery.

* The project was established in cooperation with our strategic partner.

LG Knock Code promotion 2014

Client

• Havas Media – LG /mobile/

• Introducing the new knock code function of LG mobile with

enforcing engagement to West End shopping centre visitors.

• Concept headline : Knock Code - Knock ON

.

Solution

• Hostess promotion and installation management in West End

shopping centre, Budapest.

• Conceptual definition of hostess activity and promotion concept.

• Overall management of project

• PR film production of activation

* The project was established in cooperation with our strategic partner.



OLX RELAX – Festival activation 2014

Client - Task

• Festival activation project delivered for OLX.hu

• ORFŰ; EFOTT; BmyLake and SZIN festival

• Aim of communication is to build direct contact with festival visitors

• Activation area to correspond with client CI and to stand out from

the general marketing noise of the events.

Solution

• Unique, inspiring and reaching out to festival visitors offering a

place to have some rest, chill and socialize in an environment

equipped and decorated from tools and elements that can be

found on OLX.hu (sofas, lampions, furniture, etc.)

• Permission process of area and partner management of festival

productions

• Overall project management

• Creative concept, graphic design, copywriting


OLX.HU Ambient Installation - 2014

Client

• Project delivered for Havas Media – OLX client in Corvin shopping

centre

• Aim of the project was to enforce the brand name change of

Aprod.hu to OLX.hu with a visual and engaging installation.

.

Solution

• Unique installation over 3 stories height in the middle of the

shopping centre.

• Installation production management, static planning, location

arrangements

• Hostess activity to engage visitors for participation in a game to

guess the total value of the items placed into the installation.

• Programing the bidding game on tablet

• Providing prize items and delivery to winning bidders

• Overall project execution

BKK – 150 new Mercedes Citaro 2 – Bus inauguration

Project

• Organizing the bus inauguration ceremony at Hero Square, for the

150 new Mercedes Benz bus of Budapest.

• The event was attended by the Prime Minister of Hungary Mr. Viktor

Orbán, by the Mayor of Budapest, Mr. István Tarlos, Mr. Dávid

Vitézy, the CEO of the Budapesti Közlekedési Központ (Centre for

Budapest Transport) and members of the board from Mercedes Benz

Hungary .


Services

• Event site definition together with BKK and representatives of the

Prime Ministers Office.

• Support in the permission process

• Providing overall solutions for the event infrastructure

• Developing the event schedule together with BKK and the Primes

Ministers Office

• Catering service for the event

• Aerial photography of the event

Red Bull Air Race 2014 – Season Promotion Film Shooting

Client


• Red Bull Air Race promotional film shooting at lake Balaton to

introduce the return of the race series in 2014.

• Red Bull Air Race is a unique race series where world class pilots

race against the time on a built race track.

• www.redbullairrace.com .


Services

• Aerial and water permissions process

• Location booking

• Providing the film shooting infrastructure on land, water and air.

LG Air Conditioners - Exhibition Appearance

The brief

Theme of the exhibition: Past, Present, Future in Building Technology

Location: Transportation Museum of Budapest

Duration: 1st of August to 24th of November.

• „We would need and installation to showcase the development of

the air-conditioners.”

• „Past and present only needs to be showcased in visuals, while the

future part would need to show our latest products.

• „Let’s also do something interactive!”

Solution

• Informative exhibition wall with bullet point messages that present

the timeline of air-conditioner technology.

• All look and feel is created to meet the CI of the client.

• Showcasing an actual air-conditioner taken to parts allowing

visitors to touch, turn and explore the parts of the item.

• We replaced the cover of the central element to allow an insight

to the internals of the air-conditioner!

•


LG Air Conditioners - Exhibition Appearance


Gaviscon Activation - 2014

Client

• Unique installation customized for Gaviscon to build direct reach

to visitors of events.

• Leading concept: Engaging, not selling!

Mechanism

• Hostess and animator activation

• Questioner

• Interactive game with build in motion sensor and photo mechanism

• Database generation

Services

• Installation integration corporate CI of client and communication

aims

• Unique gyroscope motion sensor mechanism

• Game mechanism programing

• On line questioner programing

• Installation design and construction

• Management of international road show activation

• Supplier and national partner management of project, including

international partners.


Gaviscon Activation

Client

• Havas Media – Gaviscon

• Unique installation to create a direct reach to potential customers

• Key concept: Engaging, not selling!

Services

• Custom made installation corresponding to the expectations of the

client

• Integrating full CI to the look

• Permission process

• Production

Solution

• During the activation we created an installation representing the

fire in which balls of „Gaviscon tablets” needed to be thrown.

• The game can be played from 2 sides at the same time.

* Project created with a cooperation of our strategic partner.

GLAMOUR Wardrobe Refreshing

Task

• Finding the suitable location for the Glamour wardrobe Refreshing

Pop Up Store.

• Preparing the store for the event with overall look and feel.

Solutions

• Providing option A/B /C for the locations

• Liaising with shopping mall management on the operations of the

shopping mall in terms of visitors queuing and daily operations.

• Pop Up store decoration and design. .

Link:http://www.youtube.com/watch?v=RvunNwKlXMU&feature=share&list=UU6OqjjzxLUULS6O97AUArdg


GLAMOUR - Women of the Year Gala

The Challenge

• Give a fresh approach to the annual Glamour Gala – Women of

the Year event, while keeping insight the traditions of the

prestigious gala

• 1500 guests throughout the night

The Solution

• Integrated project management• Event site selection• Unique event design meeting the requirements of Glamour

corporate identity and the gala traditions


Gösser Press Conference

Client

• The Heineken Hungária Breweries Plc., as a Hungarian subsidiary

of the international Heineken Group, is a key player of the

Hungarian market with its internationally recognized brands,

relying on 113 years of experience in brewing.

• Some of Heineken Hungary’s best known brands in the premium

category are Heineken, Gösser and Gösser NaturZitrone.

Service

• Extended PR communication

• Event planning and management

• Communication action plan



Heineken Beer Festival Activation

Brief

• Introduce the stages of brewing in a spectacular and quality way.

• Educate guests on the components of the beer and the process of

brewing.

• Enforce communication with guests

• Enforce the image of the beer as a drink

Task

• Create overall concept based on the brief including visualization

plans with planned tools and installations

• Produce and operate installation and activation during the event

Solution

• Lying beer can, where guest enter over the bottom part and finish

the tour with exiting over the top part of the can installation.

• Professional brewer takes guests through the process of brewery

from introduction of basic materials to the final product of the

beer that everyone can enjoy.

• Guests can taste, smell, touch each material and production phase

of the brewery.



Opel

Client

• Opel Aftersales which deals with Opel service and trade of

original car parts.

• Task was to create buzz on the family day of Opel, in order to

grab attention any of the owners that has more than 4-year old

Opel to give a little more care to their „old” car and take them to

an official Opel Service instead of taking them to garage services.

Service

• We created speech bubbles and put them on the windscreens in

the car-park of the event. Dozens of speech bubbles in the end

looked like if cars would protest their owners for a better care.

able to show what a neglected older car could feel.

• In addition we delivered a unique event area where guests could

experience the quality of service that Opel Services offer to each

and every client.




…been there – done that

CSR and related projects

BeFitIn – Sport Connects

Migrant integration through sports

What is it about?

• The aim of the initiative is to integrate migrants living in Hungary to wider society through involving them to organized sport

activity and on the other hand prepare sport federation and sport clubs to welcome migrants to their community!

Who is it aiming for?

• Migrants - The initiative is focusing on migrants coming from 3rd countries.

– For example: United states of America, Australia, China, Turkey, Egypt, Japan, etc.

• Sport federations and Sport Clubs

– Who are opened to adapt the methodology – that is developed in Switzerland – to their daily activity and utilize the

opportunity of cultural diversity


Hungarian Interchurch Aid (HIA)

How far would you go for a glass of water?

• Awareness raising campaign developed together with our communications partner

• The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia

• The treadmill representing the walk for the water was setup in various locations around Budapest

• Integrated communication campaign supported the activation



The London Organising Committee of the Olympic Games and Paralympic Games

Project was executed by managing member of Karma Production Ltd. as a Scheduling Manager for the Olympic and Paralympic games.

Main Activities

• Creating the overall event schedule for the spectator experience program in the Olympic Park

• Creating contingency planning for the spectator experience program in cooperation with the Olympic park management and the program

operations manager.

• Operative coordination of the spectator experience program from the main operation center.


InstART

Contemporary cultural event• Own event product• InstART is an event where modern art , contemporary dance and performance, and music meets in a special time and location supporting

each other in ways that each becomes something more. One type of art challenges another and inspires it to new ways of self expression.• The event is based on 3 central pillars

• Exhibition of installations (space, video and sound installations)• Performance theatre ( contemporary dance and pop up performances)• Music with the mixture of styles (from acoustic to electric)

• The individual pillars are centred by one common theme that creates the main frame for all aspects of art.

• Each part of the event engages a slightly different audience which in the outcome generates a significant interest for the overall event.

Sziget Fesztivál 2013 – Agora

A Public place for it’s own sake

At the Agora there are no strangers, only friend who have not meet before.

A location at Sziget Festival which is good in itself. No catering, no music only a place to sit down and friends.

• 50 sofa

• 300 meter lights

• 50 individual lampion

• .12 ray painting machine



And we are…

The men behind the mask


Balazs Major

Outstanding projects – professional background

• Sziget Eye Belváros 2013

• Scheduling Manager for London 2012

The London Organising Committee of the Olympic Games and Paralympic Games

• Youth Olympic Games - Innsbruck 2012 – Events and Ceremonies

• Red Bull Air Race World Championship 2006 – 2010


Major Balázs


Károly Németh

Outstanding projects – professional background

• Sziget Eye Belváros 2013

• Sziget Fesztival 2012 – Sziget Eye

• Balaton Sound 2012 – E.ON Dance Factory

• Red Bull Air Race World Championship 2006 – 2010

• Red Bull Street Parade – Budapest, Szeged, Siófok - 2008 - 2009


And we are…

Károly Németh

• +36 30 708 8982• [email protected]

Balázs Major• +36 30 708 8981• [email protected]

www.karmaproduction.euBudapest 1130. Ibrahim u. 30 – 38.

s i m p l y s o p h i s t i c a t e d

Karma production 2014 agency introduction

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