Mello Abrams Lecture: Ovarian Cancer Update: Beth Karlan, MD
Karlan kiser
-
Upload
mrshendersonfchs -
Category
Sports
-
view
32 -
download
0
description
Transcript of Karlan kiser
Oregon Knights
Rachel KarlanCarrlyn Kiser3rd period1/30/13
Marketing Research- City
Target Market• males from the age of 15-45 years old.• bring their accompanying families.• consider these men to have average incomes
from middle to high class.
• secondary target market• females aging from 25-40 years old
Marketing Research- City Portland, OR
Total Population: ▪ Oregon- 3,871,859▪ Portland- 593,820▪ Female:▪ Oregon- 50.5%▪ Portland- 50.5%
▪ Male:▪ Oregon- 49.5%▪ Portland- 49.5%
Average Income:▪ Oregon- $46,816▪ Portland- $38,000
Average Age:▪ Oregon-36.3▪ Portland-35.9
Marketing Research- City Professions:
Portland-▪ Parametrix▪ Portland Teachers Credit
Union▪ Schwabe Williamson &
Wyatt▪ Hardland Financial
Solutions▪ Portland General Electric
Oregon-▪ Advanced Manufacturing▪ Clean Technology▪ Forestry and Wood Products▪ High Technology▪ Outdoor Gear and Apparel
Local Media Newspaper▪ The Oregonian
Television▪ KATU▪ KOIN▪ KGW
Radio▪ KOPB-FM ▪ KUPL-FM
Crime Statistics Portland-31,695 annual
crimes Oregon- 125,083 annual
crimes
Marketing Research- City Entertainment/ attractions
Oaks Amusement Park Pittock Mansion Oregon Holocaust Memorial Rose Garden Arena
Cooperate Sponsors Jama Software Consumer Cellular Nationwide Security Solutions FoodGuys Anvil Media
Marketing Research- City We selected Portland, Oregon for our city
because… there is no professional football team here. The area is very well populated and
according to our target market▪ it would benefit the city greatly.
increase the tourism and bring many more people to the city.
Portland area consisting of mostly trees▪ it wouldn’t be difficult to build a football arena for
the Oregon Knights here
Marketing Research- Players Player:
Matt Ryan Position:
QB Team:
ATL Falcons Salary:
$11.5M Years of Contract:
2012
Player: A.J. Green
Position: WR
Team: Cincinnati Bengals
Salary: $1.27M
Years of Contract: 2012
Marketing Research- Players Player:
Darren McFadden Position:
RB Team:
Oakland Raiders Salary:
$5.56M Years Of Contract:
2012
Player: Brandon Marshall
Position: WR
Team: Chicago Bears
Salary: $9.3M
Years Of Contract: 2012
Marketing Research- Players Player:
Marshawn Lynch Position:
RB Team:
Seattle Seahawks Salary:
$4M YOC:
2012
Player: Brandon Pettigrew
Position: TE
Team: Detroit Lions
Salary: $1.062M
YOC: 2012
Marketing Research- Players Player:
Tony Romo Player:
QB Team:
Dallas Cowboys Salary:
$9M YOC:
2012
Player: Garrett Hartley
Position: Kicker
Team: New Orleans Saints
Salary: $700,000
YOC: 2012
Marketing Research- Players Player:
Matt Schaub Position:
QB Team:
Houston Texans Salary:
$4.4M YOC:
2012
Player: Greg Little
Position: WR
Team: Cleveland Browns
Salary: $476,200
YOC: 2012
Marketing Research- Players Player:
BenJarvus Green-Ellis
Position: RB
Team: Cincinnati Bengals
Salary: $800,000
YOC: 2012
Player: Dewayne Allen
Position: TE
Team: Indianapolis Colts
Salary: $390,000
YOC: 2012
Marketing Research- Players
Defense Team Name Chicago Bears
Product Planning- Branding
Franchise Name and Explanation Portland, Oregon Knights▪ We chose the Oregon Knights because▪ A knight is a resemblance of fighting men and that’s
what our boys do best. ▪ Knights can plow through anyone in their way.▪ It is easy to say and original!▪ We are the only NFL team with a logo of a knight
which makes the Oregon Knights something special.
Product Planning- Branding
Team Colors Team Logo
good representation of our team and their qualities
The sword under the knight is a symbol of their ability to fight until the end and never give up.
The font chosen shows how official and serious about winning the Oregon Knights are!
Product Planning- Branding
Team Mascot Nicky The Knight▪ he is a fighter and can push his way though
anyone. ▪ Everyone loves the red and black?! ▪ He is one heck of a guy and isn't afraid to push people put of his way to WIN!
Product Planning- Branding
Team Uniforms Home: Away:
Practice:
Product Planning- Branding
Helmet: Cheerleading:
Home Away
Product Planning- Branding
Business Cards
Marketing Research- Financing
LocationDesign-
The Oregon Knights stadium will resemble the Mercedes-Benz Superdome in Louisiana. Based on the weather patterns, it’s smarter to have a completely covered dome since the cold weather will affect the players and the game. This will be a multi-purpose dome because of the variety of sporting events and concerts that can be held in such a huge dome and the cost will be much less if it’s being split up between a few different companies.
Marketing Research- Financing
Interior Physical Design
We will have another concession stand called Ryan’s wings and things. This smaller sit down/ take to your seats food vendor is named after Matt Ryan because of all his major accomplishments and sponsorship opportunities brought forth through him.
Marketing Research- Financing
Product Licensing – Jerseys, hats, team apparel, flags,
tailgating items, miniature mascots, team posters, signed footballs, blankets, and accessories
Distribution- Ticket Sales Ticket Sales
We will sell our tickets through several online ticket sales companies such as Stub hub and Ticketmaster.
They will also be sold at the gate on game day.
Advanced ticket sales▪ We will start selling season tickets near the end of April▪ All other advanced tickets will be sold from June through
the first week in September. ▪ If you were to purchase season tickets in the advanced
ticket sales months, there will be a 20% of discount from the original yearly season ticket price. ▪ First come, first serve. That’s our policy.
Distribution- Ticket Sales
Forms of Payment Payment can be made online through
credit card at gate with exact cash or credit card.
Ticket Prices Ticket Design
Promotion
Trading Cards
Promotion
Advertising Print Ads▪ Magazine▪ Transit▪ Newspaper
front page of the sports section of Oregon’s Way newspaper
Appear on 27 out of the 32 busses running in and around Oregon
appear several times throughout Oregon’s Lifestyle magazine.
Promotion
Advertising continued Radio Broadcast The radio broadcast will be heard on all Oregon sports AM
channels and on the classical rock and pop music stations. (45 seconds) $3,000▪ 4 seconds of The Knights theme song▪ Fans cheering and shouting for the Knights▪ In a loud, deep voice, “Are you ready for some Knights
footballllllllll?”▪ Background gets silent ▪ Loud deep voice, “Better get out your black and red gear
because its Knights season in the dome! Head out to the dome this Sunday for some fantastic football and a great night! Buy your tickets online or call, 995-678-8265, NOW!”
▪ 4 seconds of knights theme song to end
Promotion
Advertising Contd. Online ad▪ This advertisement will appear on the sidebar
of facebook.com, yahoo.com, and the link will be on google’s sidebar. Each click will cost $2. Meaning, every time someone clicks on the sidebar, we owe that company $2.
Promotion
Endorsement Our selected event is Thanksgiving on
the field for the less fortunate on November 25. ▪ impact out community greatly by helping and
supporting these individuals▪ The Knights football players will run this event ▪ provide activities for the children along with signed
hats, jerseys, etc.
▪ Plenty of food will be provided at this event. ▪ Anything and everything related to thanksgiving food
will be there provided by local restaurants.
Promotion
Promotion
Sponsorship Hilton hotel Corporation and all of its branching
hotels ▪ it gives fans, players and team members a place to stay
when the game is home or away. ▪ The hotel rooms would be discounted as well as have
events at the hotels. Having this as our sponsor would accommodate
parking, transportation through car services through each hotel to the games and somewhere to stay.
The Hilton hotels will sponsor food from their restaurants for our Thanksgiving Day on the field.
The Hilton sign will be shown all around the stadium and have its symbol on the scoreboards.