Karen[Phase3]

8/3/2019 Karen[Phase3]

1/19

Is to convey an essence of modernity and a fresh approach to theact of wine tasting. The identity will speak to a younger audience

with a credible, modern, friendly and fun attitude.Making wine tasting a fun and welcoming experience.


2/19

OBJECTIVE

Is to convey an essence of modernity and a fresh approach to theact of wine tasting. The identity will speak to a younger audience

with a credible, modern, friendly and fun attitude.Making wine tasting a fun and welcoming experience.

Peak 405 brand its objective convey an essence of modernity and a fresh approach to the act o

wine tasting. The identity will speak to a younger audience with a credible, modern,friendly and fun attitude. Making wine tasting a fun and welcoming experience as well as agreat place for people gather and enjoy a glass a wine if that is just the case.


3/19

commercial and soundmark


4/19

405 PEAK

PEAK405where wine is elemental

405 PEAK is the perfect location to hang out with friends and enjoy a glass of wine. As areminder 405 it was chosen because of its address 405 being the number on the house andlocation on a small clif. Peak is a wine tasting term meaning when the wine has reached itsmaturity and when wine tastes its best. On the left the brandmark and on the right the signatuof mark.


5/19

Business Card

Do to its informal setting , the business card of the testers on staf to show their credibility byrecommending in the back of their card what will be the best wine to taste and there will be anarea were they can filled their contact information if they choose, they can either pick from thecellphone, e-mail. In this case Jennifer will give her cell phone to this valuable customer.


6/19

Coaster

coasters will be fun and functional as well , it will be available for customers that feel winesnobbery its dumb. At Peak 405 coasters will have a simplify guide for customers to createquick notes and so they can record the notes of that tasting.


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Coaster

the will fill the name of the wine , the color, white, red or rose and wether ...


8/19

Coaster

it tastes dry, sweet, light or heavy in this case this pinot noir is red, sweet and heavy and it wilbe a memorable artifact to have.


9/19

Coaster

invoice of 405 peak will only have one line of color, the color red referencing wine, therefore Iwill like to reference back to my color paltte,


10/19

Color Palette

using red is still important as seen on the right and as reference Im using the image othe right since it captures what I want 405 peak to embody the environment and theuplifting of wine. That is why I decided on the color orange, to emphasize thischaracteristic.


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Coaster

In the on the opening flap it will remind the senders that 405 PEAK is the location to get thebest and a locational with original wines.


12/19

Envelope

the envelope will be wrapped with black and white imagery referencing that wine is essentialand elemental and that this establishment has the best wine.


13/19

letter head introduces red and orange as well it embodies the rise that wine produces which ispeak, in the back the brand mark and tagline will be small detail for their customers.


14/19

Poster

the environmental poster is a bold and not referencing any wine except the vineyard throughthe black and white imagery.


15/19

Shirt

shirts will be modern and in the back of the shirt as seen on the right plays the of the taglineand asking the user where the wine is... elemental.


16/19

Website

website, referencing the targeted audience.


17/19

Vehicle

the vehicle , the lines of color still reference the color and the pattern is included.


18/19

Matches

matches will be also important where you drink you smoke! The cover will contain thebrandmark and it will be bold. The inside will contain the accented color orange to reference thlight environment inside the establishment.


19/19

thank you!

Karen[Phase3]

Documents

Transcript of Karen[Phase3]