KTorrez

Portfolio Winter 2012

Design 1

Kara Torrez

he elements of design give us an objective way to analyze and cri-tique design. They make up a language for us to communicate what is working and what is not in a piece.

How confusing would it be to try to talk about something with-out this language, and especially without being able to point to it, and have the other person understand? “Oh, this little thing here needs to be, um, fatter, but thinner sometimes, too, and make it stand out more… somehow.” Much simpler and clearer to say, “This line should to vary in weight and it needs more space around it.”

This language also helps us describe the affect of different aspects of the design on our audience. Last time, one of the things we looked at was how line can create a mood or a feeling. Just from a simple line, one of the elements of design, you can cause a viewer to feel angst and tension.Using the Elements

Design by definition is planned. Design is created to be useful. How do we know what will be useful? By thinking about the ele-ments of design and how each element contributes to the delivery of the message.

The elements give us as designers guidelines when creating our work. They can remind us what’s missing or how we can use something more effectively and they give us a way to talk about our work with others.

ElEmEnts

ColorColor has the great ability to

influence our impressions of a de-sign and this is probably the way color is used most often. If it is mostly composed of cool colors—green, blue and purple—we can feel calm or depressed, depend-ing on how they are used. Warm colors—red, orange and yellow—make us feel strong, passionate emotions like anger or desire.

DEsignof

tThe Design Language

KTorrez

Graphic Design

What is a shape?Shapes convey meaning, aid in cre-

ating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Geometric shapes are what you prob-ably thought of when you read “Shape:” circles, rectangles, octagons, etc. Geo-metric shapes are also considered pure form, the absolute basic underlying vi-sual representation of an object.

Natural shapes are organic shapes, which are often irregular, as opposed to shapes that are more mechanical in na-ture, like geometric shapes. These are things that can be found in nature, like a blade of grass, or they can be man-made, like a dab of paint.

What is size?

Other ways to say size are scale and proportion. It is the relative largeness or smallness of an object in the context of composition.

What is spaCe?

In its most general definition, space is mass; it is height and width. Space also indicates depth and the location of objects; it creates the illusion of dimen-sion.

What is a line?

A line connects two points. Lines come in every shape and size. They are one way to define space and shape, and they can give the illusion of di-mension.

What is Value?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white pho-tography is a perfect example. It’s not any less appealing because there is no color!

What is texture?

Texture is the surface quality of a form or shape. It is a good way to add details to your design. Notice I didn’t say an easy way! Texture can be a com-plicated element to use effectively, and it exists in many forms, from stripes to rust to typography.

KTorrez

LOGO DESIGN

Assorted Seasonal Pickles served with dill

4.00

Crispy Surf Clams served with caper & pickle aioli

11.00

Appetizers Bellwether Farms Ricotta Fritters

served with saba & saffron honey7.00

Dashi Marinated Yellowtail served with avocado, hash brown & tonburi

15.00

Lamb Neck Hashserved with toasted quinoa & fried jidori egg

13.00

Pappardelle Pastaserved with pork & beef ragu & fried egg

11.00

7 oz Lazy Ox Burger served with cantal cheese & green peppercorn

mustard14.00

Market Lettuce Salad served with olives, tangerine & walnut vinaigrette

11.00

Poblano Soup served with crispy pork belly, grapes & creme

fraiche8.00

Entrees

Soups & Salads

Fork & Knife Restaurant

MENU DESIGN

JACK JOHNSON

KTorrez

Graphic Design

By: Arthur Visconti

By: Arthur Visconti

By: Arthur Visconti

The

COLORINGBOOK

MAGAZINE COVER

Delightful Cupcakes

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