Kantar_Health_brand_guidelines_Feb2012

Kantar Healthbrand guidelines

Defining our brandFebruary 2012

This document is for internal use only. © Kantar Health 2012 | 1


Contents

Brand essence4 Key differentiators5 Driving the brand essence6 Brand essence7 Positioning statement 8 Positioning9 Boilerplate10 Mission statement11 Message pillars

Our identity elements13 Logo14 Logo proportions and variants15 Incorrect logo usage16 Strapline17 Primary color palette18 Secondary color palette19 Typeface20 Catalytic imagery22 Photographic imagery

Screen and digital24 PowerPoint template26 Email signature

Literature28 Layout design principles29 White papers30 Case studies31 Data sheets

Advertising33 Print advertising34 Website banner ads concept35 Website banner ads layouts

Exhibition stand37 Design principles

38 Contact


Brand essence


Key differentiators

PrimaryRelevant for everyone

Challenging perspective that often surprises but always delights

Focus on innovation that differentiates and delivers ROI

Quality of key people – scientific / clinical / commercial / marketing expertise

SecondaryRelevant for some prospects / clients

Spans lifecycle / geographies - can combine to tackle complexity

Market specialisms:

- Therapy Areas – Oncology

- In product / business – Market Access

- In locale – Emerging Markets

TertiaryMatches clients’ functional area – ‘the back of the watch’

Isolated lifecycle competencies, e.g. marketing insight, pricing / reimbursement, HEOR, forecasting, brand. Important that clients know KH can do but not a focus in its own right as does not truly differentiate


Brand attributes

Offers evidence-based solutions

Employs exceptional people – medical / commercial

Offers best-in-class databases

Develops projects into programs across the product lifecycle

Worldwide presence

WPP connections

Brand benefits

Focussed on driving client ROI

Thrives on project / programme complexity

Thinks outside the box to give a competitive edge

Offers global efficiencies and local know-how

Has ability to think “beyond pharma”

Brand values

Expert

Bold

Innovative

Incisive

Rigorous

Collaborative (with client)

Brand personality

Determined

Perceptive

Forward-thinking

Smart

Imaginative

Curious

Collaborative

Confident

Driving the brand essence


Brand essence

The catalyst forsuccessful decision

making in the lifesciences industry


Positioning statement

Main statement

The main strapline

Kantar Health is the catalyst for successful decision making in the life sciences industry

Short form for use in context where space limited

Kantar Health is the catalyst for success

Sub statements

For social media including blog

Join the catalytic conversation For case studies

Catalytic moments Internal evolution of ‘Think Big’

Think catalytic!


Positioning

Who we areWe are a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies.

What we do (brand promise) We act as catalysts, working closely with clients to drive distinctive decision making that will help them prioritize their product development and portfolios, differentiate their brand and ensure product profitability after launch.

How we do it (differentiation) We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions for our customers, empowering them to deliver better healthcare options to patients and other stakeholders.

We also excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers.


Boilerplate

Long versionKantar Health (www.kantarhealth.com) is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision making that help them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our

unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.

With staff in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.

Short versionKantar Health (www.kantarhealth.com) is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff in over 40 countries act as catalysts, bringing together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.


This should always go with catalytic moments to express brand values

We are a forward-thinking decision support partner for the world’s leading life sciences organizations, enabling them to deliver better health for their patients.

Our approach is both collaborative and challenging; it’s when we fuse our ‘out of the box’ thinking with commercial / marketing expertise, scientific / clinical knowledge and proprietary market data that we achieve ‘catalytic moments’ that accelerate clients’ ROI.

Mission statement


Message pillars

The catalytic momentFocus on outcome, not journey (saved a year, took different route to market, didn’t go to market with this route but took another) as a result of KH insights

Focus on catalyst, moment of discovery, pinnacle of all KH inputs coming together to make the difference

Projects to programmes and collaborationFocus on what happens when different elements of KH come together

Focus on how as an organization, KH is uniquely positioned to bring together all pieces of the puzzle to enable clients to reach a thorough and considered decision

Focus on collaborative client teams steeped in clients’ businesses

Focus on multiple information sources and data that underpins solution

Areas of expertiseFocus on optimum growth strategies and tactics that span the product lifecycle (competencies, e.g. marketing insight, solutions, e.g. forecasting and associated pain points). Make this scalable, e.g. we may add diagnostics, devices etc. to the offer

Focus on Market Access, Emerging Markets, Oncology for now but don’t rule out other strong suites for later

Local focus, global reachFocus on deep integration of local knowledge across network and how it ensures practical, global solutions

Focus on how KH delivers competitive advantage by accessing expertise sited in specific markets

Focus on how local knowledge is leveraged globally, and vice versa

Focus on competitive advantage of global access

People and processesFocus on KH people, their experience, their individual talents and their thought-leadership

Focus on how KH teams are driven by client needs and pain points, and how KH got a client through or past a hurdle to a successful outcome

Focus on personality, many views not one view, many skills not one skill (blogs, jobs)

Focus on ethos of forward focus and strategic planning for tomorrow, not just for today


Our identity elements


Logo

This is the Kantar Health logo.

It consists of the Kantar Group logo, which uses the Kantar corporate yellow, and the Health vertical practice area. The two words are linked by a healthcare cross.

The two words are a fixed artwork and the scale and proportions of the words should not be altered.

The logo should appear on a black full bleed background.

Logo


When it is not appropriate for the logo to be used on a full bleed black background, for example, on a letterhead, the logo appears within a block.

This block has set proportions which are supplied within the logo artwork. These proportions should not be altered.

If a third party requests the Kantar Health logo this version should be supplied.

A black and white version of the logo block is also available. This should only be used when print restrictions apply.

Additionally, a square version is available primarily for use in digital social channels such as YouTube, Facebook and Twitter where a square format thumbnail is normally required.

All of these files are available from [email protected]

Logo block

Logo proportions and variants

X

Y

X

2X

Black and white block

This version has been created for use when printing is limited (black and white advertising, fax etc).

Square

Square format for digital social channels

Color version

Suggested standard logo block size 2.35” on US letter / 60mm on A4


Incorrect logo usage

These are some examples of incorrect use of the Kantar Health logo block.

Correct example

This is the correct logo block

Do not alter the arrangement of the words within the logo

Do not highlight the ‘cross’ element of the logo

Incorrect examples

The logo should always appear on a black background or within the logo block

Do not alter the proportions of the words within the logo

Do not distort the logo

The logo should always appear on a black background or within the logo block. Do not alter the background color

Do not recreate to logo in another font

Do not alter the dimensions of the logo block


Strapline

The strapline should always appear in a four line configuration when used graphically and the line turns should always appear as follows:

The catalyst for successful decision

making in the life sciences industry

The strapline is set in Arial bold, always right-aligned, with a line spacing slightly less than the font size, e.g. 18pt type on 15pt. If you have character spacing control in your design application (e.g. Adobe Illustrator, InDesign or Photoshop) this should be set to -80em.

The height should be the same as the logo rectangle and it should only appear to the right hand side of the logo. The strapline should sit no closer to the logo than the width of the logo itself, but may sit further as shown on the example here.

The strapline should be Kantar dark grey when used against a light color or white background, and white when used against a dark background or over a dark photograph.



Minimum distance X May sit further awayX X




Primary color palette

This is our primary palette which consists of Kantar yellow, black, red and a range of greys.

Pantone PMS 102 PMS Black 6 PMS 185 PMS PMS PMS PMS

CMYK

RGB

Hexachrome FFFF00 000000 F03C42 2F3631 666666 999999 CCCCCC

The colors shown on this page and throughout these guidelines are not intended for color matching nor are they intended to match Pantone® color standards. For accurate Pantone® color standards, please see the current edition of the Pantone® Color Formula Guide. Pantone® is a registered trademark of Pantone Inc.

C 0 C 100 C 0 C 28 C 0 C 0 C 0M 0 M 78 M 92 M 8 M 0 M 0 M 0Y 100 Y 44 Y 76 Y 18 Y 0 Y 0 Y 0K 0 K 91 K 0 K 74 K 60 K 40 K 20

R 255 R 0 R 240 R 47 R 102 R 153 R 204G 255 G 0 G 60 G 54 G 102 G 153 G 204B 0 B 0 B 66 B 49 B 102 B 153 B 204

Kantar yellow Kantar black Kantar red Kantar dark grey Kantar mid grey Kantar light grey Super-light grey


Secondary color palette

Our secondary color palette provides additional colors which may be used in charts and graphs in PowerPoint and within Kantar Health branded literature.

Pantone PMS PMS PMS PMS PMS PMS

CMYK

RGB

Hexachrome 1C9D6D 21ABCC FEEBD7 D492C9 C42A7F EE7203

The colors shown on this page and throughout these guidelines are not intended for color matching nor are they intended to match Pantone® color standards. For accurate Pantone® color standards, please see the current edition of the Pantone® Color Formula Guide. Pantone® is a registered trademark of Pantone Inc.

C 89 C 88 C 3 C 15 C 22 C 0M 2 M 3 M 7 M 39 M 93 M 65Y 61 Y 6 Y 12 Y 2 Y 8 Y 100K 0 K 0 K 0 K 0 K 0 K 0

R 28 R 33 R 254 R 212 R 176 R 234G 157 G 171 G 235 G 146 G 29 G 98B 109 B 204 B 215 B 201 B 121 B 18

Kantar green Kantar blue Kantar pink Kantar lilac Kantar rubine Kantar orange


Typeface

Arial is our primary typeface.

Arial bold should be used for headlines, subheads, labels and graphics. The line spacing should be solid, i.e. the same the font size. The example shown on the right is 28pt font on 28pt line spacing. If you have character spacing control in your design application (e.g. Adobe Illustrator, InDesign or Photoshop) this should be set to -60em.

Arial regular should be used for smaller sizes such as body copy, photo captions and notes and should be left aligned, never centred, justified or right aligned. The preferred font size for body copy is 9pt on 14pt line spacing. If you have character spacing control in your design application (e.g. Adobe Illustrator, InDesign or Photoshop) this should be set to -10em.

Arial bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.!£$&?/

Arial regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890.!£$&?/

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.!£$&?/


Catalytic imagery

A range of imagery expressing the ‘catalyst’ brand essence is available to use for backgrounds and cover images.

The images can be cropped and rotated, but not squeezed or recolored.

The images feature dark areas suitable for setting the typeface on, when using Arial bold in white.

These images are available from [email protected]

Arial bold headline copy

can be set in white on images

Smaller sized Arial bold copy can also be used in this way as long as it falls on darker portions

of the image and remains legible


Catalytic imagery


Photographic imagery

A range of stock imagery expressing general concepts is available for use on presentations, case studies, white papers and other literature.

The images are categorized into main themes such as emerging markets (with imagery to support specific regions), oncology, patient health and lifestyle.

This page shows a sample of the images available.

These images are available from [email protected]


Screen and digital


PowerPoint template

Our Kantar Health branded PowerPoint templates must be used for all presentations. The template is available in Microsoft Office 2003, and is available in two versions: a presentation template for small screen use and print out, and a conference version for use in larger scale presentations.

There are set colors, type and chart styles within the template to be followed. This page shows cover and divider slides from the template.

The templates are available from [email protected]


PowerPoint template


Email signatures should be set as shown on this page. Do not alter any of the fonts.

Name and job title are compulsory.

The geography is optional.

The expertise line is also optional, but if included must be either your ‘top level area of expertise’ or ‘practice area’ with or without ‘granular area of expertise’.

For the address please use your full address, unless you work from home and don’t have admin at an office, in which case you should only display your city and country.

Only use your direct telephone numbers. Always start with ‘+country code’. Mobile and fax numbers are optional.

Do not include scanned signatures.

Do not alter the “Join the catalytic conversation” strapline

Please check the hyperlink for your e-mail address is not still set to John Doe (place your mouse cursor over the link and it will show you the hyperlink). If it is, you should delete that line when you set up the signature and then totally retype in your email.

Outlook 2010 instructions After you’ve copied the sample email signature included in the email attachment, go to File > Options > Signatures, then: - Delete your current signature - Paste the sample and modify it to your specifics.

Please note that the Twitter and LinkedIn icons will not display in this view. They are visible once you send a new email.

Email signature

Arial Bold 12pt / R47 G54 B49 / #2F3631Arial Bold 12pt / R153 G153 B153 / #999999

Arial Bold 9pt / R240 G60 B66 / #F03C42 and R153 G153 B153 / #999999

Arial 9pt / R153 G153 B153 / #999999

Arial Bold 9pt / R153 G153 B153 / #999999

John Doe Job title – GeographyExpertise

Kantar Health The catalyst for successful decision making in the life sciences industry

T: +0 000 000 0000 M: +0 000 000 0000 F: +0 000 000 [email protected]

Address line 1, Address line 2City, State, ZIP Country

www.kantarhealth.comwww.kantar.com/disclaimer.html

Join the catalytic conversation


Literature


Kantar Health covers have a set framework which creates a common look and feel across applications.

There are set positions and sizes for imagery, text and the logo. Each cover utilizes a catalytic image which occupies the lower 2/3 of the layout, overlaid with the Kantar Health logo and the strapline, which always appear aligned with the top of the image.

The document type is identified by a small label in the top right corner of the layout. Specific document types have specific catalytic cover images to create cohesion among similar literature.

The headline always aligns-right, up to two columns wide. Varying greys are used to split the headline up so that it may also contain additional information such as author names and published date. All of this headline copy is set in the same sized font, Arial bold 28pt on 26pt line spacing.

When printing literature the paper stock should be silk / satin rather than gloss / shiny.

Layout design principles

Title to go in here in Arial bold 28pt type on 26pt line

spacing, aligned right, in Kantar Dark Grey

www.kantarhealth.com



Label

2


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Title to go in here in Arial regular 8pt in Kantar Light Grey

Body copy in Arial regular 9pt on 14pt line spacing in Kantar Dark Grey, in three columns with 5mm gutters. Sub heads in Arial bold 13pt on 13pt line spacing in Kantar Dark Grey. Footer in Arial regular 8pt in Kantar Light Grey. URL in Arial bold 9pt in white.Graphics and images to occupy one, two or three column widths.

5mm border around the edge of the layout where no graphics, images or text may be placed

Title, Arial bold 28pt on 26pt line spacing in Kantar Dark Grey

Strapline and logo proportions following strapline guidelines

Logo, one column wide, aligned top-left with image

Label, in Arial bold 13pt in Kantar Mid Grey

Inside page layoutCover layout

URL, Arial bold 13pt white

1/3 depth white

2/3 depthimage


The white paper design follows the layout design principles explained in these guidelines.

The cover image to be used for white papers is called kantar_health_catalyst_03.jpg


An Adobe InDesign template is available from [email protected]

Title in Arial bold 28pt on 26pt line spacing in Kantar Dark Grey, author in Kantar Light Grey and date in Kantar Super Light Grey

Logo one column wide, with strapline applied using logo and strapline guidelines

5mm border all round, clear of all images, text and graphics

Body copy in Arial regular 9pt on 14pt line spacing in Kantar Dark Grey, set over three columns with 5mm gutters (column spacing)

Sub heads in Arial bold 13pt on 13pt line spacing in Kantar Dark Grey

Graphics and images to occupy one, two or three column widths

Case study headline in Arial bold 22pt on 22pt line spacing in Kantar Light Grey and Kantar Dark Grey

Info panel in Kantar Super Light Grey

Footer in Arial regular 8pt in Kantar Light Grey

White paper cover White paper text and graphics page White paper case study page

Title here in Arial bold 28pt on 26pt line spacing in Kantar Dark

Grey by Author in Arial bold 28pt on 26pt line spacing in Kantar Light Grey Month and year in

Arial bold 28pt



-making in the life sciences industry

White paper

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Forecasting in Practice: The Art and Science of Adjusting Preference Share | By Todd Johnson, Sr. Director of Forecasting, Kantar Health | September �011


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Case StudyCalibration of Share for an Acute Pain Drug Based on Database and Characteristics of the Study Design

Challenge Mod tatem nonsectet nonsed do od modit utat. Am veliquis autat loborem zzrit lortie velisit lorpero conse commy nostrud tie dipismolenis nim eu facil delit dolor sum zzriure feum dole-nibh ex esto od tem velessed ea cortisc ipsusti niamet vero dolorem etueros aut nos elisi.

Mod tatem nonsectet nonsed do od modit utat. Am veliquis autat loborem zzrit lortie velisit lorpero conse commy nostrud tie dipismolenis nim eu facil delit dolor sum zzriure feum dole-nibh ex esto od tem velessed ea cortisc ipsusti niamet vero dolorem etueros aut nos elisi.

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OutcomeKantar Health delivered both calibrated and un-calibrated data to the client—they want to know the raw figures as well as the adjusted. The stated preference share was estimated around 12% and the adjusted share was 5%, which was a reduction of 58%.

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Full recording available at:www.eyeforpharma.com/forecastingeu/au-dio-downloads-2011.php

Username: forecastingeu

Password: berlin1�1511

Forecasting in Practice: The Art and Science of Adjusting Preference Share | By Todd Johnson, Sr. Director of Forecasting, Kantar Health | September 2011

White papers


Case study design follows the layout design principles explained in these guidelines.

The cover image to be used for case studies is called kantar_health_catalyst_02.jpg



Case studies

Title in Arial bold 28pt on 26pt line spacing, aligned right in Kantar Dark Grey

Logo 1 column wide, with strapline applied using logo and strapline guidelines


Copy to be divided into four sections, sub headed ‘Challenge’, ‘Process’, ‘Outcome’ and ‘Catalytic moment’

Graphics and images to occupy one, two or three column widths

Body copy in Arial regular 9pt on 14pt line spacing in Kantar Dark Grey, set over three columns with 5mm gutters (column spacing)

Sub heads in Arial bold 13pt on 13pt line spacing in Kantar Dark Grey

Footer in Arial regular 8pt in Kantar Light Grey

Case study cover

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Title of the case study to go in here in Arial regular 8pt in Kantar Light Grey �


OutcomeOd modigniat, sim eummy nos alit alit nosto odion utem dit lore feui blaorem iril delis niam, quis nis autat. Ed esequis nonsed eugait lor augue tat niat.



Catalytic momentEm doluptatie modolobor iriureetuer aut pratet lore moloborem dipisl iniam, sum ing er sumsandit, sequat. Irit ex ex et augueraese vel erat alis nullam ing exer aut ametuer sequat, con velit veniam doloree tueraestrud ming enit praestie eugait aut praesequat at. Dui et velisse min vendre tionsecte consend iamet, quam, susto diam niscidunt nos alit il et luptatu msandre tat. Lestisi.


Title of the case study to go in here in Arial regular 8pt in Kantar Light Grey

Title to go in here in Arial bold 28pt type on 26pt line

spacing, aligned right, in Kantar Dark Grey




Case study


Data sheets

Data sheet design follows the layout design principles explained in these guidelines, but using a header image across the top of the cover layout instead of a large image on the lower part of the layout.

The header image to be used for white papers is called kantar_health_catalyst_01.jpg



Title in Arial bold 36pt on 34pt line spacing, aligned left in Kantar Dark Grey

Logo one column wide, with strapline applied using logo and strapline guidelines


Graphics on reverse. Notes set in Arial regular 9pt on 14pt line spacing, in white within Kantar Red rectangles. Details highlighted using 1pt rules in Kantar Red

No strapline on the reverse header

Data sheet cover Data sheet reverse




Why Kantar Health?

Kantar Health are experts in pharmaceu-tical and biotechnology consulting and market research, offering unique, proven solutions for marketing insights, brand marketing, business development and health economics / outcomes profession-als. We combine scientific and business expertise to ensure evidence-based and commercially focused solutions for both emerging and established markets and spanning the product life cycle.

Unsurpassed breadth of coverage

• Up to 190 indications*

• Over 1,000 sub-indications

• Up to 19 therapeutic areas

• Covers 13 geographies:

Brazil

China

France

Germany

India

Italy

Japan

Mexico

Russia

Spain

Turkey

United Kingdom

United States

*Indications vary by country.

Epi Database®:The most trusted industry resource16 of the top 20 Global Pharma Companies trust Epi Database® from Kantar Health!

Kantar Health’s Epi Database® is the gold standard of epidemiology data, providing reli-able, rigorous research and documentation in the G7 and key emerging countries.

In-depth analysis with projections to 2030

• All epidemiologies are thoroughly researched in scientific literature, including public and private data sources.

• Data are broken out by country, indication, and year as well as gender, race, and age if applicable.2

• Fully documented sources provide complete transparency.

• Epidemiologies are reviewed quarterly, with additional reviews completed more frequently on a situational basis.

Trusted for major product decisions

The first place to start for key management decisions:

• Quantifying market potential

• Prioritizing additional indications for in-line products

• Assessing licensing opportunities

• Drug discovery prioritization

• Understanding unmet needs of previously untapped markets

Custom epidemiology analysis

Indications not included in Epi Database® can be completed on a custom basis

• Epidemiological data for specific or unusual indications, populations, demographic factors or geographic considerations

• Data specific to target patient population as a subset of total prevalent disease populations

• Customized comorbidity and risk factor analysis

• Customized epidemiology data-mining

1 As defined in pharmexec.com’s article The Pharm Exec 50, May 2010.2 Gender, age, and race breakouts may vary by indication and country.

Contact:[email protected] for more information and a full list of available indications

At a glance


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Advertising


Print advertising

Print advertising design follows the layout design principles explained in these guidelines, but using a header image across the top of the cover layout instead of a large image on the lower part of the layout.

The header image to be used for white papers is called kantar_health_catalyst_01.jpg

Where sizes are specified these are for standard sized magazine full page ads (approx US Letter / A4 paper size). For other sizes please scale accordingly.



A catalytic momentWe saved a speciality healthcare solutions

company $80million in unwise spend

Driving distinctive decision-making that helps you prioritize product development, optimize portfolios, differentiate your brand and ensure

Find out how and get free resources at www.kantarhealth.com



5mm border around the edge of the layout where no graphics, images or text may be placed. This border may be larger to accommodate printing specifications stipulated by the publication

Body copy in Arial bold 10pt on 14pt line spacing in Kantar Dark Grey

Logo, 1 column wide

Column gutters 5mm wide

Strapline in Arial bold 17pt on 14pt line spacing or following the strapline guidelines

Cover layout

Sub head in Arial bold 19pt on 16pt line spacing in Kantar Dark Grey

2/3 depthimage

1/3 depthwhite

Headline in Arial bold 41pt on 35pt line spacing in Kantar Dark Grey with -60em character spacing and aligned right. Use Kantar Light Grey where needed, to break the headline into two parts

A catalytic momentWe saved a speciality healthcare solutions

company $80million in unwise spend

Driving distinctive decision-making that helps you prioritize product development, optimize portfolios, differentiate your brand and ensure

Find out how and get free resources at www.kantarhealth.com




Website banner ads

concept

Banner ads should make use of a catalytic image as a background. The logo should be placed at the top left corner. The font to be used is Arial bold.

Overall layout

Driving distinctivedecision making

by fusing clinical,medical and commercial

know-how and gold standard

proprietary dataFind out more & sign up

for free resources at www.kantarhealth.com



Driving distinctive decision making


These examples show a selection of common banner ad sizes, with each indicating the advised position and relative size for copy.

Website banner ads

layouts

Driving distinctive decision making

Driving distinctive

decisionmaking

Driving distinctivedecision making

Driving distinctive decision making 728 x 90 leaderboard

180 x 150 rectangle160 x 600 wide skyscraper

300 x 250 medium rectangle


Exhibition stand


Exhibition stand design will be largely influenced by the modular system you intend to use. The example shown here is a Three Bay Apollo stand which was produced by Clip Display (www.clipdisplay.com).

General principles to follow:

- Use one of the Kantar Catalytic images full bleed across the entire background area.

- Position the logo at head height or higher.

- Strapline size and position to follow the standard strapline design principles explained in these guidelines.

- Copy and strapline to be placed on black background areas, proportional in size to the standard black rectangle containing the logo.

- Copy should be set in Arial, using white and Kantar yellow, in a size that will provide legibility at distance, at a minimum of 72 point.

Design principles

Driving distinctive decision-making to prioritize product development, optimize portfolios, differentiate your brand and ensure product profitability after launch.





For further information, advice or to obtain copies of files please contact Monica Hart at Kantar Health

[email protected] Kantar Health The Kirkgate 19-31 Church Street Epsom Surrey KT17 4PF UK

Contact

Kantar_Health_brand_guidelines_Feb2012

Documents

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