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Transcript of Kansas City Southern
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Kansas City Southern
A Strategic Analysis
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Objectives1. History2. Performance Analysis3. General Environment4. Industry Environment5. Competitor Analysis6. Internal Environment7. SWOT Analysis8. Recommendations
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HistoryWho is Kansas City Southern?
-holding company
-domestic and international rail operations in North America
-Approximately 6,000 miles of main railways
-U.S Class I railroad
-Serve a 10-state region
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Kansas City Southern’s Beginnings•Founded in 1887 by Arthur E. Stilwell•Operation began in 1890•Stilwell’s vision- “provide a north-south railway route to the
Gulf of Mexico.”
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History Kansas City Southern de Mexico
•Shortest most direct rail passageway between Mexico City and Laredo TX•Serves Mexico’s principal industrial cities and 3 major seaports•Tampico, Veracruz, and Lazaro Cardenas
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Kansas City Southern Segments
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Performance AnalysisRevenue Growth
● Revenue in all segments grew, but small growth in energy
● 2014 total revenue - $2.57 billiono 9% increase from 2013
● Agriculture and Minerals grew compared to the 2013 year which was subjected to drought
● Automotive saw significant increase
● Intermodal is expecting to continue to grow exponentially till 2020
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Performance Analysis (Cont.)Operating expenses
increased 2%When carloads/unit increases, operating expenses must follow suite
Operating expenses increased 2% in 2014 FY
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Performance Analysis (Cont.)Foreign Exchange - Does it impact operating income?
When comparing 2014 operating income with F/X normally reported and F/X adjusted there appears to be only minimal differences
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Performance Analysis (Cont.)
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Performance Analysis (Cont.)Industry and Competitor Ratios
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Performance Analysis (Cont.)Price/Sales can suggest whether or not a company is undervalued or overvalued
Low Ratio, compared to industry, suggest undervaluationHigh Ratio, compared to industry, suggest overvaluation
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General Environment Analysis Sociocultural
● Environmental friendliness
● Charity
● Small Business
Economic
● Reduction in coal shipments
● High fuel costs
● Recession
Political/Legal
● Laws & Regulations
● EPA
-Wall Street Journal
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General Environment Analysis (Cont.) Technology● Redesigned track● “GenSet” locomotives
Demographics● Growing population
Global● Arbitrage● Passenger trains● JIT
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Industry Environment AnalysisRivalry among incumbents● Varies● Shared track = cost leadership● Regional operation = negligible rivalry
Bargaining power of suppliers● Fuel● Labor● Rolling Stock
Bargaining power of buyers● Limited options● Product segmentation
-Strategic Management
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Industry Environment Analysis (cont.)Threat of substitutes● Trucking industry
Threat of new entrants● Large amount of capital required● Most track area has been claimed● Mergers/Acquisitions
Strategic groups● BNSF & Union Pacific● Disputable
-Strategic Management
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Competitor Analysis~Union Pacific
~Founded~Routes~Employees
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Competitor Analysis (Cont.)~Burlington Northern-Santa Fe Railway (BNSF)
~Founders~Routes~Employees
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Internal Environment AnalysisValue Chain
~Primary Activities~Support Activities
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Strengths and OpportunitiesStrengths:● Its highly skilled employees● Cost advantages; KC southern is a cost leader which
allows it to offer better prices and entice prospective clients
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Strengths and OpportunitiesOpportunities:● The growth that the entire railroad transportation
industry is experiencing ● The growth of Mexico’s economy
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Weaknesses and ThreatsWeaknesses:● High staff turnover; replacing skilled workers can be
costly and set the company back● Weak research and development
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Weaknesses and ThreatsThreats:● Government regulations and union compliance● The rising price of fuel● Trucking is still preferred over railway transportation
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Recommendations● Continue operating in the Mexican market due to its
growth spurred by automobile manufacturers● Further exploit intermodal transportation,
specifically in the Mexican market and the Port of Lazaro Cardenas