Kandawgyi Palace HotelYangon

Business Plan of Kandawgyi Palace Hotel

for Trade Event

Date: 22.6.2012 (Fri)

www.kandawgyipalace-hotel.com

Presented by

Pho Thin MaungThaw Zin Linn Htun

Mission

• Brand awareness

• Expand the new market for US, Japan

and Korea

Objectives

• Increase the market share among the current International chains in Myanmar

• Set up and upgrade our service to International standard

Product/Service Selection

Before 2010 After 2010

Investor

Competitor

Investor

Competitor

Market/Target Selection

• US, Japan, Korea and GMS countries

• Tour agents

• Business men

Fair Selection

• EWEC corridor

• Participation fit with the theme of trade fair

• New target - Investors and visitors from US, Japan, Korea and China

• Industry catchment

East- West Economic Corridor International Commercial – Tourism Exhibition

Danang 2012

Activities Involved

• Registration

• Marketing plan

• Staff training

• Demo

• Shipping

• Prepare for business matching

• Booth plan

• Budgeting

Time Line

Sr. Description Time Duration Remark

    June July August  

    End Early Mid End Early Mid  

1Permission from State              

Tourism Board              

2Registration              

3Staff training              

4Promotional materails              

5Package              

6Shipping              

7Travel arrangement              

8Booth layout plan              

Cost Heads

• Participation fee (registration, insurance, other)

• Booth rental fee

• Airfare and accommodation

• Staff training cost

• Shipping cost

• Promotional materials

• Communication

Sources of Funds

• Marketing budget

• Investment budget

Marketing Plan

• Market analysis

• Marketing mix

• Market research

Market Analysis (SWOT)

• Strength Prime area Customer service

• Weakness Online payment system Room

• Opportunities Potential market in industry Economic development Brand awareness Market research and competitive intelligence

• Threat Competitors

Marketing Mix (4 P)

• Product/Service Cultural service Luxury & stylish Service development

• Promotion Brand awareness Public relations Behavior of sale personnel Media – Advertisement, Internet

• Price High end Payment Credit

• Place/Distribution New market penetration Tour agents

Market Research

• Market information

• Competitor analysis

• Qualitative research

• Quantitative research

Follow Ups

• Market research

• Trade missions

• Participate in potential trade fair

• Mail and contact to visitors

Expected Deliverables or Projections

• Office space and service apartment

• Domestic and International alliances

THANK YOU