Kamis
Transcript of Kamis
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The goal of the website?
• Enhance brand awareness• Improve communication• Improve customer service
• Possibility of selling spices online?
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Brand name – Inconsistent strategy?
The Logo suggests traditional Russian font
But ! Latin Letters
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Unclear wording or bad translationin the navigation
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Numerous broken links
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Usability the need to scroll down and click through to understand what the site is about
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Non clickable buttons do not facilitate engagement with the site
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User engagementNo option for comments after
recipesNo videosUnclear call to action, incomplete
wording, non clickable button
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Loading time
http://sitespeed.ru/
Too many files are being loadedImages are too bigToo many CSS and JS filesLoading time of the page 817 mc
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Meta dataRecipe page, home page, and
other pages have the same meta title
???
mm
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Optimization for keywordsno search volume for product menu which indicates that it has been created without prior keyword research
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Introduce brand and search friendly text in navigation
Example: “Kamis spices” instead of “Our products”
Example: “what to cook” (851143 searches) instead of “ideas for tonight’s dinner” (0 searches)
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Keyword research for “cinnamon” (as one of the products offered by the company)
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Content ideas based on keyword research
Cinnamon + spice (and synonyms)
Cinnamon + tail as foodCinnamon + tail as medicine
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ContentA lot of interesting content is not
well presentedInteresting cooking tips should be
on the home page as a way to capture the attention of the user
Creation of customer friendly blog based on search terms, comments and queries
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Technical issuesXml map – no, html map -yesJava script in navigation (which
makes it harder for Yandex to index the site)
Link profile is ok however many of the linking sites no longer exist
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Questions?