Kaizen corporate presentation

There is always a better way.

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Who we are

What we do

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Selected Case Studies

Our World in Pictures

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Our Philosophy

“It is not enough to do your best; you must know what to do, and then do your best”~ W. Edwards Deming, pioneer of ‘Kaizen’ ~

At Kaizen Research and Marketing weapply the principles of ‘Kaizen’ to not onlycontinuously improve ourselves but also inhelping our clients exceed customerexpectations by delivering the best.

We believe that in order to deliver the verybest it is essential to keep questioning , tokeep reinventing and to keep learning. AtKaizen we do just that. There is always abetter way to do every task and it is ourconstant endeavor to find it for everyproject and every client.

DoPlan

4* PDCA is an iterative four-step management method used in business for the control and continuous improvement of processes and products. It was made popular by Dr.W. Edwards Deming.

At Kaizen Research and Marketing weapply the principles of ‘Kaizen’ to not onlycontinuously improve ourselves but also inhelping our clients exceed customerexpectations by delivering the best.

We believe that in order to deliver the verybest it is essential to keep questioning , tokeep reinventing and to keep learning. AtKaizen we do just that. There is always abetter way to do every task and it is ourconstant endeavor to find it for everyproject and every client.

CheckAct

PDCA*

Our Team

Kamlesh Shukla, Founder and Managing DirectorKamlesh is one of the stalwarts of the Market Research and Promotion industry. In a career spanning 30 years, Kamlesh hasworked with some of the most prominent companies in the sector. Starting at IMRB, he steadily moved up the ranksworking with leading Market Research agencies – MODE, MARG and ACNielsen. His work involved managing multiplelarge pan-India projects and the teams executing them. His last Market Research assignment was as the National Head ofACNielsen’s field group, following which Kamlesh moved on to Market Men. He spent the next five years building andgrowing the company’s activation and promotion business. Kamlesh lives in Mumbai with his wife and three daughters.

Sunita C Bhagatjee, Executive DirectorSunita brings over 18 years of experience in sales and marketing with her. At Kaizen she is responsible for managing anddeveloping the activation and promotions business. Before coming to Kaizen, she has held senior management positions atleading companies such as BPL where she was responsible for new channel development and marketing, Essel Group whereshe managed the first ever press and television campaign for Dish TV and Gitanjali Gems, where she was responsible formanaging promotions, marketing communication and major alliances. Sunita completed her B.Sc. from Mumbai Universityand MBA (Marketing) from SIMSREE. She lives in Mumbai with her family.

Shayam Karmakar, Executive DirectorShyam is responsible for providing thought leadership to Kaizen’s Market Research business. He has over 30 years ofexperience in the industry where he has worked across a wide variety of assignments. More significantly, he has contributedto the FMCG sector, Environment, Rural Health and Social Development Programs, Pharmaceutical, Industrial andEconomic Research. Over this period, Shyam has held senior positions with MarketRx, ACNielsen, Fortis, a leading PSU andas a consultant to IGIDR (Indira Gandhi Institute of Development Research) and a Media Research company. He completedhis Masters from Indian Statistical Institute, specializing in Market Research and Sampling. He lives in Kolkata with hisfamily.

5

Kamlesh Shukla, Founder and Managing DirectorKamlesh is one of the stalwarts of the Market Research and Promotion industry. In a career spanning 30 years, Kamlesh hasworked with some of the most prominent companies in the sector. Starting at IMRB, he steadily moved up the ranksworking with leading Market Research agencies – MODE, MARG and ACNielsen. His work involved managing multiplelarge pan-India projects and the teams executing them. His last Market Research assignment was as the National Head ofACNielsen’s field group, following which Kamlesh moved on to Market Men. He spent the next five years building andgrowing the company’s activation and promotion business. Kamlesh lives in Mumbai with his wife and three daughters.

Sunita C Bhagatjee, Executive DirectorSunita brings over 18 years of experience in sales and marketing with her. At Kaizen she is responsible for managing anddeveloping the activation and promotions business. Before coming to Kaizen, she has held senior management positions atleading companies such as BPL where she was responsible for new channel development and marketing, Essel Group whereshe managed the first ever press and television campaign for Dish TV and Gitanjali Gems, where she was responsible formanaging promotions, marketing communication and major alliances. Sunita completed her B.Sc. from Mumbai Universityand MBA (Marketing) from SIMSREE. She lives in Mumbai with her family.

Shayam Karmakar, Executive DirectorShyam is responsible for providing thought leadership to Kaizen’s Market Research business. He has over 30 years ofexperience in the industry where he has worked across a wide variety of assignments. More significantly, he has contributedto the FMCG sector, Environment, Rural Health and Social Development Programs, Pharmaceutical, Industrial andEconomic Research. Over this period, Shyam has held senior positions with MarketRx, ACNielsen, Fortis, a leading PSU andas a consultant to IGIDR (Indira Gandhi Institute of Development Research) and a Media Research company. He completedhis Masters from Indian Statistical Institute, specializing in Market Research and Sampling. He lives in Kolkata with hisfamily.

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Our Solution

DefineObjectives

Listen and Learn Create SolutionsEngage

Consumers

• Test/Launch a newconcept/product.

• Improve brandperception andawareness.

• Createdifferentiation.

• Generate trial anddrive sales.

• Drive customerloyalty.

• Understandconsumer needs,expectations andaspirations.

• Get real-timefeedback on yourconcepts/products.

• Determine mostattractive consumersegments andmarketing channels.

Single point ownership of both phases ensures no knowledge loss

A learning based approach ensures more effective customer engagement, meeting business objectives

• Createdifferentiatedproducts andsolutions based onneed-gap.

• Improve existingproducts based onconsumer feedback.

• Create innovativemarketing strategiesto drive trial andconversion.

• Leverage researchlearning duringfollow-upmarketing andpromotion.

• Fine tune executionin real-time usingKaizen’s integratedresearch-marketingapproach.

• Benefit from highlyeffective execution.

7Client Kaizen

• Test/Launch a newconcept/product.

• Improve brandperception andawareness.

• Createdifferentiation.

• Generate trial anddrive sales.

• Drive customerloyalty.

• Understandconsumer needs,expectations andaspirations.

• Get real-timefeedback on yourconcepts/products.

• Determine mostattractive consumersegments andmarketing channels.

• Createdifferentiatedproducts andsolutions based onneed-gap.

• Improve existingproducts based onconsumer feedback.

• Create innovativemarketing strategiesto drive trial andconversion.

• Leverage researchlearning duringfollow-upmarketing andpromotion.

• Fine tune executionin real-time usingKaizen’s integratedresearch-marketingapproach.

• Benefit from highlyeffective execution.

Some of our Clients

8

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Our Services

• Qualitative Ethnography Focus Groups In-depth Interviews Observation Studies Diary/Journal Studies

• Quantitative Concept Tests, Pre-PostStudies

Awareness andPerception Studies

Usage & Attitude Studies Satisfaction Studies Mystery Audit andOpinion Polls

• Promotions Door-to-door and in-store demo’s

Kiosks and Road Shows In-home/kitty parties

• Merchandising In-Store, Mall/Multiplexand Shopping Arcade

Pubs and Bars Cigarette shops/streetkiosks and hawkers

Outdoor Branding• Digital Marketing Build and manage onlinepresence/campaigns

• Sampling Door-to-door programs Kiosks and Road Shows Haats and Bazaars In-Store, Mall/Multiplexand Shopping Arcade

Exhibitions• Sales Door-to-door sales Mobile marketing andWoM programs

Tele-calling based salescampaigns

School and RWA events In-store/Modern Trade

Market Research* Brand Building Direct Marketing

10* Our sister company ‘Fieldnet’ offers a variety of Market Research support services and back-end services. Please ask for the corporate presentation to know more aboutFieldnet’s service portfolio.

• Qualitative Ethnography Focus Groups In-depth Interviews Observation Studies Diary/Journal Studies

• Quantitative Concept Tests, Pre-PostStudies

Awareness andPerception Studies

Usage & Attitude Studies Satisfaction Studies Mystery Audit andOpinion Polls

• Promotions Door-to-door and in-store demo’s

Kiosks and Road Shows In-home/kitty parties

• Merchandising In-Store, Mall/Multiplexand Shopping Arcade

Pubs and Bars Cigarette shops/streetkiosks and hawkers

Outdoor Branding• Digital Marketing Build and manage onlinepresence/campaigns

• Sampling Door-to-door programs Kiosks and Road Shows Haats and Bazaars In-Store, Mall/Multiplexand Shopping Arcade

Exhibitions• Sales Door-to-door sales Mobile marketing andWoM programs

Tele-calling based salescampaigns

School and RWA events In-store/Modern Trade

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Our Differentiators

1. Unique combination of Market Research, Promotion and Activation experience:Kaizen learns along with you during the research phase and then is able toleverage that learning when executing subsequent marketing activities.

2. Execution model based on real-time effectiveness tracking and ongoing learning:Kaizen builds research elements into the entire execution process, measuringeffectiveness at each stage. This regular tracking helps in keeping the executionprograms relevant and in delivering maximum RoI.

3. Focused yet flexible: Kaizen focuses specifically on your needs that are directedtowards improving consumer engagement. We ensure that we understandconsumer needs in the research phase, so that subsequent execution can beplanned accordingly. We are also mindful of the fact that despite the bestplanning, all successful promotion and marketing campaigns depend on the abilityto improvise on the fly when required.

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1. Unique combination of Market Research, Promotion and Activation experience:Kaizen learns along with you during the research phase and then is able toleverage that learning when executing subsequent marketing activities.

2. Execution model based on real-time effectiveness tracking and ongoing learning:Kaizen builds research elements into the entire execution process, measuringeffectiveness at each stage. This regular tracking helps in keeping the executionprograms relevant and in delivering maximum RoI.

3. Focused yet flexible: Kaizen focuses specifically on your needs that are directedtowards improving consumer engagement. We ensure that we understandconsumer needs in the research phase, so that subsequent execution can beplanned accordingly. We are also mindful of the fact that despite the bestplanning, all successful promotion and marketing campaigns depend on the abilityto improvise on the fly when required.

Uncompromising Focus on Quality

1. Stringent team recruitment process: Strong emphasis is placed on selection of manpowerfor all our projects. All prospective candidates go through multiple interview rounds andskill assessments that test their attitude, commitment and abilities.

2. Robust training: Depending on the scope and size of a project the execution team is eithertrained by the key management staff or a ‘train-the-trainer’ approach is employed wherethe supervisory staff is trained and they in-turn coach their respective teams.

3. Real-time monitoring: We recommend a 1 to 6 supervisor to staff ratio for all our projects.This enables the supervisors to accompany team members, conduct spot checks and back-checks on a daily basis.

4. Independent auditors: An independent team of auditors provides a second layer of qualitycontrol. 10% of all field contacts are verified physically or via phone.

5. Performance based remuneration: Our staff incentives are typically 20% of basic salary andare not only designed to reward target achievement but also quality work. We also useincentives as a tool to control misrepresentation and fraudulent reporting.

6. Customized execution: We plan every project keeping in mind even the smallest details.Parameters such as timing of execution, demographic of the field staff, geographic location,target respondent/consumer profile, nature of the client’s business etc. are all carefullyassessed during the project set-up phase.

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1. Stringent team recruitment process: Strong emphasis is placed on selection of manpowerfor all our projects. All prospective candidates go through multiple interview rounds andskill assessments that test their attitude, commitment and abilities.

2. Robust training: Depending on the scope and size of a project the execution team is eithertrained by the key management staff or a ‘train-the-trainer’ approach is employed wherethe supervisory staff is trained and they in-turn coach their respective teams.

3. Real-time monitoring: We recommend a 1 to 6 supervisor to staff ratio for all our projects.This enables the supervisors to accompany team members, conduct spot checks and back-checks on a daily basis.

4. Independent auditors: An independent team of auditors provides a second layer of qualitycontrol. 10% of all field contacts are verified physically or via phone.

5. Performance based remuneration: Our staff incentives are typically 20% of basic salary andare not only designed to reward target achievement but also quality work. We also useincentives as a tool to control misrepresentation and fraudulent reporting.

6. Customized execution: We plan every project keeping in mind even the smallest details.Parameters such as timing of execution, demographic of the field staff, geographic location,target respondent/consumer profile, nature of the client’s business etc. are all carefullyassessed during the project set-up phase.

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Our Offices

Delhi

Kanpur Lucknow

Kaizen Research-MarketingL- 355, Ground FloorThe Dreams MallNear Bhandup StationStation RoadBhandup (West)Mumbai-400078

15Head Office Zonal Head Offices Field Offices

Mumbai

Ahmedabad

Pune

NagpurIndore Kolkata

Hyderabad

ChennaiBangalore

Cochin

Kaizen Research-MarketingL- 355, Ground FloorThe Dreams MallNear Bhandup StationStation RoadBhandup (West)Mumbai-400078

022-2512 4615

[email protected]

Under construction

Call Kamlesh @ +91-98927-87127

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FMCG / Marketing Model Testing (1/3)

• The client had come up with a new marketing concept with thegoal to improve the quality of life of the hand-wash/semi-autowashing machine users by providing them an affordable washingsystem viz. a fully automatic washing machine with a highperformance detergent. The ultimate goal was to improve marketshare and penetration of their detergent brand on the back of thismarketing tactic. The key objective of the project was to validatesome key elements of the marketing concept. These included:• Effectiveness of the door-to-door marketing model for drivingtrial/purchase.

• Potential for scalability of the concept to a national, pan-Indiaactivity.

• Successful integration of existing promotional activities with thenew concept.

• Role of microfinance in driving trial and purchase.• Impact of ‘relationship marketing’ among purchasers to drivelong-term loyalty.

Background and Objectives

In-store pitching andsales

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• The client had come up with a new marketing concept with thegoal to improve the quality of life of the hand-wash/semi-autowashing machine users by providing them an affordable washingsystem viz. a fully automatic washing machine with a highperformance detergent. The ultimate goal was to improve marketshare and penetration of their detergent brand on the back of thismarketing tactic. The key objective of the project was to validatesome key elements of the marketing concept. These included:• Effectiveness of the door-to-door marketing model for drivingtrial/purchase.

• Potential for scalability of the concept to a national, pan-Indiaactivity.

• Successful integration of existing promotional activities with thenew concept.

• Role of microfinance in driving trial and purchase.• Impact of ‘relationship marketing’ among purchasers to drivelong-term loyalty.

In-store pitching andsales

Live in-store demo


• Based on the client’s strategic needs and specific product andconcept features, SEC B/C were targeted for promotion andresearch in Northern India over a 3 month period.

• In the first month, door-to-door teams delivered over 4,000pitches aided by printed material and pictorial demo’s. Along withthe door-to-door campaign, promoters were also stationed atappliance stores where they delivered pitches to walk-in consumerswith the aid of a live demo. They were also tasked with engagingthe consumers who came as a result of the door-to-door activityand with closing the final sale.

• In the second month, along with the appliance store activity, apromotional activity resembling the client’s typical ‘kirana store’promotions was organized and was linked back to the newmarketing concept. The promotion was aimed at educatingconsumers about the new concept on their purchase of the client'sdetergent from the kirana shop.

• The third month involved passive observation, where allpromotional aids were removed and sales were tracked.

Execution

18

• Based on the client’s strategic needs and specific product andconcept features, SEC B/C were targeted for promotion andresearch in Northern India over a 3 month period.

• In the first month, door-to-door teams delivered over 4,000pitches aided by printed material and pictorial demo’s. Along withthe door-to-door campaign, promoters were also stationed atappliance stores where they delivered pitches to walk-in consumerswith the aid of a live demo. They were also tasked with engagingthe consumers who came as a result of the door-to-door activityand with closing the final sale.

• In the second month, along with the appliance store activity, apromotional activity resembling the client’s typical ‘kirana store’promotions was organized and was linked back to the newmarketing concept. The promotion was aimed at educatingconsumers about the new concept on their purchase of the client'sdetergent from the kirana shop.

• The third month involved passive observation, where allpromotional aids were removed and sales were tracked.

Door-to-door marketing


• The results helped the client understand:• Trial – Are there sufficient trial levels to make the concept

financially viable?• Integration with existing promotions – Does integration with

existing promotional programs drive incremental trial andpositive ROI?

• Microfinance – Does finance drive incremental consumers topurchase the machine?

• Source of volume – Is there cannibalization and/orconversion from hand wash in all channels?

• Operational cost – Can the program be executed in a costefficient manner that is easy to execute and are all marketingelements are scalable.

• Pitch – Is the pitch promoters are delivering, effective?• Reconfirm conversion – Do consumers really convert to the

client’s detergent after the initial ‘free’ supply that they getwith their washing machine purchase is over?

Results

Door-to-door team in-field briefing

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• The results helped the client understand:• Trial – Are there sufficient trial levels to make the concept

financially viable?• Integration with existing promotions – Does integration with

existing promotional programs drive incremental trial andpositive ROI?

• Microfinance – Does finance drive incremental consumers topurchase the machine?

• Source of volume – Is there cannibalization and/orconversion from hand wash in all channels?

• Operational cost – Can the program be executed in a costefficient manner that is easy to execute and are all marketingelements are scalable.

• Pitch – Is the pitch promoters are delivering, effective?• Reconfirm conversion – Do consumers really convert to the

client’s detergent after the initial ‘free’ supply that they getwith their washing machine purchase is over?

Door-to-door team in-field briefing

Client observed in-homepitching

FMCG / New Product Testing (1/3)

• The client had come up with a new concept in the hair-caresegment and wanted to test acceptability and overall consumerreactions towards their new product. They wanted the project tobe executed as a promotion, where the consumers are educatedabout the product and then it is offered to them for sale. The ideawas to understand barriers to trial and repurchase along withgeneral reactions towards the product overall. Beside this overallobjective, the client wanted to project to be able to help with:• Identifying the strongest benefit and overall consumer

proposition or ‘hook’ to drive product trial among the targetsegment.

• Developing a deeper understanding of the kind of consumerswho are most interested and if HH penetration for the client’sbrand can be improved with this new product.

• Understanding consumer habits and re-purchase process.



20

• The client had come up with a new concept in the hair-caresegment and wanted to test acceptability and overall consumerreactions towards their new product. They wanted the project tobe executed as a promotion, where the consumers are educatedabout the product and then it is offered to them for sale. The ideawas to understand barriers to trial and repurchase along withgeneral reactions towards the product overall. Beside this overallobjective, the client wanted to project to be able to help with:• Identifying the strongest benefit and overall consumer

proposition or ‘hook’ to drive product trial among the targetsegment.

• Developing a deeper understanding of the kind of consumerswho are most interested and if HH penetration for the client’sbrand can be improved with this new product.

• Understanding consumer habits and re-purchase process.


Outdoor trial and sales kiosk


• Based on the client’s strategic needs and specific product features,SEC A/B were targeted for promotion and research in Northern &Central India.

• A promotion based research approach was used. A majority of thedata collected was qualitative and observational.

• Home parties were organized and retail kiosks were set-up whereconsumers were introduced to the product by promoters using averbal pitch, TV and live demo’s. The kiosks were operational fora period of 2 weeks and consumers were allowed to purchase theproduct from the kiosks itself.

• Two weeks of kiosk promotion and sales were followed by a 6week door-to-door campaign where consumers were allowed torepurchase the product.

• 120 follow-up interviews were also conducted with all types ofconsumers (rejecters, trialists, repurchases) to gather feedback

• These were followed by 12 in-depth interviews and 10 focusgroups with distinct consumer segments (satisfied/dissatisfied) todevelop a deeper understanding of product benefits etc.

Execution

Home party

21

• Based on the client’s strategic needs and specific product features,SEC A/B were targeted for promotion and research in Northern &Central India.

• A promotion based research approach was used. A majority of thedata collected was qualitative and observational.

• Home parties were organized and retail kiosks were set-up whereconsumers were introduced to the product by promoters using averbal pitch, TV and live demo’s. The kiosks were operational fora period of 2 weeks and consumers were allowed to purchase theproduct from the kiosks itself.

• Two weeks of kiosk promotion and sales were followed by a 6week door-to-door campaign where consumers were allowed torepurchase the product.

• 120 follow-up interviews were also conducted with all types ofconsumers (rejecters, trialists, repurchases) to gather feedback

• These were followed by 12 in-depth interviews and 10 focusgroups with distinct consumer segments (satisfied/dissatisfied) todevelop a deeper understanding of product benefits etc.

Home party

Home party with demo


• The results helped the client:• Create a clear and compelling message that will encourage

product trial among the target consumer segments.• Develop a strategy for positioning and marketing to groups

where their existing products/brands have a low penetrationrate.

• Identify areas of strength and weakness as well as repurchasedrivers for the new product.

Results

Home focus group

22

• The results helped the client:• Create a clear and compelling message that will encourage

product trial among the target consumer segments.• Develop a strategy for positioning and marketing to groups

where their existing products/brands have a low penetrationrate.

• Identify areas of strength and weakness as well as repurchasedrivers for the new product. Home focus group

Home focus group with demoIn-depth (home) interviewIn-depth (home) interview

Healthcare / New Product Launch & Sales (1/3)

• The client had come up with a new range of health enhancementproducts and wanted to create awareness about their brand as wellas launch the products and drive maximum trial/sales.

• They wanted the activation to be executed in a way that wouldnot only achieve the above objectives but also help build theimage of their new brand along pre-defined characteristics. Theclient did not want to pursue the traditional retail channel forinitial launch and sales of the products. The products were to bemade available only through doctor clinics and on prescription.Therefore it was essential to design an activation program thatwould:• Create a strong health oriented identity for the brand, distinct

from other commonly available OTC health supplements.• Position the products close to prescription drugs endorsed by

physicians, thereby lending credibility to the brand.• A secondary objective of the activity was to collect information on

consumer reactions to be used to refine product parameters(packaging etc.) and fine-tune marketing messaging.


Product display

23

• The client had come up with a new range of health enhancementproducts and wanted to create awareness about their brand as wellas launch the products and drive maximum trial/sales.

• They wanted the activation to be executed in a way that wouldnot only achieve the above objectives but also help build theimage of their new brand along pre-defined characteristics. Theclient did not want to pursue the traditional retail channel forinitial launch and sales of the products. The products were to bemade available only through doctor clinics and on prescription.Therefore it was essential to design an activation program thatwould:• Create a strong health oriented identity for the brand, distinct

from other commonly available OTC health supplements.• Position the products close to prescription drugs endorsed by

physicians, thereby lending credibility to the brand.• A secondary objective of the activity was to collect information on

consumer reactions to be used to refine product parameters(packaging etc.) and fine-tune marketing messaging.

Product display

Introduction to the products


• The client initially wanted to pilot the execution model at housingsocieties in Mumbai. 200 housing societies were selected aftercareful consideration to their location and resident profile.

• Keeping the desired health-oriented positioning of the product linein mind, a customized activation plan was devised. The executionwas centered around the theme of ‘community health’.

• The team personally met RWA representatives of each society andintroduced them to the products as well as the ‘one day’ eventplanned for their society. Letters of invitation issued by the RWAwere circulated to all households in the society.

• The activation itself revolved around a free health check-up campwhere trained doctors and nurses conducted evaluation includingBMI (Body Mass Index), blood pressure, blood sugar, orthopedic,ENT and dermatology.

• The event also included a presentation about the entire productrange, sampling and an opportunity to buy the products. Real timeconsumer feedback was collected by the Kaizen research team.

Execution

Audience at the venue

24

• The client initially wanted to pilot the execution model at housingsocieties in Mumbai. 200 housing societies were selected aftercareful consideration to their location and resident profile.

• Keeping the desired health-oriented positioning of the product linein mind, a customized activation plan was devised. The executionwas centered around the theme of ‘community health’.

• The team personally met RWA representatives of each society andintroduced them to the products as well as the ‘one day’ eventplanned for their society. Letters of invitation issued by the RWAwere circulated to all households in the society.

• The activation itself revolved around a free health check-up campwhere trained doctors and nurses conducted evaluation includingBMI (Body Mass Index), blood pressure, blood sugar, orthopedic,ENT and dermatology.

• The event also included a presentation about the entire productrange, sampling and an opportunity to buy the products. Real timeconsumer feedback was collected by the Kaizen research team.

Audience at the venue

Health check-up camp


• The program was a resounding success with good turnout at everysociety. An estimated 1.2 lakh consumers were exposed to theprogram. Overall, more than 6,000 paid trails were generated.

• Real time consumer feedback collected, helped the client inrefining their packaging and pricing strategy. It also validated theprogram’s success in meeting the client’s brand building objectives.

• Based on the success of the activation model, the client has askedKaizen to draw up plans for a pan-India activation program.

Results

Real-time consumerfeedback

25

• The program was a resounding success with good turnout at everysociety. An estimated 1.2 lakh consumers were exposed to theprogram. Overall, more than 6,000 paid trails were generated.

• Real time consumer feedback collected, helped the client inrefining their packaging and pricing strategy. It also validated theprogram’s success in meeting the client’s brand building objectives.

• Based on the success of the activation model, the client has askedKaizen to draw up plans for a pan-India activation program.

Real-time consumerfeedback

Product samplingQueue for health check-up Games for children at thevenue

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Indoor Branding & Merchandising

27

Outdoor Branding & Merchandising

28

Vehicle Branding

29

Activation

30

Sampling

31

Kiosk Promotion & Sales

32

Door-to-door Marketing & Sales

33

In-store Promotion & Sales

34

Road Shows

35

Market Research

In-depth interview including live hair wash Rural focus groups

36

In-depth interview including live hair wash Rural focus groups

Urban focus groupsDoor-to-door interviews

Thank YouThank You

Kaizen corporate presentation

Documents

Transcript of Kaizen corporate presentation