Kaizar Campwala: Distribution in service of brand loyalty
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Or what the success of AJ+ can teach us about being humble and succeeding in distribution A Tale of Two Startups
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Transcript of Kaizar Campwala: Distribution in service of brand loyalty
Or what the success of AJ+ can teach us about being humble and succeeding in distribution
A Tale of Two Startups
Brain
Idea
The “standard” model
Product
MarketFit
$$$
Intermission
Audience
Scale
Open Future
The “AJ+” model
Product
MarketFit
Authentic
Experimental
Fast
The Challenges and Opportunities for AJ+
• User data is limited Owned platform (e.g.,web/app)
VoD?
Audio• Little audience retention / brand loyalty
• Over-dependence on platforms
Thank you(And please come talk to me. I’m hiring)
