Victoria’s Secret’s boutique in

Estonia

Kaire Leiten

Women’s Business Leadership Part II

Professor Frey

07/21/2010

Introduction

• Internationally known quality brand –VS (Victoria’s Secret)

• People, women and men, are getting more into buying lingerie.

• Number of tourist visiting Estonia is increasing – attractions, sightseeing, SHOPPING.

Business idea

• Opening a Victoria’s Secrets boutique in Estonia, in the heart of capitals Old Town.

• Offering Victoria’s Secrets lingerie, swimwear, sleepwear and Pink by Victoria’s Secret collection.

Target customer

• Women mainly between 16-35+ years

• Close to average or over average income.

• People who prefer comfortableness

Financials

• One time Start-up expenses

• Custom taxes

Operations

• Board of advisers

• Strategic Alliances and Partnership

• Operations Friendly professional customer service Size measuring to ensure the best service Promoting the boutique in FB: promotianal

games

Exit Strategy and Milestones

• Maintain the same level of customer service, trust and quality as VS has in USA

• Expand to other cities in Estonia

• Open an online store inside Estonia and

Mentor Project Highlights

• Positive energy

• Make your dreams come tru no matter what!

• Work hard and enjoy your life to the fullest!

Thank you for your

attention!