Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal...
Transcript of Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal...
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Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
@kaelhuerta
www.toptal.comHire the top 3% of freelance talent
Kael HuertaData Scientist
Who goes there?Profiling audience street by street with Telco data
![Page 2: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/2.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Today’s plan
● Introduction● Dataset● Models● Final data product
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Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The problem
● Telcos do not know their customers
![Page 4: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/4.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
![Page 5: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/5.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
![Page 6: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/6.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
![Page 7: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/7.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
![Page 8: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/8.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The modelsInterestProfiling
ScoringSegmentation
GenderPrediction
AgePrediction
![Page 9: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/9.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling
![Page 10: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/10.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest ProfilingOpen Catalog of Web Domains
![Page 11: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/11.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling
![Page 12: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/12.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling
![Page 13: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/13.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling Life tip:Research for what is done already
![Page 14: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/14.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Scoring Segmentation
![Page 15: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/15.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Fuzzy C-Means from e1071
Scoring Segmentation
![Page 16: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/16.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Fuzzy C-Means from e1071
Scoring Segmentation Life tip:Often, a good-enough model is enough
![Page 17: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/17.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Gender Prediction
![Page 18: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/18.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Gender PredictionLogistic Lasso Regression from
glmnet
![Page 19: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/19.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Gender Prediction
![Page 20: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/20.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Gender Prediction
Tech tip:data.table
![Page 21: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/21.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Gender Prediction
Tech tip:data.table
set.index(dt, cols, …)
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Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Age Prediction
![Page 23: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/23.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Age PredictionFactor Analysis from FactoMineR
![Page 24: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/24.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Age PredictionFactor Analysis from FactoMineR
Life tip:Share relatable examples
![Page 25: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/25.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
![Page 26: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/26.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
![Page 27: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/27.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
![Page 28: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/28.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
![Page 29: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/29.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Package osmar
Final Data Product
![Page 30: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/30.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Package sp
Final Data Product
![Page 31: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/31.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Package leaflet
Final Data Product
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Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 33: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/33.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 34: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/34.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 35: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/35.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 36: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/36.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 37: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/37.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
![Page 38: Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal Confidential Fuzzy C-Means from e1071 Scoring Segmentation Life tip: Often, a good-enough](https://reader033.fdocuments.in/reader033/viewer/2022050214/5f604ef8f16ef041b33d4520/html5/thumbnails/38.jpg)
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
@kaelhuerta
www.toptal.comHire the top 3% of freelance talent
Kael HuertaData Scientist
Reach out!