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Transcript of Kadakia Final
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A
SUMMER INTERNSHIP
&
MINI PROJECT REPORT
ON
Preference of Investors towards E-Broking in Various SBHs in Surat
AT
ANANDRATHI SECURITIES LTD.
SUBMITTED BY: PAYAL S. DESAI
GTU ENROLLEMENT NO.: 097710592018
SUBMITTED TO: SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT ANDCOMPUTER STUDIES (MBA PROGRAMME)
AFFILIATED TO: GUJARAT TECHNOLOGICAL UNIVERSITY, ABAD
GUIDED BY: MR. VIKAS PANDYAIN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE
OFMASTER OF BUSINESS ADMINISTRATION
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BATCH: 2009-2011
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DECLARATION
I Payal Desai, a student of MBA, at Shri M.H.Kadakia College, hereby
declare that the summer project Preference of Investors towards E-Broking
in Various SBHs in Suratwork presented in this report is my own work and
have been carried out under the supervision of Mr. Vikas Pandya lecturer at Shri
M.H.Kadakia Institute of Management & Computer studies.
I further declare that the personal data & information received from any
respondent during survey has not been shared with any one and is used for
academic purpose only.
DATE: SIGNATURE
DESAI PAYAL S.
PLACE: MBA
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ACKNOWLEDGEMENT
I am grateful that I have got an opportunity to work as a trainee in
AnandRathi securities Ltd, Surat.
It gives me immense pleasure to present my deep sense of gratitude to
my project guide Mr.Vikas Pandya who has provided me great help and
continuous encouragement and proper guidance throughout my project.
I should like to present my high indebtness to Mr. Vikas Mishra (Branch
manager), Mr.Tejas Panchal (Employee), and all others employees in company
who has provided me this great opportunity to work in this organization and
discover what we have gained in 1 year of MBA course and helped me to make
out where I stand in this competence era.
I like to thank Mr. Vikas Mishra (Branch Manager) without whose
recommendation the visit to ANANDRATHI would not have been possible.
I am grateful to our Dr.Anil Saraogi (Director of MBA Department) all other
faculty members for their constant encouragement in successfully completing the
project work.
DESAI PAYAL S.
MBA
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EXECUTIVE SUMMARY
The objective of the study was to find out the Preference of investors
towards e-broking in various SBHs. The need for this study is to know the future
potential customer and can make a strategy for the capture the market.
This project carries out two parts. One part is general information about
company and industry. Second part is related to mini project.
The general information includes company profile and industry profile. It
also involves company milestones, Vision statement and other details about
ANANDRATHI. April 2000, the market was bullish and a large number of players
ventured into on-line trading. As many as 79 members took permission for
Internet trading.
Anandrathi securities provides following services:
Equity Broking
Derivative
IPO
Depository services of CDSL
Research
Insurance Broking Mutual fund Distribution
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The second int roductory par t o f t he s tudy i s focused on
theoret ical f ramework of study topic Preference of Investors towards
E-Broking in Various SBHs in Surat. I t involves theory about what is E-
broking, emergence of e-broking in India, etc.
In this project first, I make questionnaire and collect primary data by using
Personal Interview or field survey method. Here sample size is taken 100
because of time constrain. After collecting data, analyze and interpret them by
using charts.
Samples were col lected from dif ferent walks of the l i fe, which
inc ludes p ro fess iona l, government people, bus iness people,
employee, hose wives, farmers, e tc . The study ends with major
f indings and conclusion and recommendations.
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INDEX
Ch. No. TOPIC Page No.
1 COMPANY PROFILE
2 INDUSTRY PROFILE
3 INTRODUCTION OF COMPANY
4 LITERATURE REVIEW
5 RESEARCH METHODOLOGY
Research Objective
Benefit of Study
Research Design
Research Environment
Data Collection6 DATA ANALYSIS
7 FINDINGS & CONCLUSION
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9 RECCOMENDATIONS
10 BIBLIOGRAPHY
11 ANNEXURE
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AnandRathi (AR) is a leading full service securities firm providing the
entire gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi,
today has a pan India presence as well as an international presence through
offices in Dubai and Bangkok.
AR provides a breadth of financial and advisory services including wealth
management, investment banking, corporate advisory, brokerage & distribution
of equities, commodities, mutual funds and insurance - all of which are supported
by powerful research teams.
The firm's philosophy is entirely client centric, with a clear focus on
providing long term value addition to clients, while maintaining the highest
standards of excellence, ethics and professionalism. The entire firm activities are
divided across distinct client groups: Individuals, Private Clients, Corporate and
Institutions.
MILESTONES
1994:
Started activities in consulting and Institutional equity sales with staff of 15.
1995:
Set up a research desk and empanelled with major institutional
Investors
1997:
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Introduced investment banking businesses
Retail brokerage services launched
1999:
Lead managed first IPO and executed first M & A deal
2001:
Initiated Wealth Management Services
2002:
Retail business expansion recommences with ownership
Model
2003:
Wealth Management assets cross Rs1500 cores
Retail Branch network exceeds 50
Insurance broking launched
launch of Wealth Management services in Dubai
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2004:
Retail Branch network expands across 100 locations within India
Commodities brokerage and real estate services introduced
Wealth Management assets cross Rs3000crores
Institutional equities business relaunched and senior research team put in place.
2005:
Retail Branch network expands across 130 locations within India
Real Estate Private Equity Fund Launched
2006:
AR Middle East, WOS acquires membership of Dubai Gold & Commodity
Exchange (DGCX)
Ranked amongst South Asia's top 5 wealth managers for the ultra-rich by Asia
Money 2006 poll
Ranked 6th in FY2006 for All India Broker Performance in equity distribution in
the High Net worth Individuals (HNI) Category
Ranked 9th in the Retail Category having more than 5% market share
Completes its presence in all States across the country with offices at 300+
locations within India
2007:
Citigroup Venture Capital International picks up 19.9% equity stake
Retail customer base crosses 100 thousand
Establishes presence in over 350 locations
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I am doing project on broking firm so my industry profile is the past,
present & future scenario of stock market.
STOCK:
In business and finance, a share (also referred to as equity share) of
stock means a share of ownership in a corporation (company). In the plural,
stocks is often used as a synonym for shares especially in the United States, but
it is less commonly used that way outside of North
In the United Kingdom, South Africa, and Australia, stock can also refer
to completely different financial instruments such as government bonds or, less
commonly, to all kinds of marketable securities.
STOCK EXCHANGE:
A place where stocks, bonds or other securities are bought and sold.
Stock Exchanges are an organized marketplace, both corporation or
mutual organization, where members of the organization gather to trade
company stocks and other securities. The members may act either as agents for
their customers, or as principals for their own accounts.
Stock exchanges also facilitate for the issue and redemption of
securities and other financial instruments including the payment of income anddividends. The record keeping is central but trade is linked to such physical place
because modern markets are computerized. The trade on an exchange is only by
members and stock broker do have a seat on the exchange.
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HISTORY
History of Stock Exchanges in India
In 1860, the exchange flourished with 60 brokers. In fact the 'Share
Mania' in India began when the American Civil War broke and the cotton supply
from the US to Europe stopped. Further the brokers increased to 250.
At the end of the war in 1874, the market found a place in a street (now
called Dalal Street). In 1887, "Native Share and Stock Brokers' Association" was
established. In 1895, the exchange acquired a premise in the street which was
inaugurated in 1899.
LIST OF STOCK EXCHANGES IN INDIA
Bombay Stock Exchange
National Stock Exchange
Regional Stock Exchanges
Ahmedabad Stock Exchange
Bangalore Stock Exchange
Bhubaneshwar Stock Exchange
Calcutta Stock Exchange
Cochin Stock Exchange
Coimbatore Stock Exchange
Delhi Stock ExchangeGuwahati Stock Exchange
Hyderabad Stock Exchange
Jaipur Stock Exchange
Ludhiana Stock Exchange
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Madhya Pradesh Stock Exchange
Madras Stock Exchange
Magadh Stock Exchange
Mangalore Stock Exchange
Meerut Stock Exchange
OTC Exchange Of India
Pune Stock Exchange
Saurashtra Kutch Stock Exchange
Uttar Pradesh Stock Exchange
Vadodara Stock Exchange
The major 2 stock exchanges in India are:
(a) Bombay Stock Exchange
(b) National Stock Exchange
Bombay Stock Exchange (BSE)
BSE Sensex
BSE 100 Index
BSE 200 Index
BSE 500 Index
BSE MIDCAP Index
BSE SMLCAP Index
BSE TECK Index
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BSE AUTO Index
BSE BANKEX
BSE CG Index
BSE CD Index
BSE FMCG Index
BSE HC Index
BSE IT Index
BSE Metal Index
BSE Oil & Gas Index
Scripwise Movement
Sector wise Capitalization
Scrip wise Weightages
BSE GroupWise Movement
BSE Top Gainers
BSE Top Losers
BSE Indices Highlights
BSE Trading Highlights
A very common name for all traders in the stock market, BSE, stands for
Bombay Stock Exchange. The oldest market not only in the country, but also in
Asia. In the early days, BSE was known as "The Native Share & Stock Brokers
Association." It was established in the year 1875 and became the first stock
exchange in the country to be recognized by the government. In 1956, BSE
obtained a permanent recognition from the Government of India under the
Securities Contracts (Regulation) Act, 1956.
In the past and even now, it plays a pivotal role in the development of
the country's capital market. This is recognized worldwide and its index,
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SENSEX, is also tracked worldwide. Earlier it was an Association of Persons
(AOP), but now it is a demutualised and corporative entity incorporated under the
provisions of the Companies Act, 1956, pursuant to the BSE (Corporatization and
Demutualization) Scheme, 2005 notified by the Securities and Exchange Board
of India (SEBI).
Awards of BSE:
The World Council of Corporate Governance has awarded the Golden
Peacock Global CSR Award for BSE's initiatives in Corporate Social
Responsibility (CSR).
The Annual Reports and Accounts of BSE for the year ended March 31,
2006 and March 31 2007 have been awarded the ICAI awards for
excellence in financial reporting.
The Human Resource Management at BSE has won the Asia - Pacific
HRM awards for its efforts in employer branding through talentmanagement at work, health management at work and excellence in HR
through technology
Members who are not in Mumbai can also call up this (Toll-Free: 1600
22 6661) number without dialing the area code of Mumbai from there local
telephone line (not a STD line). Currently the facility is available to 101 cities in
India where MTNL has toll free services.
For more details & information, please visit our
Website: www.bseindia.com
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BSE Office:Bombay Stock Exchange Limited
Phiroze jeejeebhoy towers
Dalal Street, Mumbai- 400001,
India
Tel.: + (91)-(22)-22721233/4
Fax: + (91)-(22)-22721919
Benefits of Listing:
Listing provides an opportunity to the corporate / entrepreneurs to raise
capital to fund new projects/undertake expansions/diversifications and
for acquisitions.
Listing also provides an exit route to private equity investors as well as
liquidity to the ESOP-holding employees.
Listing also helps generate an independent valuation of the company
by the market.
Listing raises a company's public profile with customers, suppliers,
investors, financial institutions and the media. A listed company is
typically covered in analyst reports and may also be included in one or
more of indices of the stock exchanges.
An initial listing increases a company's ability to raise further capital
through various routes like preferential issue, rights issue, QualifiedInstitutional Placements and ADRs/GDRs/FCCBs, and in the process
attract a wide and varied body of institutional and professional
investors.
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Listing leads to better and timely disclosures and thus also protects the
interest of the investors.
Listing on BSE provides a continuing liquidity to the shareholders of
the listed entity. This in turn helps broaden the shareholder base.
Companies listed on BSE generally find that the market perception of
their financial and business strength is enhanced.
Guidelines for listing:
Listing means admission of securities to dealings on a recognizedstock exchange. The securities may be of any public limited company, Centralor State Government, quasi governmental and other financialinstitutions/corporations, municipalities, etc.
The objectives of listing are mainly to:
provide liquidity to securities;
mobilize savings for economic development;
Protect interest of investors by ensuring full disclosures.
The Bombay Stock Exchange (BSE) has a dedicated Listing Department
to grant approval for listing of securities of companies in accordance with the
provisions of the Securities Contracts (Regulation) Act, 1956, Securities
Contracts (Regulation) Rules, 1957, Companies Act, 1956, Guidelines issued by
SEBI and Rules, Bye-laws and Regulations of BSE.
BSE has set various guidelines and forms that need to be adhered to and
submitted by the companies. These guidelines will help companies to expedite
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the fulfillment of the various formalities and disclosure requirements that are
required at various stages of
Public Issues
o Initial Public Offering
o Further Public Offering
Preferential Issues
Indian Depository Receipts Amalgamation
Qualified Institutions Placements
National Stock Exchange (NSE)
The National Stock Exchange of India (NSE) was incorporated inNovember 1992 as a tax-paying company. It is recognized under Securities
Contracts (Regulation) Act, 1956 in 1993 as a stock exchange. In June 1994, it
commenced operations in the Wholesale Debt Market (WDM). In November, the
same year, the Capital Market (Equities) segment commenced operations and
the Derivatives segment in June 2000.
NSE Facts:
It uses satellite communication technology to energies participation
from around 400 cities in India.
NSE can handle up to 1 million trades per day.
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It is one of the largest interactive VSAT based stock exchanges in
the world.
The NSE- network is the largest private wide area network in India
and the first extended C- Band VSAT network in the world.
Presently more than 9000 users are trading on the real time-online
NSE application.
Listing:
NSE plays an important role in helping an Indian companies
access equity capital, by providing a liquid and well-regulated market. NSE has
about 1319 companies listed representing the length, breadth and diversity of the
Indian economy which includes from hi-tech to heavy industry, software, refinery,
public sector units, infrastructure, and financial services. Listing on NSE raises a
companys profile among investors in India and abroad. Trade data is distributed
worldwide through various news-vending agencies. More importantly, each and
every NSE listed company is required to satisfy stringent financial, publicdistribution and management requirements. High listing standards foster investor
confidence and also bring credibility into the markets.
NSE lists securities in its Capital Market (Equities) segment and its
Wholesale Debt Market segment.
NSE Office:
National Stock Exchange of India Ltd.
Exchange Plaza
Plot no. C/1, G Block
Bandra-Kurla Complex
Bandra (E)
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Mumbai - 400 051
India
Tel: +(91)-(22)-26598100 - 8114
Fax: +(91)-(22)-26598120
E-mail: [email protected]
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INTRODUCTION OF COMPANY:
MANAGEMENT STRUCTURE
Chief Executive Officer
Board of Directors
Regional manager Regional Manager Regional Manager(Surat) (Valsad) (Navsari)
General Manager General Manager General Manager
Branch Manager Branch Manager Branch Manager
Employees Employees Employees
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AR VISION:
MANAGEMENT TEAM:
AR brings together a highly professional core management team that
comprises of individuals with extensive business as well as industry experience.
Our senior Management comprises a diverse talent pool that brings
together rich experience from across industry as well as financial services.
Anand Rathi | Founder & Chairman
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Prior to establishing his own company, Mr. Rathi headed Indian Rayon &
Industries, as Senior President. He has held a series of responsible positions
with the Birla group and was also instrumental in setting up of Birla Global
Finance. In his 40 years of being in the corporate world, Mr. Rathi has held
several key positions on various regulatory and professional boards, including,
President, Bombay Stock Exchange (BSE), and Member, Central Council of
Institute of Chartered Accountants (ICAI). As President of BSE, Mr. Rathi played
a key role in the expansion plan of BOLT, the online trading system of the
Exchange and setting up of the Trade Guarantee Fund. He was the moving force
behind setting up of the Central Depository Services (India) Ltd.He is a gold
medalist Chartered Accountant.
Pradeep Gupta | Co-founder & Vice chairman
With over twenty years experience in the securities market. Cofounder
and key driver of the Retail and Institutional Equities business of the group.
Amit Rathi | Managing Director
A rank holder Chartered Accountant and an MBA from Leonard N. Stern
School of Business; New York University joined the group in 1998. He was
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instrumental in establishing the groups private wealth management and
investment banking businesses. Calling him a financial guru, the Times of India
group, listed Amit in 2008 amongst the top 51 young Marwaris in India (under
the age of 40).
P G Kakodkar| Director
Former Chairman of State Bank of India. Director in Financial Technologies
(India). Director in Sesa Goa Ltd. Director in SBI Funds Management Pvt Ltd &
the Multi Commodity Exchange of India Ltd and a M. A. in Economics.
Dr. S A Dave | Director
Former Chairman Securities & Exchange Board of India (SEBI) and Deputy
Director of the RBI. Former Chairman Unit Trust of India (UTI). Member of
General Committees of Government of India & Financial Reforms and Chairman
CMIE 1998 till date. And a M. A. (USA) with Ph D in Economics.
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C D Arha | Director
Formerly Secretary in the Union Ministry of Mines. Special Secretary &
Additional Secretary in the Ministry of Coal. Resident Chief Information
Commissioner AP (Right to Information Act). Commissioner Civil Supplies
(AP). Chairman & MD, APSEC. With a M .A. (History) and diploma Management
& Administration of Rural Development.
Ajit Bhushan | Director
Managing Director City Venture Capital London over 17 years experience with
City. Joined CVC international in 2001. Worked on Strategy and business
development for Citibank in CEEMEA region and managed Cash Management
Business for City in Poland and India. B Tech (IIT Delhi) and an MBA (IIM
Ahmadabad).
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CAREER:
Why Anand Rathi as a career option?
At AnandRathi we nurture talent. ARs ability to provide world-class
financial services is a result of its talented manpower pool. A strong focus on our
human resources operations is closely integrated into the firms business
strategy.
At AnandRathi we believe in providing an entrepreneurial environment,
with a strong focus on result orientation. At each level, AnandRathi employees
have a pre-defined career path and hence an opportunity for continuous growth.
We also believe in a complete meritocracy in deciding on promotions and reward
systems.
We are a learning organization committed to continuous skill
enhancement and training of all our employees. We have a dedicated training
cell that focuses on enhancing behavioral and technical skills of employees
across the group. Each employee has a predefined, mutually set training
calendar that is followed for the entire year.
In essence we lay emphasis on attracting, retaining and developing
world-class talent. If you aspire to be a part of this challenging and dynamic work
force, explore current career opportunities at AR.
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CONTACT US:
Corporate Address:
11th Floor, Times Tower Kamala City,
Senapati Bapat Marg,
Lower Parel.
Mumbai - 400013, India.
Tel : +91-22-4047 7000
Fax: +91-22-4047 7070
PRODUCTS& SERVICES:
Products
Equities I Bonds I Mutual Funds I Derivatives
Managed Investment Services / PMS
Commodities
FX Trading
Life Insurance
General Insurance Alternative Assets
Private Equity Funds
Structured Products
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Real Estate Opportunities Fund
Special Situation Opportunities
Offshore Structures & Global Investmen
Services
Creation of a customized financial strategy
Diversification of assets based on a formal process of asset allocation
Active tracking, monitoring and review of portfolios
Creation of private trusts
Tax planning
Estate planning
Structuring of family wealth
General Insurance
Online/Offline Services
VARIOUS DEPARTMENTS IN ANANDRATHI
There are various departments in co which are as follows:
1. MARKETING DEPARTMENT
There are various type of marketing activities include in this
department such as
Indoor marketing
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Indoor marketing endorses and promotes products and services by
concentrating efforts in a target groups location and environment.
Businesses and organizations are aggressively tapping indoor marketing
media and opportunities to increase brand awareness. One example is the
indoor billboard capable of targeting by age, gender, lifestyle and income.
Marketing message delivered over an indoor billboard is guaranteed to
receive a set number of audiences attention because it is usually installed
inside wet room stalls. Advertising in private locations provides the
audience brief but uninterrupted moments viewing marketing messages in
a clutter-free and relaxed atmosphere.
Outdoor marketing
Any marketing done outdoors that publicizes your business's products and
services. Types of outdoor advertising include billboards, bus benches, interiors
and exteriors of buses, taxis and business vehicles, and signage posted on the
exterior of your own brick-and-mortar location.
Outdoor marketing works well for promoting your product in specific
geographic areas. While billboards, bus benches, and transit advertising can be
very effective for the small-business owner, any successful outdoor campaign
begins with your own location's signage.
3csand 4 ps of outdoor marketing
Customer
Applying his principle to outdoor marketing requires different thought
than developing a TV or radio spot then deciding on which stations to play it.
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For instance, you must understand where does your customers travel, shop,
work, eat and enjoy life outside of the home? Moreover, what are their likes
and dislikes? You must truly get to know your customers because this
information will be crucial in your outdoor marketing efforts and specifically in
determining exactly where to place your ads.
Competition
You are not the only one who wants your potential customers.
Undoubtedly, you have competition. To effectively communicate to those
customers, you will need to differentiate your company from your competition
and focus on your strengths and on their weaknesses. Furthermore, be sure
to expand your idea of competition. You not only have direct competitors (i.e.
Ford dealership vs. Toyota dealership), but you also have indirect competitors
(i.e. Ford dealership vs. Mass Transit). Broaden your horizon and give
adequate thought as to their strengths and weaknesses.
Think like a consumer. If you understand your customers, you will
know where to advertise to reach them and your competition may not. Don't
be afraid to directly compare your strengths to their weaknesses in your
outdoor advertising. Make your competitors defend themselves. The business
arena is not the place to play nice guy.
Company
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First and foremost list what your company can do well and, more
importantly, what it cannot. It is quite painful to admit that you do not excel in
all areas of your business but it is better to understand it now and not misstep
and let your customers down by promoting something that you can't delivery
on.
Once you have this list, can you effectively communicate what your
company does utilizing outdoor media? Can you get across your primary
focus and your main strengths? Can you make it simple enough? Focus on
your top two strengths that intersect with the top wants of your targetcustomers and place your ads where they frequent. Furthermore, depending
on what you want to communicate, you will need to choose the appropriate
outdoor media of which there are many.
Price
If your company cannot afford to advertise on traditional
billboards, which can average $2,000 per month for a major highwaybillboard, then you should look into other forms of outdoor and out-of-
home media. You can advertise at bus stops, in malls, on diner
placemats, and of course my favorite, on receptacles. The price for this
media can range anywhere from $50 to $500 per month depending on
which you choose and where they are located.
If you are a smaller company with a small budget for advertising,
alternative out-of-home media, as opposed to the traditional highway
billboard, will be most effective for you. You will not be able to take the
shotgun approach and advertise everywhere. You will have to be more like a
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sniper and target your customers (not literally, of course) using the
information you've gathered when analyzing your customers.
Place
Where you advertise will be dictated by how you analyzed your target
customer. Thus it is vitally important to truly understand your customer
otherwise you could develop a fantastic message that falls on deaf ears. If
your target customers are college students, you should place your message
around bookstores, coffee shops, bars, and late night eateries. If your target
customers are professionals, then you should place your ads on mass transit,
highways into town, bus stops, and lunch-time eateries. If your target
customers are stay-at-home moms, you should place your ads in malls,
shopping centers, and grocery stores. Take note of your best customers and
you'll know exactly where to place your ads.
Product
Your product will most likely have many features. Depending on
where you are advertising and which segments of your customer base
will see your message, you will want to showcase different features of
your product or service. If your message is in an upscale part of town,
you will want to focus on your service and how you are customer-
oriented. If you are placing your message in a lower-scale section of
town, then you'll want to focus on value and your guarantee.
Promotion
In promoting or advertising your product or service, you can
choose many avenues. The most common form that is most prominent
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is, of course, the television commercial. However, internet advertising
has become extremely popular since most people now have access to it.
Referral marketing:
Referral marketing is a structured and systematic process that maximizes
word of mouth potential. Referral marketing does this by encouraging, informing,
promoting and rewarding customers and contacts to think and talk as much as
possible about their supplier, their company, product and service and the value
and benefit the supplier brings to them and people they know.
Referral marketing takes word of mouth from the spontaneous situation
to a proactive and highly productive solution, where maximum referrals are
generated due to professional customer-focused strategies.
Online referral marketing, using digital marketing as a platform, is the
internet based successor to traditional referral marketing. Given the advances in
tracking customer behavior online through the use of web browser cookies,
online referral marketing provides a higher degree of accountability.
2. PERSONNEL DEPARTMENT:
Personnel manager plays very important role between employers andemployees. . Person working in the organization are considered as the blood and
heart of the organization. The success of unit mainly depends upon the
personnel function in any organization.
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Human resource management is a separate and an important department in
ANANDRATHI.
The objective of this department is as below
To ensure satisfaction to the workers so that they are freely ready to work.
To attain maximum individual development.
To improve efficiency of the human resources.
It is divided into two parts which are as follows:
i) Human resource department:
HR dept includes salary administration, incentive plans, compensation, policies
related to various plans, performance appraisal, succession planning, HR
development.
ii) Administration department:
Recruitment
Selection
Training
Transfer
Promotion
MANAGEMENT OF VARIOUS BRANCHES
3. PRODUCT SUPPORT DEPARTMENT
It includes various product related support activities are done. Such as
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Equity support
Commodity support
Loan support
Equity IPOs support
Mutual funds support
Debt products
Others support for their various product
4. CUSTOMER RELATIONSHIP MANAGEMENT
DEPARTMENT:
This department is work as betterment of client in the company. It
makes good relationship between client and company. There is customer
relationship manager who solve client problem on online and telephone. It
also gives information about their new products and services.
5. RESEARCH DEPARTMENT:
Our research expertise is at the core of the value proposition that we offer
to our clients. Research teams across the firm continuously track
various markets and products. The aim is however common - to go far deeperthan others, to deliver incisive insights and ideas and be accountable for results.
AR research processes incorporate quantitative areas well as qualitative
analyses. This multi-pronged approach helps us to provide superior risk-
adjusted returns for our clients.
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AR analysts provide objective and decisive research that is designed to
enable clients to make informed investment decisions.
The team covers entire spectrum of financial markets from equities, fixed
income, and commodities to currencies. They also cover the global markets, to
give clients an unparalleled macro-view of the investment opportunities across
the globe.
India Budget FY10
India EcoTrix
Indian Monsoon
6. RISK MANAGEMENT SERVICES DEPARTMENT:
This department is giving help to their client about future decision for
buying and selling of shares. So, RMS department predict risk involve in market
and it is done by SMS alert. It provides information about client position regarding
position set by SEBI.
7. FINANCE DEPARTMENT:
Finance department works for their companys account related work and
other financial analysis and management of funds. It works as providing
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various financial product related work and clients funds are manage. It is also
doing work like client finance related services and manage their funds.
A
MINI PROJECT REPORT
ON
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Preference of Investors towardsE-Broking in Various SBHs in Surat
AT
ANANDRATHI SECURITIES LTD.
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INTRODUCTION OF E- BROKING
Internet trading in India made its debut in April 2000. Through this mean of
trading, investors can buy and sell share on-line through internet.
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To start internet trading, an investor has to register himself with a broker
offering online services. He has to open a bank account as well as a Demat
account with the broker. The broker is responsible for the risk management of his
clients. The orders get logged directly on the trading platform within the assign
limits designed by broker to the clients. Even if the clients order exceeds the
assigned limits, the order gets rerouted to the brokers server for authorization or
rejection. The broker can change the parameters on-line. His software allows real
time market information display, client information display, bank account
management and a transaction history display.
In April 2000, the market was bullish and a large number of players
ventured into on-line trading. As many as 79 members took permission for
internet trading.
Around 2.15 lakh investors have registered to trade on-line. There has
been a sharp increase in Volumes after the rolling settlement was introduced.
The average daily on-line trading volumes rose from Rs 10 crore in June 2001 onthe National Stock Exchange to Rs 60 crore in December 2001. This increase of
600 per cent was in the midst of bearish market conditions.
Online trading has driven down the transaction costs substantially and
increased the liquidity options available to an investor to enter or exit from the
stock at his own wish. The Internet has provided a wide range of information to
the investor which has enabled him to take calculated risks.
The US has the largest number of cyber investors-approximately 15
million. On-line trading has grown tremendously in the US where roughly 40 per
cent of retail stock brokerage business is conducted through the Internet.
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History of Online Trading:
Online stock trading is very old concept for big institutions that trade
through private networks owned by Reuter's "Instinet" and a system called
"Posit" since 1969. But it becomes Internet based for laymen only in late 90s.
There are serious players like E*trade, DATEK online etc. All this
companies ask you to start account with US $5000 and you can buy and sell
stock using these funds. They also issue you a checkbook, which you can use to
make payments from this account. Or use their ATM card to withdraw cash from
your stock trading account.
Today practically every big name brokerage firm offers online stock
trading as it reduces their costs. Earlier they had army of brokers on phone with
clients executing trade, which is done by computers accepting orders from clients
directly. This firm now offers human access to high net worth accounts, and to
rest at charge per trade.
What is E-broking (online stock trading)?
E-Broking means electronic broking. E-broking is an internet enabled
system that allows the user to buy and sell shares on the exchange directly.
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E-Broking is executed through internet. You have required some margin
money to E-Trading on BSE/NSE. Brokers have taken their trading rooms to the
Internet, known as online brokers, they allow you to buy and sell shares via
Internet.
This research gives the all answers like why, when what, who, how etc. In
this competitive era there are many stock broking companies enters every year
and all brokers comes with different schemes and different charges.
So, it is necessary to know all the answer of the questions likes,
Awareness regarding different stock broking houses.
Awareness regarding E-broking services.
Dos and Dons of E-Broking.
It also gives the answer of which trading alternatives use.
There are 2 types of online trading service:
1) Full-Service Broker:
The full-service category includes all the names that spring to mind
when we think of brokers: Anandrathi securities, Angel Broking Limited,
Share khan, Kotak Street, ICICI Direct, Adinath securities, HDFC and many
others. They provide a variety of services, such as personal advice,
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retirement planning and tax tips. Full-service brokers offer a wider selection
of investment products such as derivatives and insurance, as well as accessto the company's research. All this comes with a hefty price tag. Full-service
brokerages are expensive, furthermore, full-service brokers are
compensated based on how much you trade, not the performance of your
portfolio. This can lead to your full-service broker advising you to trade when
you don't need to. When this becomes excessive, it is called churning.
2) Discount Brokers:
Discount brokerages charge a reduced commission and do not
provide investment advice fees are kept low because discount brokers offer
fewer products. Brokers are paid on salary and not on commission. The
business model is built on having an effective system and quality service in
order to put through the most volume.
INTERNET TRADING IN INDIA:
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In the past, investors had no option but to contact their broker to get real
time access to market data. The Net brings data to the investor online and net
broking enables him to trade on a click. Now information has become easily
accessible to both retail as well as big investors.
The development of broking in India can be categorized in 3 phases:
1. Stock brokers offering on their sites features such as live portfolio manager,
live quotes, market research and news to attract more investors.
2. Brokers offering online broking and relationship management by providing and
offering analysis and information to investors during broking and non-broking
hours based on their profile and needs, that is, customized services.
3. Brokers (now e-brokers) will offer value management or services such as initial
public offerings on line, asset allocation, portfolio management, financial
planning, and tax planning, insurance services and enable the investors to
take better and well-considered decisions.
In the US, 82 per cent of the deals are done online. The European online
broking market is expected to be of $8 billions and is likely to raise five fold by
2002. In India, presently Internet trading can take place through the order routing
system, which will route client orders to exchanges trading systems for execution
of trades on stock exchanges (NSE and BSE). This will also require interface
with banks to facilitate instant cash debit or credit and the depository system for
debit or credit of securities.
Objectives of Internet trading:
Increase transparency in the markets.
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Enhance market quality through improved liquidity.
Reduce settlement risks due to open trades, by elimination of mismatches.
Introduce flexibility in system, to handle growing volumes easily and to
support nationwide expansion of market activity.
Besides, through Internet trading three fundamental objectives of
securities regulation can be easily achieved, these are: Investor
protection, creation of a fair and efficient market and, reduction of the
systematic risks.
About BSE & NSE:
BSE ONLINE TRADING SYSTEM BOLT:
Bombay Stock Exchange (BSE) switched over from the open outcry
trading system to a fully auomated computerized mode of trading known as BSEOnline Trading (BOLT) System in 1995. This system, which is both order and
quote driven, was commissioned on 14 March 1995 and in May 1995 it was
introduced for all the securities listed on BSE. It started with screen based trading
and in September 1997, switched over to direct online access facility. In the initial
stages, BOLT was available to brokers of the stock exchange based in Mumbai.
But Expansion of BOLT nationwide required:
1. Permission of SEBI
2. A nationwide network which is secured and operational at all times.
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BSE secured SEBIs permission in 1997, and as a result, BSE brokers were
free to install their trading terminals in cities where there were no stock
exchanges or BSE was required to sign a memorandum of understanding at
centers where there were other exchanges located to be able to install BOLT
terminal. BSE added a nationwide network to its existing network to more than
200 cities.
Source: - www.bseindia.com/about us.com
NSE: ONLINE TRADING SYSTEM:
NSE was incorporated on 27 November 1992 to facilitate interaction with
smaller exchanges in the country to make them viable and active. It is completely
Automated in terms of both trading and settlement procedures. NSEs trading
system is known as NEAT (National Exchange for Automated Trading). It isfully automated screen-based trading system, which enables brokers and trading
members around India to trade simultaneously. NEAT has replaced the ring and
brokers no longer concentrate on the floor of the exchange to trade. An investor
is thus able to buy or sell securities through the brokers connected to NEAT
network.
The trading software selected by NSE is in use by several exchanges
around the world. The telecommunications network is the backbone of its trading
system designed to provide continuous availability to the brokers. It is one of the
largest interactive VSAT-based stock exchanges in the world. Broker to broker
trade is through online terminals. The terminals of the brokers on the wholesale
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debt market are linked to the central computer. The brokers on the capital market
trade through a satellite network that is owned operated and managed by NSE
using VSAT (Very small aperture terminals) technology.
Source: - www.nseindia.com/about us.com
PROCEDURE FOR INTERNET TRADING:
Step-1 : Those investors interested in doing the trading over internet
system they should approach the brokers and register with the
Stock Broker.
Step-2 : After registration, the broker will provide to them a login name,
password and a personal identification number (PIN).
Step-3 :Actual placement of an order. An order can then be placed by
using the place order window as under:
o First by entering the symbol and series of stock and other
parameters such as quantity and price of the scrip on the place
order window.
o Second, fill in the symbol, series and the default quantity.
Step-4 :It is the process of review. Thus, the investor has to review
the Order placed by clicking the review option. He may also re-set
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to clear the values.
Step-5 : After the review has been satisfactory; the order has to be sent by
clicking on the send option.
Step-6 : The investor will receive an ``Order Confirmation''
message
along with the order number and the value of the order.
Step-7 : In case the order is rejected by the Broker or the Stock Exchange for
certain reasons such as invalid price limit, an appropriate message will appear at
the bottom of the screen. At present, a time lag of about ten seconds is there in
executing the trade.
Step-8 : It is regarding charging payment, for which there are different modes.
Some brokers will take some advance payment from the investors and will fix
their trading limits. When the trade is executed, the broker will ask the investor
for transfer of funds by the investor to his account.
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Above figure shows the Internet trading procedure.
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SERVICES OF THE INDUSTRY:
E-broking Services
On-line trading facilities on BSE / NSE (Cash and F&O), NCDEX andMCX through our 3 unique e-trading software are especially designed for traders
as well as investors.
Trading in securities / commodities using the Internet platform is a
convenient option. Different industries provide you an opportunity to trade on
BSE / NSE (Cash and F&O), NCDEX and MCX from the comfort of your home or
office.
Internet trading platform gives you state-of-the-art trading facility, order
and trade confirmation, e-contracts and 24X7 on-line web enabled back-office
system at the click of a button.
Research
Top Quality Research
Value added services of top quality retail focused
research and advice based broking in equities.
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Daily Services
Market Outlook at 9:30 AM
A crisp pre-market report that arms our clients with sensitive
information before the opening bell. Key corporate developments, policy
announcements, geo-political news and views are analyzed for their impact on
the market.
Technical Report at 6:00 PM
This report analyses trading patterns, historical background, market
position of key stocks and offer short term (1 to 5 days) as well as medium term
(10 to 20 days) views. Tracking individual scrips as well as the Sensex and Nifty,its insight cuts through the market maze.
Fundamental Services
The Sunday Weekly Report
This weekly report is ace of all the reports. It offers a comprehensive
market overview and likely trends in the week ahead. It also presents top picks
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based on an in-depth analysis of technical and fundamental factors. It gives short
term and long term outlook on these scrips, their price targets and advice trading
strategies. Another unique feature of this report is that it provides an updated
view of about 70 prominent stocks on an ongoing basis.
The Industrial Watch
This report provides an in-depth look at specific industries, which
are likely to outperform others in the economy. It analyses their strength and
weaknesses and ascertains their future outlook. The final view is arrived at after
thorough interaction with industry experts.
Stock Analysis
Stock research has performed very well over the past few years and
angel model portfolio has consistently outperformed the benchmark indices. The
fundamentals of select scrips are thoroughly analyzed and actionable advice is
provided along with investment rationale for each scrip.
Flash News
Key developments and significant news announcement that are
likely to have an impact on market / scrips are flashed live on trading terminals.
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Flash news keeps the market men updated on an online basis and helps them to
reshuffle their holdings.
Commodities Services
Agro Tech Speak
Mainly gives the investors insight into and a forecast for agro
commodities viz. pulses (urad channa etc); reports on oil complex (soyabean
castor etc.) along with spices with reports on kapas guar seed.
Call Evaluation
A report designed for evaluating the calls given by the research
team where the reports are classified in 3 broad categories viz. achieved,
triumph, not achieved along with the trade recommendations.
Commodities Tech Speak
This report mainly equips the investors dealing in MCX segment in
commodities like gold, silver, crude oil, copper etc with the market insight and
expert recommendation on the trading strategies.
Technical Services
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Intra-day Calls
For day traders provides intraday calls with entry, exit and stop loss
levels during the market hours and our calls are flashed on our terminals. Our
analysts continuously track the calls and provide the recommendations according
to the market movements. Past performance of these calls in terms of profit/loss
is also available to our associates to enable them to judge the success rate.
Investment Advisory Services
Private Client Group
Offers personalized advisory services to investors and actively assists
them in managing their portfolio. Technicians can seek guidance on specific
stocks in their portfolio and can get proactive advice for timely exit and fresh
investments. The portfolio advisory process starts with understanding each
investor's risk / reward / expectations.
In order to systematically diversify the holding of clients across variedsectors and with an intention to give them handsome returns, devised the
concept of the modern portfolio:
Commodities
Provide you a platform to participate and trade in Commodity Futures with both
the leading Commodity Exchanges and offer you immense benefits.
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FACTORS TO KEEP IN MIND WHILE SELECTING
ONLINE BROKERS:Brokerage cost:
It is important to weigh up the subscription and trading costs
charged by an online broker against benefits offered by the site. All online
brokers display their charges on their sites. Some make sure you find the
charges easily, while with others you will have to search a bit.
Safety:Please make sure site has 128-bit encryption to ensure safety of
transaction online. LKP securities, 5paisa.com, ICICI Direct.com is few sites with
128-bit encryption. You normally get a secured login id and password. It is
always advisable to frequently change trading password. Ideally online trading
site should be fully integrated. The greater the backward integration, the better it
is for the customer. Ideally broking account, demat account and bank account
should be linked electronically.
Rate refresh:
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Rate refresh has to be real-time with no time lag. The speed and
reliability comes with huge investment in technology. It is always advisable to
check rates of online broking sites with BSE/ NSE terminal rates.
Speed of execution:
System has to be fast and reliable that does just one job-
executes your trades. The last thing you need is a site that is heavily congested
with the users who are downloading heavy jpeg graphs or pulling the
Latest story why market is moving. The site should be one click wonder where
squaring off all your positions or canceling all your pending orders takes one click
and a confirmation of action.
Trading limit:
For trading, all sites provide 4 times buy and sell limit against
margin money put in by customer. For delivery of shares, buying limit is equal to
margin money put in by customer. Couple of sites also provides margin funding
for buying of shares.
CHALLENGES IN INTERNET TRADING:
For Internet trading to succeed it is imperative to have both, a robustbusiness model as well as a comprehensive technology strategy. Some of the
challenges are discussed: Transaction fulfillment--In the Net-based economy, it is
both prudent and essential for a broker/intermediary to offer total solution to the
clients at a single point. Total solutions would essentially mean offering interfaces
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with banks, depositories, information feeds, etc. for efficiency in trade completion
and reducing duplication of client information. The service providers will have to
go beyond the stage of mere order execution and emerge as "informed Aries"
rather than "intermediaries". This will not only ensure lower trading costs in terms
of offering cross services but will also help in maximizing roles.
A true Internet trading system should deliver cost effective transaction
fulfillment at a single point.
FUTURE OF INTERNET TRADING:
International marketplaces are already witnessing re-alignments and
changes with the emergence ofElectronic Communication Networks (ECNs)
such as INSTINET and ISLAND, which are already contributing substantial
business volumes to mainline exchanges such as NASDAQ and the NYSE.
Concurrently, exchanges worldwide are looking at striking strategic alliances
such as the Global Equity Market (GEM). With net trading in securities and rapid
consolidation between multiple stock exchanges, the international securities
marketplace is fast becoming a "global village" through the creation of a universal
virtual equity market. Therefore the challenge for the technology providers is to
develop and deploy advanced e-trading tools and applications using electronic
straight through processing technologies.
ADVANTAGES OF E- BROKING:
Single screen order/trade entry, without going through the hassles of
giving transfer instruction, writing cheques.
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Live quotes of NSECash/Derivative, BSE Cash, Commodity. Create
multiple market watches, default market watch NIFTY, SENSEX, and
Industrial. You can add NSE-Cash, Derivative & BSE script on the same
market watch.
Get access to various online reports like margin report, Demat A/c details,
trades executed, turnover report, and net position report with mark to
market profit/loss and realized profit.
Online transfer of funds through HDFC Bank.
Access to latest research reports, daily market dairy, pivot points,
derivative dairy.
View top 20 shares by value or volume traded, along with top gainers /
losers.
DISADVANTAGES OF E- BROKING:
"Server not found": This may appear on your screens when you aredesperately trying to get out of an unprofitable position. Some of the online
sites are providing a telephone number for use in case their sites are
overloaded or their server down.
Cyber attack: In the event of a malicious attack on the systems of your
broker you are protected only if the company is taking proper precautions
against such attacks and if proper backup is regularly been taken. You
may like to choose a brokerage that has a stated security policy and
contingency plan in place.
Non- availability of personalized advice: If you like to ask your broker "Aaj
kya achcha lag raha hai" you may not be able to do so. If you want advice
on a particular stock in your portfolio you may not even be able to get that.
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E-broking - Hardware Requirements:
Servers / Desktops
SAN / Clusters
E-broking - Software Requirements
Front Office:
Multiple Exchange Trading
Real Time Risk Management & Post Trading
E-Broking System
Back Office:
Back Office Solutions for Broker and Sub-brokers
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Back office / front office co-ordination, billing and accounting
software for DPs and CDSL
Multiple Exchange Trading:
Full support for Multiple Stock Exchanges
User-defined and System-defined Templates with Row/Column
profiling for Market Watch
Real-time Graphs
Real-time Portfolio Value Management Optional Real-time Technical Analysis
Built-in interface to Microsoft Word, Excel
User configurable keystrokes for compatibility with built-in
support for many existing Exchange front ends
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5.RESEARCH METHODOLOGY:
5.1 Problem statement:The topic, which is selected for the study, is E-BROKING in various firm
so the problem statement for this study will be Preference of Investors
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Towards E-Broking in Various SBHs in Surat. Which Is Help to Know that
people know e-broking services or not.
5.2 RESEARCH OBJECTIVES:
There must an objective behind any research. Without objective
there is no meaning of research.
The purpose of this research is to find out the answers of the respondent
that whether they are aware about the E-Broking facility. As each research has
some or the other objectives the following are the objectives of this research:
Primary Objectives:-
To study the investors preference towards E-Broking services provided by
various Stock broking houses in Surat.
b) Secondary Objectives:-
To know theawareness about E-Broking.
To study the features of the E-Broking and emergence of e-broking in
India .
To know the mode of trading alternative.
To find out the investors behavior towards trading services provided by
SBHs.
To find out which type of e-broking related value added services provide
by broker to their client
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BENEFITS OF STUDY:
We can get the awareness among the investors for E-Broking.
We can gave the correct knowledge regarding E-Broking to clients.
The investors can do their trading by own without the involvement of
stock broker.
5.3 RESEARCH DESIGN
A research design specifies the methods and procedures for
conducting a particular study. Generally there are 3 types of research
design:
a) Exploratory research:
An exploratory research focuses on the discovery of ideas
and is general ly based on secondary data.
b) Causal research:
Causal research undertaken when researcher is interested in knowing
the cause and effect relationship.
c) Descriptive research:
A descriptive study is undertaken when the researcher wants to know
the answer of who, what, why, whom and how.
Descriptive studies can be divided into two brand categories:SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER
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1. Cross sectional
2. Longitudinal
Cross sectional are two types: - 1) Field studies
2) Survey studies
This project is completed taking into consideration of descriptive
research as it consists of survey method.
5.4 RESEARCH ENVIRONMENT
Generally there are 2 types of research environment. They are:
(a) Library project
(b) Company project
I have conducted survey report so it is necessary to take a company
project.
5.5 DATA COLLECTION
Data collection is the curious elements of research study the research in
depend on what data you are going to collect on your research.
a) Primary Data:The data, which are collected for the first time, directly from the
respondents to the base of knowledge & belief of the research, are called primary
data. The normal procedure is to interview some people individually or in a group
to get a sense of how people feel about the topic.
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So far as this research is concerned, primary data is the main source of
information. The data collected is through questionnaire & information provided
by the respondent.
b) Secondary Data:
When data are collected & compiled in a published nature, it is
called secondary data.
So far as this research is concerned, Internet & many magazines
and the brochures have been referred as secondary data.
DATA COLLECTION INSTRUMENT
Here primary data collection method is used as Questionnaire was
selected as the research instrument for the survey.
Sample Size
The numbers of respondents selected for conducting the survey are 100
investors. These samples are collected on the random basis.
Presentation of Data
The presentation of data is through CHARTS AND GRAPHS which
will help in analyzing the response of the investors.
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Findings & Suggestion
The findings & suggestion are given based on the research work done &
after analyzing the survey work conducted. It gives results about how many
people prefer e-broking services provide by their broker.
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Here, first data is analyzes by age, gender and occupation wise.
Age:
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From the below graph we came to know about the age group of people
who were taken by me as a sample size.
Age < 20 21-35 35-50 >50No. of
Respondent
5 73 21 1
< 20
21-35
35-50
>50
Interpretation:
After analyzing the graph I came to know that among all the
respondent 5 of respondents are age of less than 20, 73 of respondents are in
age of 21 to 35, 21 of respondents are in age of 35 to 50 and 1 % of respondents
are above 50.
Gender:
After bifurcating the no. of respondent in respect to their gender we
came across the following figures:
Gender Male FemaleNo. of 62 38
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Respondent
Male
Female
Interpretation:
From the above frequency we can say that out of 100
respondents 62 were male and only 38 respondents are female.
Questionnaire questions are tabulated by analyzing data based on responses
and interpret them.
(1) Where do you invest your money? (You can tick more than one)
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Interpretation:
Here of 55 respondents are investing in share market & among them
many investors are investing in different types of exchanges so by evaluating thequestionnaire we came to the above figures. So, people more invest in share
market and second priority give to commodity market to invest their money.
(2) )From the following option, which Broking firms are you aware?
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Particulars No. of Respondent
Stock market 55Commodity market 17
Govt. schemes 16
Real estate 13
Mutual fund 25
RBI bonds 10
Others 3
TOTAL 139
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(You can tick more than one)
Particulars No. of Respondent
Indiainfoline 19
Aadinath 47
Share Khan 78Anandrathi 36
ICICI direct 43
Angel 9
Total 237
Interpretation:
Here majority of respondent are aware about the share khan as they are
the long lasting broking firm of this region.
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(3) Are you aware about E-Broking?
Awareness of E-brokin
Yes
No
Interpretation:
As internet is new for current generation. so, majority of
respondent are aware about E-Broking.
(4) If yes, then which features of the E-Broking do you like?
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Response No. of
RespondentsYes 57No 43Total 100
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Particulars No. of Respondent
Portfolio management System 6
Reduce paper work 11
Speed of execution 16
Control liquidity 9
Reduce settlement risk 7
Others 8
TOTAL 57
Interpretation:
Here, out of 100 respondents, 57 respondents are aware of e-broking. So,
on the basis of 57 respondents, features of e-broking are analyzed. More people
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0
2
4
6
8
10
12
14
16
18Portfolio
management
System
Reduce paper work
Speed of execution
Control liquidity
Reduce settlement
risk
Others
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say that speed of execution feature; they are doing e-broking. 16 respondents
say speed of execution, 11 respondents like reduce paper work and 9
respondents like they control liquidity. And others like not compulsion etc.
(5)) In which of the following stock broking houses you invest with E-
Broking?
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Particulars No. of Respondent
Indiainfoline 5
Aadinath 8
Share Khan 17
Anandrathi 10
ICICI direct 8
Angel 4
Others 5
TOTAL 57
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Indiainfoline
Aadinath
Share Khan
Anandrathi
ICICI direct
Angel
Others
Interpretation:
Here majority of share holder are like to invest in share khan, theanadrathi securities and other firms would like to expand their firm by the way tothe advertisement, publicity, E-Mail, etc & attract the clients. out of 57respondents, 10 respondents invest their money in sharekhan and 10respondents doing trading in anandrathi.
(6) Which mode of trading alternative do you use?
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Online Trading Offline TradingNo. of
Respondent
26 31 79
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Online Trading
Offline Trading
Interpretation:
Out of 57 respondents, 26 are doing online trading & rest are
selecting the alternative method so I can say after analyzing the above data I
came to know that though there is a fast & computerized generation, people
accept to do online trading as the people are quiet busy in their day to day life &
the investors are more knowledge that to do online trading.
(7)Which types of online trading service are you prefer in your broker?
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Full service Discount broker TOTALNo. of
Respondent
40 17 57 80
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Full service
Discount broker
Interpretation:
Here, many SBHs provide two types of e-broking services. So that 40
respondents prefer full service and 9 respondents prefer discount broker.
(8) Which type of e-broking related value added services are provided by
your firm? (You can tick mark more than one)
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Particulars No. of Respondent
Research calls & Reports 24
Trading calls-SMS alerts 20
Phone trade orders 11
Others 2
TOTAL 57
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Research c al ls
ReportsTrading calls-S
alerts
Phone trade
orders
Others
Interpretation:
Mostly All Firms Are Providing Different Type Of Value Added Services
To Their Online And Offline Client. 24 Respondent Say That Firm Provide
Research Calls And Trading Calls.
(9) Is there lacking something in E-Broking?
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Response No. of
RespondentsYes 29No 28Total 57
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Lackness
Yes
No
Interpretation:
The 29 of respondent feels that there is something lacking in
E-Broking according to their experience & in below question they are liable to
mention their problem.
(10) If yes, then select following option.
Particulars No. of Respondent
Internet traffic 8
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Server problems 8
Technical problems 7
Others 6
Total 29
Lackness of e-broking features
Internet traffic
Server problems
Technical
problems
Others
Interpretation:
29 respondents feel that there is something lackness of e-broking. Out of
29 respondents, 8 respondents say that internet traffic and server problem is
main problem while doing trading.
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After doing research in Surat stock broking firms I have found that,
Many people invest their money in Share market. I have found
that 44 respondents invest their money in share market and it is
greater than other investment alternatives. 11 respondents invest in
real-estate and 19 respondents invest in commodity market, 10
respondents invest in mutual fund, 6 respondents invest in govt.
schemes and 7 respondents in RBI bonds.
There are various SBHs in surat city. So, people prefer differentbroking house. In that 26 respondents prefer sharekhan, 19
respondents prefer anandrathi, 20 respondents prefer angel, 14
respondents prefer adinath, 12 respondents prefer ICICI direct and 9
respondents prefer other firm to doing trading.
I found that 57% respondents are aware of E-Broking service and
43% are aware about it.
In out of 10, 57 respondents aware about e-broking. In that 16
respondents prefer e-broking features like speed of execution is
important. So, it advantage for client.
26 respondents out of 57 doing online mode of trading and 31
respondents prefer offline trading.
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There are some lackness about e-broking. So, many people not
doing online trading. It includes such type of lackness are faced while
doing online trading like technical problem and server problem, internet
traffic etc.
Conclusion
E-Broking facility is highly ill-famed among the investors. Thus it is
required to provide in depth knowledge of the market to investors. So,
clients are easily getting money.
Broking house must try to create massive awareness programmed among
the beneficiaries about the benefits for future trading and convince them to
do the trading by E-Broking.
Broking house also provide various short term and long term online
broking schemes offer. So that they will secure their future.
LIMITATIONS OF STUDY:
In any study there are two side. Good and bad experience toresearch topic. There is some limitations about this study. It is as follows.
Personal Bias:
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Some respondents may have had personal bias due to which they may not
have given the correct information and due to which the right conclusion may not
be have been derived at.
Area:
The area was limited only to Surat. The result may have varied, if it was
conducted somewhere else.
Sample Size:
The Sample size taken is only 100; which may not very accurate results.
Time Limit:
The time limit taken for conducting the research was very less it could also
be one of the limitations of the study.
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After taking survey on Preference of Investors towards E-Broking in
Various SBHs in Surat, there are recommendations and they are given
below:
Aware regarding stock broking houses I had found that investors are only
good aware with India angel and share khan remember stock broking
houses is not much aware to the investors, so they can aware investors
through different advertising media.
In E-Broking speed of execution approximately equal that execution of E-
Broking is speedily and not speedily. So they can increase their execution
through interact with depository participants.
In mode of trading alternatives I had found that 31 percentages are using
offline trading and 26 percentages are using online trading. Here investors
are not using much online trading because lack of computer efficiency,
internet problem and not depth knowledge regarding online trading. So
SBHs can provide information regarding online trading and they can
aware with online trading.
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WEBSITES:
http://www.bseindia.com/about us.com
http://www.nseindia.com/about us.com
Www. Rathionline.com
BOOKS REFERED:
Marketing research, an applied orientation 5th edition
- By Naresh K Malhotra
Pg no 109,134
Financial Markets & services, Himalaya Publication House
- By Gordan Natarajan
Pg no 182
Anandrathi weekly magazine
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QUESTIONNAIRE
I Payal Desai am a college student of Shri.M.H.Kadakia Institute of
Management and am conducting survey on Preference of Investors towards
E-Broking in Various SBHs in Surat. I assure that the data will be used for
educational purpose only and that it will not be disclosed to any other source.
Name: ___________________________________________
Age (in years):
Up to 20 21-35 36-50 Above 50
Address: __________________________________________
__________________________________________
Gender: ______________ Phone No.: ________________
E-Mail:___________________________________
(1) Where do you invest your money? (You can tick more than one)
Stock Market Real Estate
Commodities Market Mutual Fund
Govt.Savings Schemes RBI Bonds
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Others _______________
(2)From the following option, which Broking firms are you aware?
(You can tick more than one)
Indiainfoline Aadinath Share Khan
Anadrathi ICICI direct Angel
(3) Are you aware about E-Broking?
Yes No
(4) If yes, then which features of the E-Broking do you like?
(You can tick more than one)
Portfolio management System
Reduce paper work
Speed of execution
Others______________________________________
5) In which of the following stock broking houses you invest with E-
Broking?
Indiainfoline Aadinath Share Khan
Anadrathi ICICI direct Angel
(6) Which mode of trading alternative do you use?
Online Trading Offline Trading
(7)Which types of online trading service are you prefer in your broker? Full service broker Discount broker
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(8) Which type of e-broking related value added services are provided by
your firm? (You can tick mark more than one)
Research calls & reports Trading calls-SMS alerts
Phone trade orders others
(9) Is there lacking something in E-Broking?
Yes No
(10) If yes, then select following option.
In case of on online trading Internet traffic
Server problems
Technical problems
Others______________________________________
Thank you....
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