KaBOOM! Corporate Philosophy
Transcript of KaBOOM! Corporate Philosophy
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The KaBOOM! Corporate Partner Philosophy
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Blue Chip Partners in Play
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Dream Big, Pilot First, Grow Later
• Start small, pilot first• Let partners understand the cause
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Partner DNA Matters
• Don’t just go for the big partners• Look for partners that “fit”
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Getting in the Door
• Research, research, research• Read everything a potential partner reads• Plan and have multiple scenarios ready
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The Paperless Meeting
• Don’t pitch right off the bat• Ask lots of questions• Follow up and follow through
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Build A Web of Support
• Seek multiple contacts• Leverage and praise champions• CEO is not The Holy Grail
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Fewer, Bigger, Longer: Partners and Partnerships
• Work on transformation, not transaction• Retention matters
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Price It Right
• Execute on budget• Don’t rob Peter to pay Paul
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Manage the Relationship Well
• Match skills & competency toe-to-toe, first• Leverage yourself, second• Face-time, not Facebook
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Think “Co-owners”, not “Funders”
• Build relationships • Share goals, responsibility, accountability and credit
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Involve the EntireOrganization
• Work to meet objectives of Marketing, PR, HR, merchandizing, government affairs, etc.
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Let Partners Advance Your Cause
• Create experiences that let employees fall in love with the cause
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Integrate Your Operations
• Get to know culture, priorities and people
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Surprise and Delight
• Show genuine gratitude• Be creative, make a lasting impression