Kabloom caseanalysis
-
Upload
agustina-baistrocchi -
Category
Education
-
view
74 -
download
9
Transcript of Kabloom caseanalysis
![Page 1: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/1.jpg)
Kabloom Case analysis
Mark , Kim , Agustina , Jackie & Nolan
![Page 2: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/2.jpg)
“The Power of Fresh Flowers”
Encourage consumers to buy flowers as daily commodities and not just for special occasions
Starbucks of flowers European model Prioritize excellent customer service
![Page 3: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/3.jpg)
ObstaclesMission Statement
Marketing
Franchising
Distribution Location Franchise
![Page 4: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/4.jpg)
Steps to recovery
![Page 5: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/5.jpg)
Mission Statement
Reformat Everyday Any day “Providing fresh, reasonably priced flowers
for any occasion”
![Page 6: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/6.jpg)
Marketing Resort to print advertising
Eliminate TV ads Spent $1.5 million
Result 4% increase
Billboards Average of $2,500 per month
Mailers Public Transportation
Bus schedules approx. $7,000 for all routes
per month
![Page 7: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/7.jpg)
Downsize
Franchises10 months
Four months to turn aroundSix months notice until closing
LocationsStands
![Page 8: Kabloom caseanalysis](https://reader030.fdocuments.in/reader030/viewer/2022032506/55cc0a32bb61eb2f798b45c2/html5/thumbnails/8.jpg)
Solutions/Implementation Eliminate decentralized system