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Funded by the

Communicating

Rural Development

S e t y ou r

pr i or i t i e s !

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Fostering

knowledgetransfer in agriculture,

orestry and rural

areas.Enhancing the

competitiveness o

all types o agriculture

and enhancing arm

viability.

Promoting resourceefficiency and supporting

the shif towards a

low-carbon andclimate-resilient economy

in the agriculture, ood andorestry sectors.

Promoting social

inclusion,poverty reduction

and economicdevelopment in

rural areas.

Promotingfood chain

organisation and

risk management

in agriculture.

5

6

2

3

6 priorities forrural development policy

in the 2014-2020 period:

1

Do you want to communicate aboutrural development priority?

— get inspired by the Communicating Rural DevelopmentGateway of EAFRD-funded communication tools at www.enrd.eu

Restoring,

preserving and

enhancingecosystems dependent

on agriculture and

orestry.

4

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“We chose to share a short video

illustrating our campaign ‘Well

farmed: A portion of agriculture on

your plate!’ launched in 2012”.

“We focused on reaching local and regional level audi-

ences during the campaign, as we wanted to reach the

general public and especially children, but we think that

it covers an issue of European concern: the importance

of agriculture and horticulture in the past, present and

future. The video perfectly captures the atmosphere and

activities on offer. And it also allows people who didn’tget a chance to visit the roadshow to see what they

missed! We’ve had good feedback on the video — people

really like to watch it! It’s a simple but dynamic tool,

freely available online, that captures the essence of the

campaign, in a way we could not achieve with text or

photos alone”.

A r i a n e v a n d e r S t e e nFlemish Rural Network, Belgium-Flanders

CommunicatingRural Development Gateway

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Promotional video on a public roadshow to promote

agriculture and horticulture

Well farmed — a portionof agriculture on your plate!Belgium

Tool type: Audiovisual and Media — video

Target audience:

General audience, children

Summary:

This promotional video conveys the interactive activities

and general atmosphere of the ‘Well farmed — a portion

of agriculture on your plate’ roadshow, held in five Flemish

provinces in Belgium, during the summer of 2012. The road-

show, which was organised by the Flemish Rural Network andthe Department of Agriculture and Fisheries, formed part of

campaign to promote agriculture and horticulture to the gen-

eral public. The short video consists of an array of general

‘cutaways’(visuals) of adults and children alike. These are

simply overlaid with up-tempo music (no graphics or voice-

over) to convey the fun and energy of the roadshow itself.

Technical details:

2.05 min video clip accessible via YouTube.

www.enrd.eu

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Date: / / My action list Priority Task Due Done!

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Around 60% of EU’s population

lives inrural areas which cover around

90% of the EU territory.

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MEMO

Join the rural network community today: www.enrd.eu

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The farming and food sectors together

provide 7% of all jobs and generate 6%

of European gross domestic product .


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{

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Young farmers account 6%of the EU active farming population.