K-Swiss Mobile Campaign Using Microsoft Tag
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TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 72 and Sunny – K Swiss Kenny Powers MFCEO Multimedia Mobile Web App We turn action codes into mobile engagement on any mobile phone.
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Ad agency 72 and Sunny worked with sports footwear and apparel company K-Swiss to create an irreverent multichannel campaign featuring Kenny Powers (Danny McBride), a character from the HBO cable series “Eastbound & Down.” He appoints himself CEO of K-Swiss in an effort to make the sports world more exciting. He then enlists various professional athletes to hold key positions within the company, including chief marketing officer, vice president of carnage, and director of community outreach. Consumers who scan the Microsoft Tags are brought into an immersive mobile experience that was created using leading edge “app-like” capabilities. The screen can be swiped from right to left, like an app, or the user can select from one of the menu items on the top bar to go directly to the page.
Transcript of K-Swiss Mobile Campaign Using Microsoft Tag
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
72 and Sunny – K Swiss
Kenny Powers MFCEO Multimedia Mobile Web App
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Tags Activate Interactive Mobile Web App
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Web App Packed With Multimedia Engagement
Video
Audio
Sweepstakes Downloads
Mobile Commerce
Product Information
Social Media
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Swipe Navigation Compels Exploration
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Social Media Engages With Sharing at Any Stage
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Videos and Audio Clips Enhance Branding
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Enter KSwiss Sweepstakes With Email Address
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
Product Page Launches Videos and mCommerce
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
Downloads Create Lasting Engagement
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
Convert to Mobile Commerce
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
