1

K L University

Course Structure for M-Tech [Structural Engineering] 2012 - 2014 Batch

First Year [First Semester]

S No Code Course Title L T P Cr

1 11 CE 501 Applied Mathematics 3 1 0 4

2 11 CE 502 Theory of Elasticity 3 1 0 4

3 11 CE 503 Structural Dynamics 3 1 2 5

4 11 CE 504 Advanced Prestressed Concrete 3 1 2 5

5 Elective – I 3 0 0 3

11 CE 531 Repair and Rehabilitation of structures

11 CE 532 Design of Offshore structures

6 Elective – II 3 0 0 3

11 CE 541 Geotechnical Earthquake Engineering

11 CE 542 Stability of Structures

7 11 CE 551 Seminar 0 0 4 2

Total Credits: 26

First Year [Second Semester]

S No Code Course Title L T P Cr

1 11 CE 601 Finite Element Analysis 3 1 2 5

2 11 CE 602 Bridge Engineering 3 1 0 4

3 11 CE 603 Earthquake Resistant Design of Structures 3 1 0 4

4 11 CE 604 Theory of Plates and Shells 3 1 0 4

5 Elective – III 3 0 0 3

11 CE 631 Industrial Structures

11 CE 632 Design of Tall Structures

11 CE 633 Optimization of Structures

6 Elective – IV 3 0 0 3

11 CE 641 Advanced Design of structures

11 CE 642 Fracture Mechanics

11 CE 643 Green Buildings

7 11 CE 651 Term Paper 0 0 4 2

Total Credits: 25

Second Year

S No Code Course Title L T P Cr

1 Thesis Work 36

Total Credits: 36

2

CE/BOS/CE 501/0513

K L UNIVERSITY

APPLIED MATHEMATICS (11 - CE 501)

SYLLABUS

One Dimensional Wave and Heat Equations

Laplace transform methods for one-dimensional wave equation – Displacements in a long

string – longitudinal vibration of an elastic bar – Fourier transform methods for one-

dimensional heat conduction problems in infinite and semi-infinite rods.

Elliptic Equation

Laplace equation – Properties of harmonic functions – Solution of Laplace’s equation by

means of Fourier transforms in a half plane, in an infinite strip and in a semi-infinite strip –

Solution of Poisson equation by Fourier transform method.

Calculus of Variations

Concept of variation and its properties – Euler’s equation – Functional dependant on first and

higher order derivatives – Functionals dependant on functions of several independent

variables – Variational problems with moving boundaries –Direct methods – Ritz and

Kantorovich methods.

Eigen Value Problems

Methods of solutions: Faddeev – Leverrier Method, Power Method with deflation –

Approximate Methods: Rayleigh – Ritz Method

Numerical Integration

Gaussian Quadrature – One and Two Dimensions – Gauss Hermite Quadrature – Monte

Carlo Method – Multiple Integration by using mapping function

TEXT BOOKS:

1. Introduction to Partial Differential Equations by K. Sankara Rao, Prentice Hall of

India Pvt. Ltd., New Delhi, 1997.

2. Numerical Methods in Science and Engineering A Practical Approach by S.

Rajasekaran, A. H. Wheeler and Company Private Limited, 1986.

3. Calculus of Variations with Applications by A.S. Gupta, Prentice Hall of India Pvt.

Ltd., New Delhi, 1997.

4. Integral Transforms for Engineers by L.C. Andrews and B. K. Shivamoggi, Prentice

Hall of India Pvt. Ltd., New Delhi, 2003.

L T P Cr

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3

CE/BOS/ CE 502/0513

K L UNIVERSITY

THEORY OF ELASTICITY (11 – CE 502)

SYLLABUS

Two-dimensional problems in rectangular coordinates

Plane stress ; Plane strain; Differential equations of equilibrium; Boundary conditions;

Compatibility equations; Stress function; Governing differential equation; Solution by

Polynomials; End effects – Saint-Venant’s Principle; Determination of displacements;

Bending of a cantilever loaded at the end; Bending of a beam by uniform load

Two-dimensional problems in polar coordinates

General equations in polar coordinates; Stress distribution symmetrical about an axis; Effect

of circular holes on stress distribution in plates; Concentrated force at a point of a straight

boundary; Concentrated force acting on a beam; Stresses in a circular disc, general solutions

of the two dimensional problem in polar coordinates, applications of the general solutions in

polar coordinates.

Strain energy methods

Total strain energy; Principle of virtual work; Griffith’s theory of rupture; Castigliano’s

theorem; Principle of least work (Stationary potential energy), applications of the principle of

least workrectangular plates, shear lag

Analysis of stress and strain in three dimensions

Stress at a point – components of stress; Principal stresses; Stress ellipsoid and stress director

surface; Determination of principal stresses; Stress invariants; Determination of maximum

shear stresses; Octahedral shear stress; strain at a point – Components of strain; differential

equations of equilibrium, the principle of superposition

Torsion

Torsion of straight bars – Saint Venant’s theory; Elliptic cross section; Membrane analogy;

Torsion of a bar of narrow rectangular cross-section; Torsion of rolled profile sections;

Torsion of thin tubes

Text Books:

1. Theory of Elasticity by Timoshenko, S. and Goodier J.N., McGraw Hill Book Co.,

Newyork, 1988.

Reference Books

1. Sadhu Singh, "Theory of Elasticity", Khanna Publishers, New Delhi 1988.

2. Hearn , E.J. “Mechanics of Materials”, Vol.2, Pergamon Press, Oxford, 1985

3. Irving H.Shames and James, M.Pitarresi, “Introduction to Solid Mechanics”, Prentice Hall

of India Pvt. Ltd., Newl Delhi -2002.

L T P Cr

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4

CE/BOS/CE 503/0513

K L UNIVERSITY

STRUCTURAL DYNAMICS (11 – CE 503)

SYLLABUS

Equation of Motions, Problem Statement, Solution Methods of Single Degree of Freedom

Systems (SDOF)

Basic concepts of structural dynamics; single degree of freedom system, force displacement

relationship, damping force, equation of motion, mass-spring-damper system, methods of solution of

differential equation.

Free Vibration (SDOF):

Undamped free vibration, viscously damped free vibration, energy in free vibration.

Response to Harmonic and Periodic Excitations (SDOF)

Harmonic vibration of undamped systems, Harmonic vibration with viscous damping, response to

vibration generator, natural frequency and damping from harmonic test, force transmission and

vibration isolation, vibration measuring instruments, energy dissipated in viscous damping. Response

to periodic force.

Response to Arbitrary, Step And Pulse Excitations (SDOF)

Response to unit impuse, response to arbitrary force, step force, ramp force, response to pulse

excitations, solution methods, effects of viscous damping.

Numerical Evaluation of Dynamic Response (SDOF)

Time stepping methods, methods based on interpolation of excitation, central difference method,

newmark’s method, stability and computational error, analysis of nonlinear response by newmark’s

method.Earthquake Response to Linear Systems (SDOF)

Earthquake excitation, equation of motion, response quantities, response history, response spectrum

concept, deformation, pseudo-velocity and pseudo acceleration response spectra, peak structural

response from the response spectrum, response spectrum characteristics, elastic design spectrum,

comparison and distinction between design and response spectra.

Generalised Single Degree of Freedom Systems

Generalised SDOF systems, rigid body assemblages, systems with distributed mass and elasticity,

lumped mass system-shear building, natural vibration frequency by Rayleigh’s method.

Multi -degree of freedom systems (MDOF)

Equation of motions: simple system-two storey shear building, general approach for linear systems,

static condensation, symmetric plan systems: ground motion. Multiple support excitation, methods of

solving the equation of motions.

Free Vibration (MDOF)

Natural frequencies and modes: systems without damping, modal and spectral matrices, orthogonality

of modes, normalization of modes. Solution of undamped free vibration systems, solution methods for

eigenvalue problem.

Text Books:

1. Dynamics of structures by Anil K Chopra; Prentice-Hall of India Limited, New Delhi.3rd

edition

2006.

2. Dynamics of Structures by R.W. Clough and P.E. Penzien, McGraw-Hill. 1st edition 1975

Reference Books:

1. Structural Dynamics for Structural Engineers by G. C. Hart & K. Wang; John Wiley & Sons. 1st

edition 1991

2. Structural Dynamics by Mario Paz, CBS Publishers.1st edition 1991.

L T P Cr

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5

CE/BOS/ CE 504/0513

K L UNIVERSITY

ADVANCED PRESTRESSED CONCRETE (11 – CE 504)

SYLLABUS

Introduction, Prestressing Systems and Material Properties

Basic concepts of pre-stressing; Historical development; Advantages and Types of Pre-

stressing, Pre-tensioning Systems and Devices, Post-tensioning Systems and Devices, Need

for High strength steel and High strength concrete; Losses Of Prestress: Nature of losses of

pre-stress; Loss due to elastic deformation of concrete, shrinkage of concrete, creep of

concrete, relaxation of stress in steel, friction and anchorage slip; Total losses allowed for in

design.

Analysis of Prestressed Member

Analysis of Members under Axial Load: Analysis at Transfer, Analysis at Service , Analysis

for Ultimate Strength, Analysis of Member under Flexure:, Analysis at Transfer and at

Service, Cracking Moment, Kern Point, Pressure Line, Analysis for Ultimate Strength, design

loads and strength, Calculation of Crack Width, Variation of Stress in Steel, Analysis of a

Rectangular Section, Analysis of a Flanged Section.

Deflections of Prestressed Concrete Members:

Importance of control of deflections; Factors influencing deflections; Short term deflections

of uncracked members. Long term deflection of cracked member; Transmission Of Pre-

Stress: Transmission of Pre-stressing force by bond; Transmission length; Bond stresses;

Transverse tensile stresses; End zone reinforcement; Flexural bond stresses in pre –tensioned

and post – tensioned grouted beams, stress distribution in end block, Anchorage zone

reinforcements; Shear And Torsion Resistance Of Prestressed Concrete Member: Shear

and Principal stresses; Ultimate shear resistance of pre-stressed concrete members; Design of

shear reinforcement, pre-stressed concrete members in torsion, Design of reinforcements for

torsion, shear and bending.

Design of Pre-Stressed Members

Design of sections for flexure, Design of Sections for Axial Tension, Design of Sections for

compression and bending, design of pre-stressed section for shear and torsion, design of pre-

stressed member for bond. Dimensioning of flexural member, design for pre-tensioning

member, design of post-tensioning members.

Composite Construction of Prestressed Concrete

Composite structural member, types of composite construction, analysis of stresses,

differential shrinkages, deflection of composite member, flexural strength of composite

sections, shear strength of composite section; Design of Continuous Prestressed Concrete

Member: Advantages of continuous members, ultimate load analysis of continuous pre-

stressed member, design of continuous pre-stressed concrete beams.

Text Books: (supplemented with IS: 1343)

1. Prestressed Concrete by N. Krishna Raju; Tata Mc Graw - Hill Publishing Company

Limited, New Delhi.3rd

edition, 1995.

2. Design of Prestressed Concrete Structures by T.Y. Lin & Ned H. Burns; John Wiley &

Sons, 3rd

edition, 1981.

Reference Books

1. Prestressed concrete by N. Rajagopalan; Narosa Publishing House.2nd

edition, 2005.

2. Design of Prestressed Concrete by A. Nilson; John Willey & Sons.2nd

edition, 1987.

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CE/BOS/CE 601/0513

K L UNIVERSITY

FINITE ELEMENT ANALYSIS (11 – CE 601)

SYLLABUS

Basic Principles

Equilibrium equations; Strain-displacement relations; linear constitutive relations;

Principle virtual work; Principle of stationary potential energy

Element Properties

Different types of elements; Displacement models; Relation between nodal degrees of

freedom and generalized coordinates; Convergence requirements; Compatibility requirement;

Geometric invariance; Natural coordinate systems; Shape functions; Element strains and

stresses; Element stiffness matrix; Element nodal load vector. Isoparametric elements –

Definition, Two-dimensional isoparametric elements – Jacobian transformation, Numerical

integration

Direct Stiffness method and Solution Technique

Assemblage of elements–Obtaining Global stiffness matrix and Global load vector;

Governing equilibrium equation for static problems; Storage of Global stiffness matrix in

banded and skyline form; Incorporation of boundary conditions; Solution to resulting

simultaneous equations by Gauss elimination method

Plane-stress and Plane-strain analysis

Solving plane stress and plane-strain problems using constant strain triangle and four nodded

isoparametric element

Analysis of plate bending

Basic theory of plate bending; Shear deformation plates; Plate bending analysis using four

noded isoparametric elements

Text Books:

1. Introduction to Finite Elements in Engineering by R.T. Chandrupatla and A.D.

Belegundu, Prentice Hall of India, 1997.

Reference Books:

1. Finite Element Analysis by Abel and Desai, New Age Publishers, 2007.

2. Finite Element Analysis: Theory and Programming by C. S. Krishnamoorthy, Tata

McGraw- Hill, 1995

3. Finite Element Procedures in Engineering Analysis by K. J. Bathe, Prentice Hall Inc.,

1996.

4. The Finite Element Method by O.C. Zienkiewicz, and R.L.Taylor, McGraw – Hill, 1987.

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CE/BOS/CE 602/0513

K L UNIVERSITY

BRIDGE ENGINEERING (11 – CE 602)

SYLLABUS

I.R.C. Specifications For Road Bridges

Different types of bridges; I.R.C. specifications for road bridges; Design Of R.C Slab

Culvert: Loads considered for design, Design of R.C. slab culvert.

Design of T – Beam Bridge

Pigeaud’s method for computation of slab moments; courbon’s method for computation of

moments in girders; Design of simply supported T-beam Bridge.

Design of Sub Structure For Bridges

Pier and abutment caps; Materials for piers and abutments’ Design of pier; Design of

abutment; Backfill behind abutment; approach slab.

Design of Bearings For Bridges

Importance of bearings; bearings for slab bridge; bearings for girder bridges; Expansion

bearings; Fixed bearings; Design of elastomeric pad bearing; Foundations For Bridges:

Scour at abutments and piers; Grip length; Types of foundations; Design of well foundation.

Cable Supported Bridge

Different types of cable supported bridge, difference between suspension bridge and cable

stayed bridge. Different components and factors considered for design of a) suspension

bridge, b) cable stayed bridge.

Text Books:

1. Essentials of Bridge Engineering by Johnson Victor; Oxford & IBH publishing Co.

Pvt. Ltd.2007

2. Cable supported bridges, concepts and design by N J Gimsing. John Willey and Sons,

2nd

edition

Reference Books:

1. Design of Bridge Structures by T. R Jagadeesh, M.A Jayaram, Prentice Hall of India

Pvt. Ltd. 2nd

edition.

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CE/BOS/ CE 603/0513

K L UNIVERSITY

EARTHQUAKE RESISTANT DESIGN OF STRUCTURES (11 – CE 603)

SYLLABUS

Seismic-resistant building architecture

Introduction; Lateral load resisting systems- moment resisting frame, Building with shear

wall or bearing wall system, building with dual system; Building configuration – Problems

and solutions; Building characteristics – Mode shape and fundamental period, building

frequency and ground period, damping, ductility, seismic weight, hyperstaticity/redundancy,

non-structural elements, foundation soil/ liquefaction. Foundations; Quality of construction

and materials – quality of concrete, construction joints, general detailing requirements

Design forces for buildings Introduction; Equivalent static method; Mode superposition technique; Dynamic

inelastic-time history analysis; Advantages and disadvantages of these methods;

Determination of lateral forces as per IS 1893(Part 1) – Equivalent static method, Model

analysis using response spectrum

Ductility considerations in earthquake resistant design of RCC buildings

Introduction; Impact of ductility; Requirements for ductility; Assessment of ductility–

Member/element ductility, Structural ductility; Factor affecting ductility; Ductility factors;

Ductility considerations as per IS13920

Earthquake resistant design of a long two-storey, two-bay RCC building

Determination of lateral forces on an intermediate plane frame using Equivalent static

method and Model analysis using response spectrum; Analysis of the intermediate frame for

various load combinations as per IS1893(Part 1); Identification of design forces and moments

in the members; Design and detailing of typical flexural member ,typical column, footing

and detailing of a exterior joint as per IS13920.

Base isolation of structures

Introduction; Considerations for seismic isolation; Basic elements of seismic isolation;

seismic-isolation design principle; Feasibility of seismic isolation; Seismic-isolation

configurations

Text Books:

1. Earthquake resistant design of structures by Pankaj Agarwal and Manish Shrikhande,

Prentice-Hall of India, 2006.

2. Seismic design of reinforced concrete and masonry buildings by T. Paulay and M.J.N.

Priestley, John Wiley & Sons, 1991.

3. The seismic design handbook, Edited by F. Naeim, Kluwer Academic publishers,

2001.

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CE/BOS/ CE 604/0513

K L UNIVERSITY

THEORY OF PLATES AND SHELLS (11 – CE 604)

SYLLABUS Prerequisite: - Theory of Elasticity

Introduction: Assumptions in the theory of thin plates – Pure bending of

Plates – Relations between bending moments and curvature - Particular cases of pure bending

of rectangular plates, Cylindrical bending - immovable simply supported edges – Synclastic

bending and Anticlastic bending – Strain energy in pure bending of plates in Cartesian and

polar co-ordinates – Limitations.

Laterally Loaded Circular Plates:- Differential equation of equilibrium – Uniformly loaded

circular plates with simply supported and fixed boundary conditions – Annular plate with

uniform moment and shear force along the boundaries.

Laterally Loaded Rectangular Plates: - Differential equation of plates – Boundary conditions

– Navier solution for simply supported plates subjected to uniformly distributed load and

point load – Levy’s method of solution for plates having two opposite edges simply

supported with various symmetrical boundary conditions along the other two edges loaded

with u. d. l. – Simply supported plates with moments distributed along the edges -

Approximate Methods.

Effect of transverse shear deformation - plates of variable thickness – Anisotropic plates-

thick plates- orthotropic plates and grids - Large Deflection theory.

Deformation of Shells without Bending:- Definitions and notation, shells in the form of a

surface of revolution, displacements, unsymmetrical loading, spherical shell supported at

isolated points, membrane theory of cylindrical shells, the use of stress function in calculating

membrane forces of shells.

General Theory of Cylindrical Shells:- A circular cylindrical shell loaded symmetrically with

respect to its axis, symmetrical deformation, pressure vessels, cylindrical tanks, thermal

stresses, in extensional deformation, general case of deformation, cylindrical shells with

supported edges, approximate investigation of the bending of cylindrical shells, the use of a

strain and stress function, stress analysis of cylindrical roof shells.

Text Books:

1. S.P Timoshenko and S.W Krieger, Theory of Plates and Shells, McGraw Hill, 1989.

Reference Books:

1. R. Szilard, Theory and Analysis of Plates – Classical Numerical Methods’, Prentice

Hall inc, 1974.

2. P.L Gould, Analysis of Shells and Plates, Springer-Verlag, New York, 1988.

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CE/BOS/CE 531/0513

K L UNIVERSITY

REPAIR & REHABILITATION OF STRUCTURES (11 – CE 531)

SYLLABUS

Introduction

Deterioration of structures with aging; Need for rehabilitation

Distress in concrete /steel structures

Types of damages; Sources or causes for damages; effects of damages; Case studies

Damage assessment and evaluation models

Damage testing methods; Non-destructive testing methods

Rehabilitation methods

Grouting; Detailing; Imbalance of structural stability; Case studies

Methods of Repair

Shortcreting; Grouting; Epoxy-cement mortar injection; Crack ceiling

Seismic Retrofitting of reinforced concrete buildings

Introduction; Considerations in retrofitting of structures; Source of weakness in RC frame

building – Structural damage due to discontinuous load path; Structural damage due to lack

of deformation; Quality of workmanship and materials; Classification of retrofitting

techniques; Retrofitting strategies for RC buildings – Structural level (global) retrofit

methods; Member level (local) retrofit methods; Comparative analysis of methods of

retrofitting

Text Books:

1. Diagnosis and treatment of structures in distress by R.N.Raikar, Published by R&D

Centre of Structural Designers & Consultants Pvt.Ltd., Mumbai, 1994.

2. Handbook on Repair and Rehabilitation of RCC buildings, Published by CPWD, Delhi,

2002.

3. Earthquake resistant design of structures by Pankaj Agarwal and Manish Shrikhande,

Prentice-Hall of India, 2006.

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CE/BOS/CE 532/0513

K L UNIVERSITY

DESIGN OF OFFSHORE STRUCTURES (11 – CE 532)

SYLLABUS

WAVE THEORIES

Wave generation process, small and finite amplitude wave theories.

FORCES OF OFFSHORE STRUCTURES

Wind forces, wave forces on vertical, inclined cylinders, structures - current forces

and use of Morison equation.

OFFSHORE SOIL AND STRUCTURE MODELLING

Different types of offshore structures, foundation modeling, structural modeling.

ANALYSIS OF OFFSHORE STRUCTURES

Static method of analysis, foundation analysis and dynamics of offshore structures.

DESIGN OF OFFSHORE STRUCTURES

Design of platforms, helipads, Jacket tower and mooring cables and pipe lines.

Text Books:

1. Dawson.T.H., “Offshore Structural Engineering”, Prentice Hall Inc Englewood

Cliffs, N.J. 1983

Reference Books:

1. Chakrabarti, S.K. “Hydrodynamics of Offshore Structures”, Computational

Mechanics Publications, 1987.

2. Brebia, C.A and Walker, S., “Dynamic Analysis of Offshore Structures”, New

Butterworths, U.K. 1979.

3. API, Recommended Practice for Planning, Designing and Constructing Fixed

Offshore Platforms, American Petroleum Institute Publication, RP2A, Dalls, Tex,

2000.

4. Reddy, D.V. and Arockiasamy, M., “Offshore Structures”, Vol.1 and Vol.2, Krieger

Publishing Company, Florida, 1991.

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CE/BOS/CE 541/0513

K L UNIVERSITY

GEOTECHNICAL EARTHQUAKE ENGINEERING (11 – CE 541)

SYLLABUS

Seismology and Earthquakes

Introduction, Seismic Hazards, seismic waves, internal structure of earth, Continental drift

and plate tectonics, faults, elastics rebound theory, geometric notations, location of

earthquakes, size of earthquakes.

Strong Ground Motion

Strong ground motion measurement, ground motion parameters, estimation of ground motion

parameters.

Seismic Hazard Analysis: Identification and Evaluation of Earthquake Sources,

deterministic seismic hazard analysis, probabilistic seismic hazard analysis.

Wave propagation

Waves in unbounded media, waves in a semi – infinite body, waves in a layered media,

attenuation of stress waves.

Dynamic soil properties: Measurement of dynamic soil properties using field and laboratory

tests (overview), stress strain behavior of cyclically loaded soils, strength of cyclically loaded

soils.

Ground Response Analysis

One – Dimensional Ground response Analysis – Linear and Non-Linear Approaches.

Local Site Effects: Effect of local site conditions on ground motion, design parameters,

development of design parameters.

Liquefaction

Flow liquefaction, cyclic mobility, evaluation of liquefaction hazards, liquefaction

susceptibility, initiation of liquefaction, effects of liquefaction.

Soil Improvement for Remediation of Seismic Hazards: Densification techniques,

Reinforcement Techniques, Grouting and Mixing techniques, Drainage techniques.

TEXT BOOK: 1. Geotechnical Earthquake Engineering by Steven L. Kramer, prentice Hall, 1

st edition,

1996.

REFERENCE BOOK:

1. Geotechnical Earthquake Engineering Handbook by Robert W. Day, McGraw-Hill.2nd

edition, 2010.

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CE/BOS/CE 542/0513

K L UNIVERSITY

STABILITY OF STRUCTURES (11 – CE 542)

SYLLABUS

Buckling of Columns Introduction; Methods of finding critical loads; Critical loads for straight columns

with different end conditions and loading; Inelastic buckling of axially loaded

columns; Energy methods; Prismatic and non-prismatic columns under discrete and

distributed loading; General Principles of elastic 0stability of framed structures.

Buckling of thin walled members of open cross section

Torsion of thin-walled bars; warping; Non-uniform torsion; Torsional buckling under

axial loading; Combined bending and torsion buckling.

Lateral Buckling of Beams

Beams under pure bending; Cantilever and simply supported beams of rectangular

and I- sections; Beams under transverse loading; Energy methods; Solution of simple

problems.

Buckling of Rectangular Plates

Plates simply supported on all edges and subjected to constant compression in one or

two directions; Plates simply supported along two opposite sides perpendicular to the

direction of compression and having various edge conditions along the other two

sides.

Buckling of Shells

Introduction to buckling of axially compressed cylindrical shells.

Mathematical treatment of stability problems

Discrete/Discontinuous systems; Eigen value problem; Converting continuous

systems to discrete systems using the finite element method – Buckling of a column

with sudden change in cross-section

Text Books:

1. Theory of elastic stability by Timoshenko & Gere, McGraw Hill, 1961.

Reference Books:

1. Background to buckling by Allen and Bulson, McGraw-Hill, 1980.

2. Elastic stability of structural elements by N.G.R.Iyengar, Macmillan India Ltd.,

2007.

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CE/BOS/ CE 631/0513

K L UNIVERSITY

INDUSTRIAL STRUCTURES (11 – CE 631)

SYLLABUS

PLANNING AND FUNCTIONAL REQUIREMENTS

Classification of Industries and Industrial structures - planning for Layout

Requirements regarding Lighting, Ventilation and Fire Safety – Protection against

noise and vibration - Guidelines of Factories Act.

INDUSTRIAL BUILDINGS

Roofs for Industrial Buildings - Steel and RCC - Gantry Girders - Design of Corbels

and Nibs – Machine foundations.

POWER PLANT STRUCTURES

Types of power plants – Design of Turbo generator foundation – containment

structures.

POWER TRANSMISSION STRUCTURES

Transmission Line Towers - Substation Structures - Tower Foundations - Testing

Towers.

AUXILLIARY STRUCTURES

Chimneys and Cooling Towers – Bunkers and Silos – Pipe supporting structures.

Text Books:

1. Manohar S.N, “Tall Chimneys - Design and Construction”, Tata McGraw Hill, 1985

2. Santha kumar A.R. and Murthy S.S., “Transmission Line Structures”, Tata McGraw

Hill, 1992.

3. Srinivasulu P and Vaidyanathan.C, “Handbook of Machine Foundations”, Tata

McGraw Hill, 1976.

4. Jurgen Axel Adam, Katharria Hausmann, Frank Juttner, Klauss Daniel, “Industrial

Buildings: A Design Manual”, Birkhauser Publishers, 2004.

5. Proceedings of Advanced course on “Industrial Structures”, Structural Engineering

Research Centre, Chennai, 1982.

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CE/BOS/ CE 632/0513

K L UNIVERSITY

DESIGN OF TALL STRUCTURES (11 – CE 632)

SYLLABUS

Introduction

Why Tall Buildings, Factors affecting growth, Height and structural form

The Tall Building Structure: Design process, Philosophy, scope and content; Design

Criteria: Design philosophy, Loading, Sequential loading, Strength and Stability, Stiffness and drift

limitations, Human Comfort criteria, Creep, Shrinkage and temperature effects, Fire,

Foundation settlement and soil structure interaction.

Loading On Tall Structures

Gravity loading:-Methods of live load reduction, Impact gravity loading, Construction

loading, Wind loading:-Simple static loading, Dynamic loading, Earthquake loading:-

Equivalent lateral force procedure, Model analysis procedure, Combination of loading:-

Working stress design, Limit Sate design; Structural Form: Structural form:-Braced frame

structures, Rigid Frame structures, In filled-Frame structures, Flat plate- Flat slab structures,

Shear wall structures, Wall frame structures, Framed tube structures, Suspended structures,

Floor systems :-( Reinforced concrete):-One-way slabs on beams or walls, One-way pan

joints and Beams, One-way slab on beams and girders, Two-way Flat plate, Twoway flat

slab, Waffle flat slabs, Two-way slab and beam, Floor systems :- ( Steel framing):-Oneway

beam system, Two-way beam system, Three way beam system, Composite Steel-Concrete

floor system

Modeling For Analysis

Approaches to analysis:-Preliminary analyses, Intermediate and final analysis, Assumptions:-

Materials, Participating components, Floor slabs, Negligible stiffnesses, Negligible

deformations, Cracking, High-Rise Behavior, Modeling for Approximate analyses:-

Approximate Representation Bents, Approximate modeling of slabs, Modeling for continuum

analyses, Modeling for Accurate analyses:-Plane frames, Plane shear walls, Three

dimensional frame and wall structures, P-Delta effects, The assembled model; Braced

Frames: Types of bracings, Behavior of bracings, Behavior of bracing bents, Methods of

analysis:-member force analysis, Drift analysis, Worked example for calculating drift by

approximate methods, use large scale bracing.

Rigid-Frame Structures

Rigid frame behavior, Approximate determination of member forces caused by Gravity

loading:- Girder forces-Code recommended values, two cycle moment distribution, and

Column forces, Approximate Analysis of member forces caused by horizontal loading:-

Allocation of loading between bents, member force analysis by portal frame method,

Approximate method by cantilever method, Approximate analysis of rigid frames with

setbacks, Approximate analysis for drift:- Components of drift, correction of excessive drift,

Effective shear rigidity (GA), Flat plate structures:-Analogues rigid frame, Worked examples,

Computer analysis of rigid frames, Reduction of rigid frames for analysis:-Lumped girder

frame, single-bay substite frame; Shear Wall Structures: Behavior of shear wall structures,

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Analysis of proportionate wall systems:- Proportionate Non twisting structures, Proportionate

twisting structures, Non Proportionate structures:-No proportionate Non twisting structures,

Non proportionate twisting structures, Behavior of nonproportionate structures, Effects of

discontinuities at base, Stress analysis of shear wall:- Membrane finite element analysis,

Analogous frame analysis

Tubular Structures

Structural behavior of tabular structures:-Framed- tube structures, Bundled Tube structures,

Braced-Tube structures, General three dimensional structural analysis, Simplified Analytical

models for symmetrical Tubular structures:-Reduction of three dimensional frame tube to an

equivalent plane frame, Bundled-Tube structures, Diagonally braced frame tube structures;

Dynamic Analysis: Dynamic Response to Wind Loading:-Sensivity of structures wind

forces, Dynamic structural response due to wind forces, Along wind response, Cross wind

response, worked examples, Dynamic response to Earthquake motions:-Response of Tall

buildings to ground accelerations, response spectrum analysis, Empirical relations for

fundamental natural frequency, Structural damping ratios, Comfort criteria: Human response

to building motions:- Human perception of building motion, Perception thresholds, Use of

comfort criteria in design

Text Books:

1. Tall Building Structures Analysis and Design by Bryan Stafford Smith & Alex Coull; A

Wiley-Interscience Publications, Newyork,1991

Reference Books:

1. Tall Building Structures on Elastic Subgrade and Research of Semi-Analytical. Method

[D] by Gong Yaoqing. Beijing: Tsinghua University, 2006

2. ETABS, Three Dimensional Analysis of Building Systems. Computers and Structures inc.,

Berkeley, California, 1989.

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CE/BOS/ CE 633/0513

K L UNIVERSITY

OPTIMIZATION OF STRUCTURES (11 – CE 633)

SYLLABUS

Basics of engineering analysis and design, Need for optimal design,

formulation of optimal design problems, basic difficulties associated with solution of optimal

problems,

Classical optimization methods, necessary and sufficient optimality criteria for unconstrained

and constrained problems,

Kuhn-Tucker conditions, Global optimality and convex analysis,

Linear optimal problems, Simplex method, Introduction to Karmarkar’s algorithm.

Numerical methods for nonlinear unconstrained and constrained problems, sensitivity

analysis, Linear post optimal analysis, sensitivity analysis of discrete and distributed systems.

Introduction to variational methods of sensitivity analysis, shape sensitivity,

Introduction to integer programming, dynamic programming, stochastic programming and

geometric programming,

Introduction to genetic algorithm and simulated annealing.

Text Books

1. S.S. Rao, Optimization, Theory and Applications, 2nd Edition, Wiley Eastern Ltd.,

New Delhi, 1991.

2. Kalyanmoy Deb, Optimization for Engineering Design: Algorithms and examples,

Prentice Hall India Pvt. Ltd, 1998.

Reference Books:

1. J.S. Arora, Introduction to Optimum Design, McGraw-Hill Book Company, New

York, 1989.

2. A.J. Morris (Editor), Foundations of Structural Optimization - A Unified Approach;

John Wiley and Sons, Chichester, 1982.

3. R.T. Hafta and Z. Gurdal, Elements of Structural Optimization, 3rd Ed., Kluwer

academic publishers, 1996.

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CE/BOS/CE 641/0513

K L UNIVERSITY

ADVANCED DESIGN OF STRUCTURES (11 – CE 641)

SYLLABUS

Introduction: Analysis and design of portal frames, Design example for hinged and fixed

frame.

Reinforced concrete deep beams:

Introduction to Deep Beams Parameters influencing design; IS code provisions; design of

simply supported and continuous beam

Elevated water tanks: Introduction, Analysis & Design of INTZ Tanks including staging

and continuous deep beams.

Earthquake resistant design: Concept of Earthquake resistant design, provisions of seismic

code IS 1893 (Part-I), Response spectrum, Design spectrum, Design of buildings,

Reinforcement detailing, Provisions of IS 13920

Introduction to plastic analysis: stress strain relationship of Mild steel, Elastic design versus

Ultimate load design, Plastic bending of beams, Shape factor, Load factor, Plastic analysis,

Procedure for plastic analysis, Design consideration

Text Book:

Advanced Reinforced Concrete Design, by N.Krishna Raju, CBS publishers, 2009.

Reference Books:

1. Advanced Reinforced Concrete Design by Varghese,Pentice Hall India, 1st edition

2004.

2. Advanced Reinforced Concrete Design (vol-II) by S. S. Bhavikatti, New age

international, 2nd

edition, 2009.

3. Design of steel structures by L.S Negi Tata Mc Graw Hill publishing company

Limited, 2nd

edition, 1997

Earthquake Resistant Design of structures by Pankaj Agarwal and Manish Shrikande PHI

Learning Private Limited. 2006.

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CE/BOS/ CE 642/0513

K L UNIVERSITY

FRACTURE MECHANICS (11 – CE 642)

Prerequisite: - Theory of Elasticity

SYLLABUS Introduction:- Significance of fracture mechanics, Griffith energy

balance approach, Irwin’s modification to the Griffith theory, Stress

intensity approach, Crack tip plasticity, Fracture toughness, sub-critical

crack growth, Influence of material behaviour, I, II & III modes, Mixed mode problems.

Linear Elastic Fracture Mechanics (LEFM):- Elastic stress field approach, Mode I elastic

stress field equations, Expressions for stresses and strains in the crack tip region, Finite

specimen width, Superposition of stress intensity factors (SIF), SIF solutions for well known

problems such as centre cracked plate, single edge notched plate and embedded elliptical

cracks.

Crack Tip Plasticity:- Irwin plastic zone size, Dugdale approach, Shape of plastic zone, State

of stress in the crack tip region, Influence of stress state on fracture behaviour. Energy

Balance approach:- Griffith energy balance approach, Relations for practical use,

Determination of SIF from compliance, Slow stable crack growth and R-curve concept,

Description of crack resistance. LEFM Testing:- Plane strain and plane stress fracture

toughness testing, Determination of R-curves, Effects of yield strength and specimen

thickness on fracture toughness, Practical use of fracture toughness and R-curve data.

Elastic Plastic Fracture Mechanics (EPFM):- Development of EPFM, J-integral, Crack

opening displacement (COD) approach, COD design curve, Relation between J and COD,

Tearing modulus concept, Standard JIc test and COD test.

Fatigue Crack Growth:- Description of fatigue crack growth using stress intensity factor,

Effects of stress ratio and crack tip plasticity – crack closure, Prediction of fatigue crack

growth under constant amplitude and variable amplitude loading, Fatigue crack growth from

notches – the short crack problem.

Practical Problems:- Through cracks emanating from holes, Corner cracks at holes, Cracks

approaching holes, fracture toughness of weldments, Service failure analysis, applications in

pressure vessels, pipelines and stiffened sheet structures.

Text Book:

1. Ewalds, H.L. & Wanhill, R.J.H., Fracture Mechanics – Edward Arnold Edition

Reference Books:

1. Broek, D. Elementary Engineering Fracture Mechanics, Sijthoff & Noordhoff Int. Pub.,

1988.

2. Broek, D. The Practical Use of Fracture Mechanics, Kluwer Academic Pub., 1990.

3. Hellan, D. Introduction to Fracture Mechanics, McGraw Hill Book Company, 1985.

4. Kumar, P. Elements of Fracture Mechanics, Wheeler Publishing, 1998.

5. Simha, K.R.Y. Fracture Mechanics for Modern Engineering Design, University Press,

1996. 38

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CE/BOS/ CE 643/0513

K L UNIVERSITY

GREEN BUILDINGS (11 – CE 643)

SYLLABUS

Introduction

What is Green Building, Why to go for Green Building, Benefits of Green Buildings, Green

Building Materials and Equipment in India, What are key Requisites for Constructing a Green

Building, Important Sustainable features for Green Building,

Green Building Concepts and Practices

Indian Green Building Council, Green Building Moment in India, Benefits Experienced in Green

Buildings, Launch of Green Building Rating Systems, Residential Sector, Market

Transformation;

Green Building Opportunities And Benefits: Opportunities of Green Building, Green Building

Features, Material and Resources, Water Efficiency, Optimum Energy Efficiency, Typical

Energy Saving Approach in Buildings, LEED India Rating System and Energy Efficiency,

Green Building Design

Introduction, Reduction in Energy Demand, Onsite Sources and Sinks, Maximise System

Efficiency, Steps to Reduce Energy Demand and Use Onsite Sources and Sinks, Use of

Renewable Energy Sources. Ecofriendly captive power generation for factory, Building

requirement,

Air Conditioning

Introduction,CII Godrej Green business centre,Design philosophy,Design interventions,Energy

modeling, HVAC System design,Chiller selection,pump selection,Selection of cooling

towers,Selection of air handing units,Precooling of fresh air,Interior lighting system,Key feature

of the building. Eco-friendly captive power generation for factory,Building requirement.

Material Conservation

Handling of non process waste, waste reduction during construction,materials with recycled

content,local materials,material reuse,certified wood ,Rapidly renewable building materials and

furniture;

Indoor Environment Quality And Occupational Health: Air conditioning, Indore air quality,

Sick building syndrome, Tobacco smoke control, Minimum fresh air requirements avoid use of

asbestos in the building, improved fresh air ventilation, Measure of IAQ, Reasons for poor IAQ,

Measures to achieve Acceptable IAQ levels,

Text Books:

1. Handbook on Green Practices published by Indian Society of Heating Refrigerating and

Air conditioning Engineers, 2009.

2. Green Building Hand Book by Tomwoolley and Samkimings, 2009.

Reference Books:

1. Complete Guide to Green Buildings by Trish riley

2. Standard for the design for High Performance Green Buildings by Kent Peterson, 2009

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K L UNIVERSITY

EMOTIONAL INTELLIGENCE (11 – HS 201)

Course Objective: The main objective of the course is to enable the

students understand meaning and importance of emotional intelligence.

Unit I: Emotional Intelligence: The Concept, dimensions of emotions; Theories of Multiple

intelligences; importance of emotions; emotions and the brain; The Role of Emotions in

Organizations; Self-Awareness and Self-Control; Empathy; Social Expertness; Personal

Influence.

Unit II: Emotional Intelligence and Personality; relationship between EQ and IQ; human

mind; consequences of low and high EQ; EQ development; Emotional Skills; emotional

factors: Emotional Competency, Emotional Maturity, and Emotional Sensitivity

Unit III: Levels of EI; Models of Emotional Intelligence; emotional intelligence

competencies; emotional intelligence and leadership behavior; emotional intelligence and

stress management; art of influencing people.

Unit IV: The Role of Emotional Intelligence in Professional Success: Emotional Intelligence

and the Complexity of Work; Emotional Intelligence and High IQ Professions; Emotional

Intelligence and Leadership; manage emotional upsets; Emotional ‘Winner’.

Unit V: EQ in the Indian Perspective; EQ and Managerial Effectiveness; the soft art of being

a tough leader.

RecommendedTextbook(s):

1. Dalip Singh - Emotional Intelligence at Work: A Professional Guide – Response Books –

2006.

Reference Books:

1. Daniel Goleman, Emotional Intelligence, Bantam Books, 2006.

2. Moshe Zeidner, Gerald Matthews, and Richard D. Roberts, What We Know About

Emotional Intelligence – How It Affects Learning, Work, Relationships, and Our Mental

Health, The MIT Press, 2009.

3. James Bradford Terrell and Marcia Hughes , A Coach’s Guide to Emotional Intelligence:

Strategies for Developing Successful Leaders , Wiley, 2008.

4. Dr. Jeanne Segal , The Language of Emotional Intelligence, McGraw-Hill, 2008.

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K L UNIVERSITY

INDIAN ECONOMY (11 – HS 203)

Course Objectives: 1. To understand the functioning of an Economic System.

2. To understand the functioning of Indian Economy.

Unit I: Economy: Meaning, types, problems and functions - Modeling of the economy:

Circular flow of economic activity: two sector, three sector and four sector models. Sectoral

distribution of the economy.

Unit II: Nature and features of Indian Economy; Sectoral contribution of National Income-

Share of Public and Private Sectors in GDP- Personal Income distibution and measures of

inequality- Inequalities in income distribution-Unemployment causes and remedial

measures;Poverty in India- Poverty Line – antipoverty programs.

Unit III: Agricultural Sector of India: importance and general problems; Industrial Sector of

India: Importance and general problems: Small Scale Sector: Importance and general

problems. Human development: concept and measurement - Human Development Index.

Unit IV:Importance of Teritiary Sector in India – Infrastructure Development – Transport –

Roadways, Railways – Banking and Insurance –Communication – Science and Technology –

Software industry: Its role in national economy.

Unit V: Economic Planning in India: Role of Planning Commission - Over all Objectives and

achievments of various Five Year Plans. 12th

Five Year Plan; Economic Liberalisation: LPG

strategy-General Agreement on Tariffs and Trade (GATT) - Objectives of GATT and

Evaluation of WTO – WTO and the Indian Economy, NABARD and World Bank.

Recommended Text Book(s):

1. G.Dutt and K.P.M.Sundaram: Indian Economy (2011), S.Chand&Co., New Delhi.

2. S.K.Mishra and V.K.Puri: Indian Economy, 30th

ed., Himalaya Publishing House, New

Delhi.

3. M.L.Jingan: Macro Economics, 6th

ed., Konark Publishing House.

Reference Books:

1. P.K.Dhar, Indian Economy-Its growing dimension, Kalyani Publishers.

2. Alok Ghosh, Indian Economy, Its Nature and Problem, World Press.

3. A.N.Agarawal, Indian Economy- Problems of Development and Planning, New Age

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K L UNIVERSITY

PROFESSIONAL ETHICS AND VALUES (11 – HS 205)

Professional Ethics is the application of moral reasoning to established

professions such as legal, medical, nursing, engineering, journalistic,

and so on. Moral reasoning entails the search for values and principles that promote a good

life and human flourishing. Professionals employ their expertise in ways that greatly affects

the lives of others. It is critically important that professionals are thoughtful and reflective

about the role of ethics in their work. Through successful completion of course readings and

assignments—and through active participation in class discussions—students will hopefully

gain the tools to identify and analyze ethical issues.

Unit I: Values in human society and types of values: Understanding of values; definition;

culture and values; The wider applications of values; societal values; aesthetic values;

organizational values; spiritual values;

Unit II: Ethics and ethical values: Importance of values; value crisis at

individual level, societal level, cultural level; social disorganization; value

crisis management; Canons of ethics; types of ethics.

Unit III: Professional ethics: Overview; ethics in engineering profession; code

of professional ethics; organizational ethics; Violation of code of ethics:

causes and consequences; Whistle blowing; Work place ethics, Women

related issues; Industry and Industrialization: Problems of man-machine

interaction; impact of assembly line and automation; industrial relations;

ethics and industrial law.

Unit IV: Science, Technology and Engineering: Engineering as a profession;

renewable and non-renewable resources; sustainable development;

technology transfer; joint ventures of technology transfer and subsequent

Indianization.

Uint V: Environment and Eco-friendly technology: What is environment?

Human development and environment; pollution and pollution control; Eco -

friendly technologies, Green pactices.

Recommended Text Book(s):

1. Samita Manna and Suparna Chakraborti, 2010, Values and Ethics in Business and

Profession, Published by Asoke K. Ghosh, PHI Learning Pvt. Ltd., M-97, Connaught

Circus, New Delhi - 110001

Reference books:

1. William O’ Donohue, Kyle Ferguson, 2003, Handbook of Professional Ethics for

Psychologists, Sage Publications, Inc., California.

2. S. Dinesh Babu, 2007, Professional Ethics and Human Values, Laxmi Publications,

Pvt. Ltd., 113, Golden House, Daryagunj, New Delhi-2.

3. Vaisali R. Khosla, Kavitha Bhagar, 2009, Human Values and Professional Ethics, first

edition, Technical Publications, Pune.

4. R S Nagarazan, 2007, A Text Book of Processional Ethics and Values, New Age

International.

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5. A. Alavudeen, R. Kalil Rahman, M. Jayakumaran, 2008, Professional Ethics and

Human Values, Laxmi Publications, Pvt. Ltd., 113, Golden House, Daryagunj, New

Delhi-2.

25

K L UNIVERSITY

BEHAVIOURAL SCIENCE (11 – HS 206)

Course Objective: The objective of the course is to increase the

students’ knowledge of behavioral aspects of individuals and interactions among the

individuals and the groups.

Unit-I: Introduction to Behavioural Science; Foundations of Individual Behavior:

Personality- Personality determinants; Personality traits: The Big Five Model, Major

personality attributes influencing OB; Theories of personality; Values – Types of Values.

Unit-II: Learning- Theories of learning; Principles of learning; Attitudes – Source of

attitudes; Types of Attitudes, Attitudes and consistency – Cognitive Dissonance theory.

Unit-III: Perception- Perceptual process; Factors influencing Perception; perceptual

distortion; Linkage between perception and individual decision making; Motivation –

Theories of Motivation – Hierarchy Needs Theory – Two-Factor Theory – Expectancy

Theory; Applications of Motivation.

Unit-IV: Foundations of Group Behavior: Groups – Nature of groups; Types of groups;

Stages of Group Development; Group Cohesiveness; Teams vs Groups

Unit-V: Leadership – Nature; Leadership Styles; Theories of leadership: Trait Theories,

Behavioral Theories and Contingency Theories.

Recommended Text Book(s):

1. Aswathappa, Organizational Behaviour, Himalaya Publishing House, 2010.

Reference books:

1. Robbins, Stephen, Timothy, A & Sanghi, S. Organizational Behavior, 13th

Edn, Pearson

Education. 2009.

2. Fred Luthans, Organizational Behaviour, Prentice Hall, 2007.

3. Udai Pareek, Organizational Behavior, Oxford Publishers, New Delhi, 2008.

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K L UNIVERSITY

MANAGING PERSONAL FINANCES (11 – HS 208)

Course Objectives: 1. After studying this course, students can understand the basic

concepts of money management, tax planning, consumer credit, housing and other

consumer decisions, insurance, investments, retirement planning etc.

2. Students will gain insight into personal financial planning and managing personal

financial resources.

3. Students can learn various financial tax saving schemes to save money to get tax benefits.

4. Students can understand the need for effective financial planning

Unit I: Financial planning process: Introduction-Importance of Financial Planning- Process

of financial planning -The planning environment-Determinants of personal income- Financial

statements and plans-Concept of Time value of money - Preparing a personal balance sheet -

Preparing the income and expense statement-Using personal financial statements - Ratio

Analysis.

Unit II: Managing Taxes: Introduction-Importance of tax planning-Basic concepts of

income tax - Personal taxation -Income tax benefits on certain long term investments -Tax

planning-Ethical consideration in tax planning.

Unit III: Making decisions regarding houses and automobiles:- Meeting housing needs-

The rental option - The home buying process - Financing the housing transaction - Housing

finance institutions in India - Housing schemes in India- Automobile purchase planning.

Unit IV: Planning for Investments:- Types of investment vehicles-Factors considered in the

choice of investments- Developing the investment strategy-Investing in Equities- Investment

Process- Investing in Fixed Income Securities- Bond Market-Bond Investing Strategies-

Types of Bonds-Bond Returns- Risks from Investing in Bonds

Unit V: Insurance & Mutual Funds:-Insurance planning - Buying a life insurance - Life

insurance products in India- Health Insurance-Need-Types and Sources of health care plans-

Providers of Health care-Long term care insurance-Disability income insurance-Health

Insurance in India; Mutual funds – Types of mutual fund products – Objectives of investing

in Mutual funds.

Recommended Text Book(s):

1. Jack R Kapoor, “Personal Finance” Mc Graw Hill Publications, New Delhi, 2008.

2. KC Mishra and Steward Doss, “Basics of Personal Financial Planning” Cengage

Learning, First Edition 2009.

Reference books:

1. Joehnk, Billingsley and Gitman “Planning Your Personal Finances” Cengage Learning

India Private Limited, Delhi, 2012.

2. Mark Hirschey and John Nofsinger “Investments Analysis” and Behavior” Mc Graw Hill

Publications, New Delhi, 2008.

3. Harrington and Niehaus “Risk Management and Insurance” Mc Graw Hill Publications,

New Delhi, 2008.

4. Taxmann’s Income Tax and Wealth Tax.

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5. Harrington and Niehaus “Risk Management and Insurance” Mc Graw Hill Publications,

New Delhi, 2008.

6. Taxmann’s Income Tax and Wealth Tax.

K L UNIVERSITY

BASICS OF MARKETING FOR ENGINEERS (11 – HS 209)

Course Objective: The main objective of the course is to help the

student to understand basic marketing concepts relevant for engineers.

Unit I: Introduction and Nature of Marketing: Evolution; Core concepts of marketing: Needs,

Wants, Demand, Transaction, Exchange, Value, Satisfaction, and Relationship. Scope and

Importance of Marketing. Consumer & Industrial Markets

Unit-II: Difference between Selling and Marketing-Marketing Myopia -Classification of

markets: commodity market, bullion market, labour market, primary market, secondary

market, business markets, and International market.

Unit-III: Understanding Consumer Behaviour: nature, scope and importance of consumer

behaviour. Buying roles, decision making process, evaluation of alternatives, purchase

decision. Market Segmentation and targeting.

Unit-IV: Marketing mix-Product definition, levels of product, product classification,

difference between goods and services, Product life cycle, Importance of Price.

Unit-V: Promotion mix, difference between Advertising and Personal Selling. Need for

Personal Selling in Technology based organizations. Process of selling. Channels of

distribution, Techno-Marketing, Introduction to Market study.

Recommended Text Book(s):

1. Rajan Saxena, Marketing Management- 3rd

Edition, TMH, New Delhi.

2. Philip Kotler and Gary Armstrong- Principles of Marketing- 11th

Edition, PHI, New

Delhi.

Reference Books:

1. V.S. Ramaswamy and S.Namakumari – Marketing Management, 3rd

edition, Mc Millan

Publications, New Delhi.

2. Stanton- Principles of Marketing, 11th

edition, Pearson Education, Prentice Hall, 2009.

3. Etzel, Walker, Station and Pandit, Marketing: Concepts and Cases, TMH- New Delhi.

4. Philip Kotler- Marketing Management, Prentice Hall, EEE 14th

edition.

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K L UNIVERSITY

SELF MANAGEMENT (11 – HS 210)

Course Objective: The course helps the students to manage

themselves more effectively and efficiently and helps in moving towards the accomplishment

of their educational, personal goals and career goals.

Unit I: A New practice for a New Reality; Getting control of your life: The five stages of

mastering work flow: collection, processing, organizing, reviewing and doing.

Unit II: Your Self: Levels of Self; Self and learning; Towards self mastery; Stress

management and self development.

Unit III: Managing yourself: Managing your Body; Managing your Mind; Managing your

Emotion.

Unit IV: Self management in Society: Yourself in society; Return on Investment in your Self.

Unit V: Stephen Covey’s Seven Habits of Highly Effective People: Be pro-active, Begin with

end in mind, Put first things first, Think win –win, Seek first to understand and then to be

understood, Synergize and Sharpen the saw.

Recommended Text Book(s):

1. David Allen, 2003, Getting Things Done: The Art of Stress-Free Productivity, David

Allen, Penguin Books.

2. Jagdish Parikh, 2003, Managing Your Self, Blackwell publishing.

3. Stephen R.Covey, 2004, The 7 Habits of Highly Effective People: Powerful Lessons in

Personal Change, Free Press.

4. David Allen, 2008, Making It All Work: Winning at the Game of Work and Business of

Life, Viking Adult.

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