EURO 2012 IN POLAND

83 94 billion

Up to 5 years20

billionTotal number of key and important investments related to EURO 2012

Total number of investments related with the process of

country’s modernisation

Number of years by which the organisation of EURO 2012 accelerated the implementation of certain investments

Accumulated increase in GDPin the years 2008-2020 due

to infrastructural investments

LEAP FORWARD

BEFORE AND

AFTERRailway station in Terespol A8 in Wrocław, Stadium

junction

National Stadium in Warsaw Railway station Warsaw East

GDAŃSK

POZNAŃ

WROCLAW

WARSAW

BETTER EQUIPPED AND TRAINED SERVICES

police officers and 1136 guards (on average) were involved each day of

the tournament

of foreign supporters and tourists staying in Poland

during EURO 2012 felt safe(source: POS)

MODERNISATIONof the Centre for Police Training

in Legionowo

new impact-resistant sets for prevention troops

new police cars for preventive police

services

new cars for various rescue actions purchased for the State

Fire Service

of Poles believe we were good hosts of Euro 2012

(source: PBS)

of Poles are proud of the way Poland organised the

tournament(source: POS)

of respondents have a positive opinion on the atmosphere during the

Tournament (source: POS)

of volunteers were involved in taking care of foreign

supporters

people were trained by the Euro Academy in the area of professional customer service, English language

and regional tourist attractions

THOUSANDS OF UNFORGETTABLE

MOMENTS

During EURO 2012,the total of

3 187 000people enjoyed the fan zones

JOY OF SUPPORTING AND PASSED EXAM IN HOSPITABILITY

of questioned supporters claim they are going to visit our country again (source: POS)

of foreign supporters declare that they are going to

recommend Poland to their friends at home as a country

worth visiting with many tourist attractions (source: POS)

That is by how many the annual number of tourists visiting

Poland may increase

That is by how much the revenues from tourism may increase by 2020

owing to EURO 2012

Stadiums were visited by the citizens of

110countries

4.2 billion

POLAND MORE ATTRACTIVE TO TOURISTS

94 % - ORGANISATION OF THE CHAMPIONSHIP

97% - ATMOSPHERE OF THE CHAMPIONSHIP

90% - PRIDE OF POLES

EURO 2012 – THE HIGHEST NOTES OF POLES

THE OBJECTIVES OF PREPARATIONS FOR EURO HAVE BEEN ACHIEVED

• ACCELERATION OF COUNTRY’S

MODERNISATION

- benefits for Poles for a number of years

• STRENGTHENING OF THE COUNTRY’S IMAGE

- modern Poland and open, smiling Poles, increase

in tourist appeal

• DEVELOPMENT OF SOCIAL CAPITAL

- Poles appreciate themselves

• DEVELOPMENT OF EXPERIENCES AND KNOW-

HOW FOR THE FUTURE – Poland among the

countries that can manage the most complex

undertakings efficiently

THE CHAMPIONSHIP HELD IN POLAND IS HIGHLY RATED WORLDWIDE

• POLISH AND FOREIGN SUPPORTERS – PRAISE FOR THE ORGANISATION AND ATMOSPHERE

• WORLD MEDIA – POLAND AS A COOL AND WELL-ORGANISED COUNTRY

• UEFA – POLAND HAS SET NEW STANDARDS WITH ITS ORGANISATION OF EURO 2012

EURO 2012 IN KRAKOW

ORANJE4 – 18 CZERWCA

„We wished we were still in Cracow . We really

loved the city. Cracow got very good reviews in the

Dutch media. I’m sure one day we’ll be

back”

CRUYFF COURT Multi-purpose pitch in PS 93

at ul. Szlachtowskiego

Participation in“De 14 Van Johan 2012” project

Inter-cultural youth exchange

Joint internationalgirls’ and boys’football championship

Official opening ceremony5 June 2012

WORLD COACHES 50 coaches and instructors – Activity

organisers

Theoretic and practical classes

Social responsibility of football

Counteracting pathologies

Inspirations for the developmentof social skills

20 – 29 FEBRUARY 1st stage of training

25 MAY – 4 JUNE 2nd stage of training

5 JUNE Official ending and the awarding of KNVB

certificates

THE THREE LIONS

6 – 25 JUNE “Krakow Derby

in Donetsk24 June 2012”

UMBRO CUP17 JUNE 2012

Over 70 children from Krakow’s “Orlik” football pitches

Equipment provided by MIG

Match with English football players

SQUADRA AZZURRA5 JUNE – 2 JULY

European Vice-Champions 2012

CASA AZZURRI“Blue House "- the meeting place for journalists, sponsors, fans and all who want to find out more about the Italian culture

7 June - 2 July

EFFECTIVE SACROTOURISM

POLAND – ITALY STAR GAME 8:8

17 training sessions of the ITALIAN national team5 June – Cracovia stadium – 9.4 thousand spectators

6 training sessions of the DUTCH national team6 June – Wisła stadium – 26 thousand spectators

10 training sessions of the ENGLISH national team8 June – Suche Stawy stadium – 3.1 thousand spectators

TRAINING SESSIONS

MAŁE EURO 2012 - MEDIA

NOT ONLY FOOTBALL…31 May – 1 June – science conference on the history of Polish sports: “We all live on sport”, organised by the science club of UJ Students of History

1 – 2 June – Burn Selector Festival – electronic music festival. Venue: Błonia Park.

1 – 3 June – Feast of the City

2 – 3 June – 12th Great Dragon Parade. Venue: Boulevard at Vistula

6 June – Opera Rara. Venue: Juliusz Słowacki Theatre

Until 14 June – Photomonth in Krakow. Venue: Public space.

NOT ONLY FOOTBALL…•11 May – 30 June – “0-1 at the break. Football in the People’s Republic of Poland” Venue: The Museum of the People’s Republic of Poland in Krakow

•15 – 29 JUNE – Art. Boom Festival. Venue: Public space.

•18 May – 30 June – Sport in art – exhibition focusing on sport. Venue: Museum of Contemporary Art.

•15 – 16 June – 10th Krakow Recycling Festival. Venue: Błonia Park.

•16 June – 6th Krakow Theatre Night. Venue: Krakow theatres and public space.

•29 June – 1 July – St. John’s Fair Venue: Boulevard at Vistula

•29 June – 8 July – 22nd Jewish Culture Festival. Venue: Kazimierz.

EURO 2012 IN NUMBERS800

thousand130

thousand

130380600

Tourists (300 thousand supporters)

People in the Krakow Fan Zonevolunteers

flight operations in Krakow Airportjournalists

1.1 thousan

d

Police officers

.

EURO 2012 LASTED LONGEST IN KRAKOW

BALICE AIRPORT

2 JULY 2012

How important is love?

„Very important!Almost as important as

football!”Bartuś, 9 year old

Thank you for your attention

E-mail: marketing@um.krakow.pl

www.krakow.pl

Katarzyna Gądek - Deputy Head of Department of Information, Tourism, and City Promotion

Municipality of Krakow 31-004 Krakow, Poland, 3-4 Plac Wszystkich Świętych

Tel: +48 12 616 1121