K-12 Quality Improvement

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    Thoughts and experiences of educators related to quality and change

    Key Factors for Successfully Implementing and Sustaining

    Quality Improvement In K 12 Education

      ary Schumacher

      To know th e road ahead, ask those coming

    back. This Ghinese proverb aptly sum marize s the

    approach of

     

    research study conducted to provide

    guidance to school districts that are considering

    the Baldrige Performance Excellence Program to

    guide quality improvement efforts. The research

    also sought to provide guidance for school districts

    that have implemented this framework but are

    concerned with sustaining these efforts.

    The research findings were acquired from school

    districts that had implemented the Baldrige frame-

    work and had shown significant organizational

    gains, such as improved student performance. All

    were recognized at either the state level or received

    the Malcolm Baldrige National Quality Award. The

    basic research question was: What can be learned

    from successful school districts about implemen-

    tation and sustainability of quality improvement

    efforts when using the Baldrige mo del? No ting

    the identified school districts' successes using this

    model, it was reasoned that information obtained

    from them would provide guidance for those just

    beginning to travel the road ahead in their quality

    improvement efforts.

    Background

    The first question that any school district must

    ask before considering a rigorous quality improve-

    me nt framework is: Why is this necessary for

    our organization ? The era of accountability in

    public education has gained mo men tum since the

    approval of the No Ghild Left Behind Act of

     2001 .

    Many school districts began looking for school

    reform models that would address the account-

    ability mandates of the Act. Baldrige had its roots

    long before the Act; the program was initiated

    in 1987 and education criteria were adopted in

    1998.  The continuous improvement focus of

    this model seemed to provide one method to

    address accountability requirements effectively.

    As a result, school districts throughout the nation

    adopted the Baldrige model to guide continuous

    improv emen t efforts. Ruben G eden o' suggests that

    true education reform only occurs when there is a

    systematic approach, and Baldrige provides such

    a framework.

    Systemic change in public education often is

    met with resistance. Public education has a long

    history of failed reform efforts. These efforts often

    have failed due to ineffective leadership and/or

    an inability to change the culture of schools.^

    Organizational change theory has been available

    to school leaders for decades, yet it is not often

    used to guide school reform efforts from theory

    to practice.'

    School districts that have implemented the

    Baldrige framework report that successful sys-

    temic change only occurs if there is a process  in

    place to ensure continuous improvement based

    on accountability to its stakeholders. Peggy Siegel

    suggests, A Baldrige-based accoun tability mo del

    can help school districts to reach consensus on

    education priorities, reinforce fact-based deci-

    sion making, and identify ongoing opportunities

    to im plem ent improvem ents. ' ' School districts

    achieving success in quality improvement efforts

    utilizing Baldrige, such as those studied in this

    research, have successfully implemented systemic

    school reform by applying change efforts from

    theory to practice.

    Five school districts have earned the Malcolm

    Baldrige National Quality Award, while hun-

    dreds have received recogn ition from state quality

    improvement organizations for their efforts

    and resulting successes after implementing the

    Baldrige framework. What can we learn from their

    past experiences?

    Research

    The research methodology for this study was

    both quantitative and qualitative. An online sur-

    vey was sent to senior leaders in school districts

    that earned either state or national recognition

    for quality improvement efforts using the Baldrige

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    model. Sixty-five school districts in 21 states

    responded. The survey results were used to form

    conclusions and provided guidance in developing

    questions for subsequent interviews. Leaders from

    all five school districts that received the Malcolm

    Baldrige National Quality Award: Chugach, AK;

    Pearl River, NY; Palatine,

     IL;

     Jenks, OK; and Iredell-

    Statesville, NC, were interviewed. Site visits with

    personal interviews were condu cted in all of these

    school districts with the exception of Chugach,

    where phone interviews were substituted.

    Findings

    We can separate key findings from this research

    into two categories: implementation issues and

    sustainability issues. The findings discussed below

    are based on the survey results and subsequent

    interviews.

    Implementation   ssues

    • The impetus behind implementing the Baldrige

    framework was school improvement. Key senior

    leaders (e.g., superintendents) were not satisfied

    with their district's performance and recognized

    a need for a more formal process.

    • There was a need to look introspectively at

    organizational performance as well as to receive

    objective feedback on organizational processes

    and systems.

    • Key senior leaders recognized a need for a

    culture change—in philosophy (continuous

    improvement is not an event but a way of

    doing business) and in employee ownership

    (capacity building and commitment). Systemic

    change on ly occurs if everyone in th e organiza-

    tion recognizes his/h er responsibilities. A chief

    quality officer com me nted, It's abou t chang-

    ing behavior. One super intende nt noted,

     Baldrige is only a model. The concept of con-

    tinuous improvement needs to be embraced. It

    is a belief system.

    • The Baldrige criteria cannot be applied in iso-

    lation or it will be viewed negatively—as an

      add on to existing systems. Con nectivity is

    needed. What is the purpose for implementing

    the criteria? It should focus on process (how the

    organization operates). A superin tenden t com-

    men ted, This is just how we do business here.

    • The Baldrige model provides a well-defined,

    disciplined methodology that can be embedded

    into all aspects of school operations; however,

    in hindsight, some respondents reported

    second-guessing in the early stages of imple-

    menting the Baldrige model. A continuous

    improv emen t coord inator stated, If I had to do

    it all over again, I would not use the 'B' word.

    Furthermore, some stakeholders may view this

    as just the latest fad that will pass when there is

    a change in leadership. These types of resisters

    to change often are referred t o as the let me be

    the last résister. 5 These individuals hope that

    the change will wane when the key individual

    driving the change, such as the superintendent,

    leaves the system.  central office administrator,

    whose district has been challenged to sustain

    its efforts after winning the Malcolm Baldrige

    National Quality Award, confirmed this by her

    comment related to the superintendent from

    her district who resigned shortly after receiving

    the award, The vision left with hi m .

    • Supp ort by senior leaders is critical and it is also

    important to train principals as they provide

    the synergy for successful implementation.

    • School board suppo rt was not a driving factor

    in the implementation, but its support of the

    framework was considered critical for successful

    implementation.

    •  strategy to pilot the m odel in a school or several

    schools can be advantageous. Implementation

    issues can be worked out before mandating

    district-wide implementation. For example, the

    Iredell-Statesville School District began with

    training and implem enting the model at its Title

    I schools. Administrators felt that this served as

    a good pilot before full-district implementation

    was required.

    • Co slowly. It takes several years to imp lem ent

    culture change successfully. One superinten-

    den t was self-reflective, We got too greedy with

    quick imp lementation, and it created some push

    back. The lenks School District, for exam ple,

    began implementing continuous improvement

    concepts seven years before applying for the

    Malcolm Baldrige National Quality Award.

    Sustainability   ssues

    Sustainability issues centered on the need for

    the following actions:

    • Develop a culture of continuous improvement

    that is prevalent throughout the district. All

    employees understand and accept needed change

    that results from data analysis.

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    • Build capacity;  it's  critical  for  sustainability

    over time. Principals  and  classroom teachers

    need training. Teachers need to view the model

    as practical in  their classrooms  and  experi-

    ence

      the

      true value (e.g., student performance

    improvement)

      of

      their efforts utilizing this

    model. They also need

      to

      have

      a

      voice

    in

    the continuous improvement process utilized

    in  the  district.  As one  superintendent  put it,

      Buy-in isn't good enough. You need  to  shoot

    for ownership, shared leadership.

    • Institutionalize systems, empower  staff, and

    establish accountability for expectations.

    • Develop consistent

      and

      transparent goals

      to

    keep all  stakeholders informed about continu-

    ous improvement efforts. For example, the Pearl

    River School District,

     the

     first

     K-12

     recipient

     of

    the Malcolm Baldrige National Quality Award

    for education  in 2001, has focused on the same

    three district goals since  the  1993-94 school

    year. However, targeted, academically-based

    goals are developed annually, and these specific

    goals are monitored and evaluated for progress.

    • Establish stable lea dersh ip. Sustaina bility

    can  be  difficult  if  there  is  turnover  in  senior

    leadership; however, developing leadership

    throughout the system can be just as important.

    Superintendents come  and go.  Principals  and

    teachers are more likely to have longer tenures.

    Developing leadership from these individu-

    als  can  assist greatly  in  sustaining continuous

    improvement efforts. Former Ghugach,

      AK,

    superintendent Richard DeLorenzo stated that

    a leadership category strength identified  by

    Baldrige examiners during their site visit was

    that they ...could not find a leader... as there

    was shared ownership from all staff.**

    • Expect significant challenges along

      the way.

     You need to be w illing to be hum bled, stated

    one administrator, commenting  on  feedback

    received from  the Baldrige review process.

    • Learn from past issues  to  enhance  the  abil-

    ity  for  continuous improvement. There  was

    clearly  a  sense that  the  responding districts

    made tactical omissions  in the  implementa-

    tion process, such  as  involving teachers  too

    late  in the  process.  A key to  sustainability  is

    recognizing these oversights

      so

      they

      are not

    repeated.

    Keller ISD— Baldrige

    Implementation 2010 11

    The Keller Independent School District

    (KISD) in Texas has adopted the Baldrige frame-

    work

      to

      guide

      its

      systems

      and

      improvement

    efforts. KISD provides progress updates in each

    issue of JQP heck the  October 2009 issue for

    the infomiation that launched this multi-part

    series, and go to  http://www.asq.org/pub/jqp

    to  see  this issue's update, which talks about

    th e key focus areas identified from their orga-

    nizational profile  as  well  as the  professional

    development syllabus that was created.

     ecommend tions

    Based  on the  findings from this research,  the

    following recommendations are presented:

    • Develop  and  cultivate  a  culture  of  continu-

    ous improvement before even considering

    the Baldrige criteria. Adopting  a  district-wide

    philosop hy that good is the enemy of  great '

    may be a  good place  to  start. School systems

    that  are  driven from good  to  great  are  never

    satisfied with

     the

     status qu o, regardless of what

    their data suggests.

    • Build consistency  of  purpose throughout  the

    school system for why the  Baldrige criteria can

    enhance continuous improvement efforts that

    will, in  turn, lead to  improved performance.

    • Examine your school district's readiness  to

    change, including its capacity for change, before

    implementing the Baldrige framework.

    • Secure support from senior leaders, including

    school p rincipals. Simply put, leadership  is the

    most important factor

      in

      system performance.

    • Go slowly. Proceed with cau tion . Pilot before full

    implementation and choose your pilot school(s)

    carefully.

    • Listen  to  your stakeholders. They'll tell you if

    the process is moving at a desirable pace.

    • Don't  use the B word until continuous

    improvement systems  are  operationalized

    throughout

      the

      school district. However, don't

    mislead stakeholders.

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    • Focus on making connections between con-

    tinuous improvement expectations and wby they

    are important for organizational improvement

    (e.g., student learning). All stakebolders need to

    view continuous improvement systems as value-

    added processes.

    • Build capacity. Capacity building involves

    moving individuals from tbeir current mindset

    to wbere they need to be to achieve systemic

    cbange.' Capacity building should include suc-

    cession (leadersbip) planning.

    • Learn from tbe past and don't let criticism

    derail your efforts. Systemic cbange is difficult.

    W oodrow Wilson remarked, If you want to

    make enemies, try to cbange sometbing.

    View initial implementation and sustainabil-

    ity efforts based on tbe basic question: Wby is

    tbe district using tbe Baldrige framework? If it

    is merely to position itself to win tbe Malcolm

    Baldrige National Quality Award, tbe perception

    likely will be tbat tbe process is driven (forced)

    from the top down. On tbe other band, if tbe true

    reason is to improve th e system's performance and

    tbe culture reflects this, tbe Baldrige criteria can be

    very useful in looking introspectively at continu-

    ous improvement processes tbat can be valuable

    in acbieving tbe desired outcomes of the system's

    efforts. One senior leader from an award-winning

    district stated, Tbe award actually shou ld be for

    tbe culture tbat had been developed.

    Denis Waitley may bave summarized tbe key

    learnings best from this research: Expect the best,

    plan for the worst, and prepare to be surprised.

    Scbool districts that are considering implem enting

    tbe Baldrige framework or those having difficulty

    sustaining tbeir efforts can benefit from examining

    the past experiences of colleagues who bave been

    down tbe road before tbem.

     eferen es

    1.

     Ruben Ced eno, NEA's New Unionism in Pursui t of

    Quality, Training and Development February 2000, p . 64.

    2. Seymour  B. Sarason,  Th e Predictable Failure of Educationa

    Reform:

      Can We Change

     Course Before

     I t s

     Too Late lossey-

    Bass,

      1990, pp. 99-116.

    3 .  E. Joyner, Large-Scale Cha nge: The Com er P erspertive,

    International Handbook of Educational Change,  Kluwer

    Academic Pub l i shers , 1998 .

    4.

      Peggy Siegel, Using Baldrige to Impro ve E duca tion:

    A Rationale Based on Results, Training and Development,

    February 2000, p. 4.

    5.

      lack E. Bowsher,  Educating America: Lessons Learned in

    the Nation s Corpora tions,

     lohn Wiley, 1989.

    6. Richard DeLore nzo, Delivering on the Prom ise: Bringing

    Hope to Al l of Our Chi ldren, ASQ National Quality

    Education Conference,

      lacksonvi lle , FL, October 2009 .

    7.  lim Collins,

      Good to Great,

     Harper Col l ins Publ ishers ,

    2001,

      p. 1.

    8. Darryl D.Wilson and David A. Collier, An Empirical

    Invest igat ion of the Malcolm Baldrige Nat ional Qual i ty

    Award Causal Model,  Decision Sciences, lune 2007,

    p p . 3 6 1 - 3 8 3 .

    9. ludith A. Zim me rm an, Working the System: Building

    Capaci ty for School Change, journal of Scholarship and

    Practice,

     Spring 2008, pp . 9-12.

    bary bcnumacher

      ary Schumacher  is an assistant professor at the University

    of Houston-Clear Lake where one of his teaching

    assignments is strategic planning and systems alignment

    for doctoral students in the educational administration

    program. His research interests include the study of

    quality improvement efforts in K-12 public edu cation and

    school district strategic planning efforts using continuous

    improvement

     frameworks

    Schumacher  previously served  as

    the superintendent for the Monona  rove  School District

    in Madison WI where his interest in quality im provement

    processes for schoo l districts took roots.  Send your

    comments or questions to   schutnacher 3uhcl.edu.

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