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Mobile Market ResearchMobile Diary Studies + In-the-Moment Surveys

on behalf of Research Now Mobile

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8 Principals of Mobile1. Permanently connected

2. Supports granular data capture

3. Audio, video, photo support

4. Captures real-time behavior

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5. Hard-to-reach segments

6. Image scanning + recognition

7. Drives new geo-technologies

8. Breeds authentic version of self

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8 Principals of Mobile

More people in the U.S. will access the web via mobile

devices than via wireline computer by 2015.

- IDC Worldwide New Media Market Model Forecast

The Mobile User

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Capture smart data anywhere, anytime.

The Mobile Approach

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Multiple touch points. Photos, video, audio, GPS, image scan, surveys.

Rich Media Capture

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Geo-location technologies support new methods for market research.

Mobile Location Surveys

Use image uploads as response

Use audio clip uploads as response

Use video uploads as response Use barcode scanning to validate

Native App Features

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Push-Notification: in-appGeo-Fencing: virtual barrier Geo-Targeting: retroactive search QR/Bar Code: scan-to-triggerScheduled: calendar-driven

Launch Methods

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Mobile Diary Studies

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Collect rich media over days & weeks.

Mobile Device Usagethe plus+ app

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Device Behavior / captured GPS: longitude, latitude timestamps

Phone: incoming, outgoing, missed

SMS: sent count, received count

Email: sent, received

Websites: visited, bookmarked

Music: albums, artists, metadata

Camera: metadata

Apps: downloads, deletes

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Where they goCommunication patternsShopping behaviorLeisure activitiesHow they spend their time

Device Behavior / analyzed

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Enhancing Data Collection with Location-Based Mobile Surveys

Real-World Application

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In-Store Validation

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@ the-moment-of-truthversus memory recall.

Ethnography Studies

Capture candid moments through pictures + video.

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Restaurant / Dining

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Venue-triggers. Geo-verification.Check, please!

User-Experience Testing

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Uncover user perceptions + motivations.

Entertainment SurveysMovie-Go’ersCaptured feedback immediately after movie

Television + 2nd Screen Capture respondents while they watch TV w/ mobile

Sporting Event AttendeesCapture in-the-moment feedback while in the park

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Ad Effectiveness / mobile

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Mobile Web CampaignsIn-App Intercepts

Survey + GPS Data

Behavioral Data Capture

Ad Effectiveness / outdoor

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Billboards + SignageValidate Exposure

Verify Impact

Branding + Message

Innovation / R+D

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Digital Watermarking**in beta

In-Home User-Testing

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In-home immersion studies with rich media.

Auto Showrooms

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At showrooms, engage with photos + videos.

Medical Research Mobile Physicians

• 85% use a smartphone at work• 62% use a tablet at work• Highest use by profession bar none

mHealth Functionality• Communication / Patient interaction• Education• Prescriptions• Patient database

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Mobile Geo-Tracking

Track the natural course of everyday life.

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In-the-field intercepts

Gain access out and about, & on-the-go.

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Quick-Turn Surveys

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Short-cycle, fast-output,speedy delivery.

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Mobile First Design

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Streamlined flow + logic. We will consult you.**bring your survey to the table - we’re happy to provide feedback.

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Digital Research

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Capture the 360º view of consumers online + off.

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Online Sample (B2C, B2B, HC)

Full Service Solution

Ad/Web measurement

Social Media/Listening

Online Communities

Mobile Research

Full Digital Cycle

How would you use it?

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About the Company Research Now is the leading global online sampling and survey data collection company, with over 6 million panelist in 38 countries worldwide.

RN: Mobile is the mobile arm of Research Now. We offer the widest range of products and services in enterprise-grade, mobile-specific market research and consumer insights in the mobile space.

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Insights in the palm of your hand.

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Joe WachsDirector, Client Development, Research Now: Mobile jwachs@researchnow.com

Research Now: Mobile Team