Justin Segall (Simple Energy) - Conférence TechnoArk 2013
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Transcript of Justin Segall (Simple Energy) - Conférence TechnoArk 2013
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Simple Energy | SimpleEnergy.com | [email protected]
Changing how millions of people save energy.
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Simple Energy | SimpleEnergy.com | [email protected]
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• The (un)Engaged Customer
• The Motivational Challenge
• How Simple Energy Engages and Motivates Customers
• A Vision for the Future
Agenda
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Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
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Simple Energy | SimpleEnergy.com | [email protected]
“Energy efficiency isn’t just the low hanging
fruit; it’s the fruit laying on the ground”
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Simple Energy | SimpleEnergy.com | [email protected]
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We’ve piled up a lot of sticks
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But We Forgot Something
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14,198
4,599
1,9201,584
14 6
Average number of minutes spent by Americans per year
(min
ute
s/year)
Religious Activity Playing SportsWatching the #1 Movie in Theaters
TwitterInteracting w/
Utility
Energy has become “back of mind” for nearly all customers
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Change your light b
ulbs!
Redu
ce yo
ur us
age!
Switch pricing plans!
SMART GRIDSMART GRIDSMART GRID
UTILITIES
CUSTOMERS
“CityVille IsAMAZING!”
Breaking through barriers of consumer indifference takes engaging customers in the ways they want to be engaged.
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How are People Spending their Time Online?
1 - Social
2 - Games
3 - E-Mail
4 - Portals
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<181%
18-215%
22-2914%
30-3921%
40-4920%
50-5923%
60+16%
Source: PopCap Study, 2010
Social Gaming Demographics
Users by Age Group
Contrary to common misconception, social gamers span age groups and demographics, with the average social gamer being a 43 year old woman. Social gamers map well to the target demographic for most EE programs.
Average Social Gamer:
43 year old woman
16
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$$Would change how they use energy
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Results
<5%of customers engaged
✓
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Simple Energy | SimpleEnergy.com | [email protected]
Achieve measurable and verifiable energy efficiency results
Increase program participation
Stimulate dynamic pricing
participation & load shifting
Improve customer satisfaction
Motivating people to save energy, now.
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“Game Mechanics” are Behavior Motivators
20
Social Pressure FREE!!!
Social Comparison Accomplishments “Free Lunch”
Supersized Incentives
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Social GameMechanics
CustomerEngagement
ProgramParticipation
Web Portal Mobile Social Messaging
The Platform For Customer Engagement
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Sample Programs – SDG&E and Pepco
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Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media
Simple Energy Customer Engagement Platform
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Simple Energy | SimpleEnergy.com | [email protected]
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Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media
Energy Efficiency• Energy Competitions• Sponsor Communities• Behavior Change
Simple Energy Customer Engagement Platform
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Simple Energy | SimpleEnergy.com | [email protected]
Confidential and Proprietary
Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media
Energy Efficiency• Energy Competitions• Sponsor Communities• Behavior Change
Targeted Energy Services / Products• HAN Devices• Micro-Targeting
Simple Energy Customer Engagement Platform
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Simple Energy | SimpleEnergy.com | [email protected]
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Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media
Energy Efficiency• Energy Competitions• Sponsor Communities• Behavior Change
Energy Product Sales• Energy Saving Vehicle• Micro-Targeting
Time of Use and Peak Time Pricing/Events• “On Peak” Movement• Communities & Motivation
Simple Energy Customer Engagement Platform
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Simple Energy | SimpleEnergy.com | [email protected]
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Simple Energy Customer Engagement Platform
Anal
ytics
Analytics• Social Modeling & Segmentation • Energy Analytics & Performance• Real-Time Peak Time Results• Demographics & Deep Data• Big Data Analysis
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Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
Confidential and ProprietaryPrepared for TechnoArk Conference
Simple Energy | SimpleEnergy.com | [email protected]
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Mobile Engagement
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Simple Energy | SimpleEnergy.com | [email protected]
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Simple Energy | SimpleEnergy.com | [email protected]
Vision for the Future
Motivating people to save energy, now.
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Simple Energy | SimpleEnergy.com | [email protected]
5% reduction
100 COAL-FIRED POWER PLANTS
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Simple Energy | SimpleEnergy.com | [email protected]
Changing how millions of people save energy.