Team Polymerization Ryan Syafrin Justin Sidebottom Derrek McDonald Mattias Stoll Kyle Anderson.
Justin Ryan Thomas: SDSU Sports Bar- Market Research
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description
In this market research project, we measure the SDSU student population's interest in an on-campus Sports Bar.
Transcript of Justin Ryan Thomas: SDSU Sports Bar- Market Research
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Alex AitchisonKristen EnosNick Linkert
Samantha MorseNick Picinich
Courtney RauchJustin Thomas
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#1: Is there a demand for a Sports Bar/Grill on campus among SDSU students?
#2: Which SDSU students are interested a Sports Bar/Grill on campus ?
#3: What are the desired attributes for this a Sports Bar/Grill?
#4: How much are SDSU students willing to spend at a Sports Bar/Grill on campus ?
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We feel that there is indeed a demand for a sports bar & grill given that there are currently no restaurants on campus.
We believe that mostly students over the age of 21 will be interested in a Sports Bar/Grill (mostly juniors, seniors, and Grad students.)
We think students want a good atmosphere, a lot of TVs, great food and entertainment
We predict students are willing to pay $10-15 when visiting the Sports Bar/Grill.
Team Expectationswww
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Key Findings:
We found that mostly men would be interested in a Sports Bar/Grill on campus
We found that there was no significance when age was compared with who was interested in a Sports Bar/Grill on campus.
The majority of student would spend $6-10 on food.
65% of students would go to a sports bar/grill if it were on campus
Recommendations:
SDSU should proceed with a Sports Bar/Grill on campus
Before Construction a survey should be conducted as to where the best location would be.
They should have a Happy Hour because 73% of students ranked that as the most important aspect in a Sports Bar/Grill.
Executive Summarywww
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BackgroundWe want to see a Sports Bar & Grill at San Diego State
University. We feel it would be great to have a restaurant on campus where students can gather,
relax, shoot some pool or darts, enjoys food & drinks, and watch a variety of sports on TV.
classes, why not grab a cold beer on tap or cocktail with a friend without having to leave. Or maybe
after a long day of classes, instead of rushing home to catch the Monday night football match up, grab
dinner here and enjoy the game.
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MethodologyWho Was Interviewed:
Current San Diego State University Students
How were they Interviewed?We asked them to fill out a brief survey
How were they selected?We assigned group members to different sectors of the campus using the chart below, and chose to select every 10th person that walked by.
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MethodologyHow many were surveyed?
200+
How was the data analyzed & What statistical procedures were used?
We used descriptive statistics, cross tabulations, as well as frequency tables all generated using SPSS to analyze our data.
Probability or non-probability sample?We used systematic probability samplingWe feel that because we used this method, our sample is for the most part representative of the population.
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Demographics Comparison
Student Age
UnderGrad & GradSDSU Sample
51%49%Under Over 21
33%
67% Under 21
Over 21
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Demographics Comparison
Student Gender
UnderGrad & GradSDSU Sample
43%57%
Male
Female
45.5
54.5
men
female
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Demographics Comparison
Student MajorSDSU Sample
16%
18%
1%
7%9%
26%
16%7%
Arts & Letters
Business
Education
Engineering
Health & Human Services
Professional Studies & Fine Arts
Sciences
11
34
668
11.5
176
arts & letters
business
education
enginering
health & human services
professional studies & fine artssciences
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Demographics Comparison
Student Ethnicity
UnderGrad & GradSDSU Sample
-1% 4%
18%
5%
5%
3%
1%
7%
1%
42%
9% 6%
American Indian
African American
Mexican American
Other Hispanic
Asian
SE Asian
Pacific Islander
Filipino
Multiple Ethnicities
White
Other/Not Stated
International
3.516
3
11.5
3.55
53.5
21.5
african american
mexican american
other hispanic
asian/se asian/pacific islanderfilipino
multiple ethinicities
white
other/not stated
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ResultsQuestion One: I am satisfied with the restaurant choices on campus. . . Question 1
Strongly Agree 13Somewhat Agree 96Neutral 44Somewhat Disagree 41Strongly Disagree 6Total 200
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Question TwoHow often do you buy food on campus?
Question 2 Daily 62Weekly 85Monthly 17Seldom 32Never 4Total 200
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Do you live on Campus?
Question Three
Question 3 Yes 28No 171Unanswered 1Total 200
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If not, how far?
Question Three
If no, please select how far.5 miles or less 51Between 5 miles to 10 miles 43More then 10 miles 78Unanswered 28Total 200
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My favorite types of food are: (Rank 1-choice)
American: Italian:
Question Four
American food 1st Choice 342nd Choice 433rd Choice 514th Choice 335th Choice 206th Choice 19Total 200
Italian Food1st Choice 492nd Choice 513rd Choice 474th Choice 315th Choice 186th Choice 4Total 200
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My favorite types of food are: (Rank 1-choice)
Mexican: Japanese:
Question Four
Mexican food 1st Choice 732nd Choice 533rd Choice 404th Choice 175th Choice 136th Choice 4Total 200
Japanese1st Choice 322nd Choice 243rd Choice 264th Choice 415th Choice 686th Choice 9Total 200
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My favorite types of food are: (Rank 1-choice)
Chinese: Indian:
Question Four
Chinese1st Choice 82nd Choice 233rd Choice 284th Choice 645th Choice 646th Choice 13Total 200
Indian 1st Choice 52nd Choice 83rd Choice 84th Choice 135th Choice 176th Choice 149Total 200
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Question FiveMy favorite sports to watch are: (Rank 1-6 if
Soccer: Football:
44%
36%
13%5%
1%
1%
Football
1st choice
2nd choice
3rd choice
4th choice
5th choice
6th choice
1st choice 76
2nd choice 63
3rd choice 22
4th choice 9
5th choice 2
6th choice 2
total 174
1st choice 23
2nd choice 19
3rd choice 31
4th choice 45
5th choice 40
6th choice 16
unanswered 26
total 200
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Question FiveMy favorite sports to watch are: (Rank 1-6 if
Hockey: Basketball:1st choice 22nd choice 113rd choice 164th choice 455th choice 666th choice 33unanswered 27total 200
1st choice 22nd choice 113rd choice 164th choice 455th choice 666th choice 33unanswered 27total 200
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Question FiveMy favorite sports to watch are: (Rank 1-6 if
Golf: Baseball: 1st choice 242nd choice 293rd choice 594th choice 305th choice 226th choice 10unanswered 26total 200
1st choice 22nd choice 33rd choice 74th choice 215th choice 286th choice 102unanswered 37total 200
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Question FiveMy favorite sports to watch are: (Rank 1-6 if
Other:my favorite sports to watch are :other1st choice 32nd choice 13rd choice 04th choice 35th choice 16th choice 7unanswered 185total 200
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Question SixI enjoy watching sports of TV. . .
I enjoy watching sports on tvStrongly Agree 72Somewhat Agree 61Neutral 31Somewhat Disagree 9Strongly Disagree 2unanswered 25total 175
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I typically watch sports at: (Rank 1-choice)
My Friends House: My House:
Question Seven
19
46.5
13
7.5
0.5
13.5
1st choice2nd choice3rd choice4th choice5th choice
53
10.5
15
8.5
0.5
12.51st choice2nd choice3rd choice4th choice5th choice
1st choice 382nd choice 933rd choice 264th choice 155th choice 1unanswered 27total 200
1st choice 106
2nd choice 21
3rd choice 30
4th choice 17
5th choice 1
unanswered 25
total 200
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I typically watch sports at: (Rank 1-choice)
Restaurant: Bar:
Question Seven
2
14
32.5
36.5
1
141st choice
2nd choice
3rd choice
4th choice
5th choice
missing
1215.5
25.5
31.5
114.5 1st choice
2nd choice3rd choice
4th choice
5th choice
I typically watch sports at: a restaurant1st choice 42nd choice 283rd choice 654th choice 735th choice 2unanswered 28total 200
I typically watch sports at: a bar
1st choice 24
2nd choice 31
3rd choice 51
4th choice 63
5th choice 2
unanswered 29
total 200
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I typically watch sports at: (Rank 1-choice)
Question Seven
30
30
13
12.5
8.5 4 0.5 1.5
1st choice
2nd choice
3rd choice
4th choice
5th choice
6th choice
7th choice
missing
I typically watch sports at: other1st choice 52nd choice 03rd choice 14th choice 25th choice 165unanswered 27total 200
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Question EightI go to sports bars1-‐3 times per month 844-‐6 times per month 307-‐9 times per month 1510+ times per month 1I don't go to sports bars 69unanswered 1total 200
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Question NineIf there were a sports bar/grill on campus, I would go to it. if there was a sports bar/grill on
campus, I would go to itstrongly agree 64somewhat agree 66neutral 47somewhat disagree 16strongly disagree 7total 200
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Question TenWhat I would like to see at a sports bar/ grill on campus (Rank 1-
TV Screens: Karaoke:
30
30
13
12.5
8.5 40.5
1.5
1st choice2nd choice3rd choice4th choice5th choice6th choice
45.5
12.5
18.5
26.5
31
0.5 1.5
1st choice2nd choice3rd choice4th choice5th choice6th choice
tv screens
1st choice 602nd choice 603rd choice 264th choice 255th choice 176th choice 87th choice 1unanswered 3total 200
karaoke1st choice 82nd choice 113rd choice 254th choice 375th choice 536th choice 627th choice 1unanswered 3total 200
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Question TenWhat I would like to see at a sports bar/ grill on campus (Rank 1-
Dancing: Happy Hour:
9.5
13
12
17.5
30
15.511.5
1st choice2nd choice3rd choice4th choice5th choice6th choice
36.5
21
14.5
13
7 6.5 01.5
1st choice
2nd choice3rd choice
4th choice
5th choice
6th choice
dancing1st choice 192nd choice 263rd choice 244th choice 355th choice 606th choice 317th choice 2unanswered 3total 200
happy hour
1st choice 73
2nd choice 42
3rd choice 29
4th choice 26
5th choice 14
6th choice 13
7th choice 3
unanswered 200
total
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Question TenWhat I would like to see at a sports bar/ grill on campus (Rank 1-
Darts: Other:
2.5 59
26
16.5
38
1.5 1.5 1st choice2nd choice3rd choice4th choice5th choice6th choice7th choicemissing
0 0.5 0.50.5 10
96
1.5
1st choice
2nd choice
3rd choice
4th choice
5th choice
6th choice
7th choice
missing
darts1st choice 52nd choice 103rd choice 184th choice 525th choice 336th choice 767th choice 3unanswered 3total 200
other1st choice 02nd choice 13rd choice 14th choice 15th choice 26th choice 1927th choice 3unanswered 0total 200
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Question TenWhat I would like to see at a sports bar/ grill on campus (Rank 1-
Pool Table:15.5
24.5
36.5
10
8.5
3.5 0 1.5
1st choice
2nd choice
3rd choice
4th choice
5th choice
6th choice
7th choice
missing
pool table1st choice 312nd choice 493rd choice 734th choice 205th choice 176th choice 77th choice 0unanswered 3total 200
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Question Eleven
If there was a sports bar/grill on campus, what time frame would you most frequently visit? ( Select all that apply)
10am-3pm: 3pm-7pm:Selected 13
Not Selected 184
Unanswered 3
Total 200
Selected 81
Not Selected 116
Unanswered 3
Total 200
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Question Eleven
If there was a sports bar/grill on campus, what time frame would you most frequently visit? ( Select all that apply)
7pm-11pm: For Happy Hour:I would go to the sports bar: 7pm-‐11pm
Selected 77
Not Selected 120
Unanswered 3
Total 200
I would go to the sports bar: for happy hour
Selected 105
Not Selected 92
Unanswered 3
Total 200
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Question TwelveI spend a large portion of my income at Sports
Bar/GrillsI spend a large portion of my income on visiting restaurants/bars/grillsstrongly agree 23somewhat agree 50neutral 49somewhat disagree 37strongly disagree 41Total 200
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How much would you be willing to spend on FOOD at an on-campus Sports Bar/Grill?
Question Thirteen
1%
23%
51%
17%7%
1%
I wouldn't spend any money
$1-5
$6-10
$11-15
$16-20
more than $20
How much money would you be willing to spend on FOOD at an on campus sports bar per dayI would not spend any money 3$1-‐5 46$6-‐10 102$11-‐15 35$16-‐20 13More than $20 1Total 200
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Question Fourteen
How much would you be willing to spend on ALCOHOL at an On-Campus Sports Bar/Grill?
25%
14%
32%
19%
6% 4% I wouldn't spend any money
$1-5
$6-10
$11-15
$16-20
more than $20
How much money would you be willing to spend on ALCOHOL at an on campus sports bar per day
I would not spend any money 50
$1-‐5 28
$6-‐10 65
$11-‐15 37
$16-‐20 12
more than $20 8
Total 200
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Question Sixteen
Gender
45.5
54.5
men
female
Gendermale 91female 109total 200
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Question Seventeen
Age
10.59
13.5
27.5
17
8.5
4.53.5
2.50.5 1.5
0.5 0.5
0.5
18
19
20
21
22
23
24
25
26
27
28
29
33
did not answer
Age18 2119 1820 2721 5522 3423 1724 925 726 527 128 329 133 1unanswered 1total 200
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Question Eighteen
Year in School
13.5
7.5
28.5
43
7.5
freshman
sophmore
junior
senior
graduate
Year in school
freshman 27
sophmore 15
junior 57
senior 86
graduate 15
total 200
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Question Nineteen
Ethnicity
3.5
16
3
11.5
3.5
553.5
21.5
african american
mexican american
other hispanic
asian/se asian/pacific islanderfilipino
multiple ethinicities
Ethnicityafrican american 7mexican american 32other hispanic 6asian/se asian/pacific islander 23filipino 7multiple ethinicities 10white 107
other/not stated 4international 3unanswered 1total 200
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Question Twenty
What is your major?
11
34
668
11.5
176
arts & letters
business
education
enginering
health & human servicesprofessional studies & fine artssciences
undergraduate studies
Majorarts & letters 22business 68education 12engineering 16health & fine arts 23sciences 34undergraduate studies 12unanswered 1total 200
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Question Twenty-One
What is your monthly income?
49.5
25.5
14
4.5 6 0.5
$0-‐$499
$500-‐$999
$1000-‐$1499
$1500-‐$1999
$2000 or more
no answer
Monthly Income0-‐499 99500-‐999 511000-‐1499 281500-‐1999 92000-‐more 12unanswered 1total 200
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Key Findings:
We found that there is a demand for an on-campus Sports Bar/Grill at SDSU.
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Key Findings:
These are the demographics in relation to whether they would attend a Sports Bar/Grill
on campus
55%45%
Male
Female
50%50%
Under 21
Over 21
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Key Findings:
These are the demographics in relation to whether they would attend a Sports Bar/Grill
on campus
71.43%
46.88%
50%
78.26%
85.71%
80%
66.36%
75%
33.33%
African American
Mexican American
Other Hispanic
Asian/SE Asian/ Pacific Islander
Filipino
Multiple Ethnicities
White
Other/ Not stated
International
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ConclusionAlcohol
Conclusion 1: Data showed that 32.5% of students would be willing to pay on average $8 per day on alcohol at a sport bar and grill on campus.
Conclusion 2: This corresponds to a group of 10,665 SDSU students
Conclusion 3: This means a potential of $ 53,275 in one-time sales for this product.
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ConclusionFood
Conclusion 1:Data showed that 51% of respondents said that they willing to spend and average of $8 per day on food.
Conclusion 2:This corresponds to 16,737 students on campus
Conclusion 3: This corresponds to a potential $133,896 one time sales for Food.
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Conclusion
The combined potential one times sales per day of alcohol and food products is $187,171!
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Recommendations
SDSU should proceed with a Sports Bar/Grill on campus (65% of students agree)
Before Construction a survey should be conducted as to where the best location would be.
They should have a Happy Hour because 73% of students ranked that as the most important aspect in a Sports Bar/Grill
84% of Men said that multiple TVs were the most important aspect and because men are going to be the most frequent users of the sports bar this makes sense.
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RecommendationsThis was the only relevant Chi Square statistic with over 95% confidence
of preferring multiple televisions as their top choices for a sports bar varies significantly by gender
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 17.507a 6 .008
Likelihood Ratio 21.175 6 .002
Linear-by-Linear Association 8.263 1 .004
N of Valid Cases 197
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LimitationsWhen we conducted our random systematic research we found that not everyone wanted to
participate in our survey. It also became evident after a few surveys, that not everyone was correctly filling them out. This caused us to repeat the process several more times, to be sure that our surveyors were properly following
directions.
Most problems were found within our ranking questions, perhaps we should have made
directions more concise.
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Questions?
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