Justin Gregory - Resume 2016
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justin gregory Skills WORK EXPERIENCE EDUCATION contact justin Microsoſt Excel, PowerPoint as well as the full suite of Microsoſt soſtware programs Nielsen Analytic Tools such as Nielsen Scanning, Answers on Demand, Spectra, Consumer & Shopper Explorer Google Analytics SAP Proficient with Hootsuite and Tweetdeck Facebook and Twitter analytics Adobe Premiere Adobe Photoshop Wordpress powered websites Avid Social Networker. Proficient in Twitter, Facebook, Tumblr, YouTube, Reddit, Instagram, etc Associate Brand Manager // July 2015- Present STG LANE double major: bachelor of arts in economics bachelor of arts in political science UNIVERSITY OF ARKANSAS FAYETTEVILLE, AR AWARDED MAY 2007 Advanced Course in Strategic Marketing AMA AWARDED MARCH 2016 479.236.3910 [email protected] Worked to develop and execute strategies and campaigns to achieve both short-and-long-term brand goals. Built strong relationships with product development, regulatory and sales teams to drive brand initiatives across multiple consumer touch points. Conducted and executed market and brand analysis for 7 brands in order to create brand roadmaps to grow market share and create brand awareness. Managed and led multiple projects involving all departments of the organization including creating scope of project, developing planning schedule to monitor and track progress, manage project complications and ensure that project was delivered on-time and within budget. Created and implemented experiential marketing strategy for the Havana Honeys brand that is expected to create over 75K consumer engagements and 300K impressions. Prepared and delivered engaging, impactful and persuasive presenta- tions for all levels of the organization. Worked in collaboration with Brand Manager to develop marketing budget in excess of $2MM that ensured delivery of brand growth perfor- mance within budget. Composed creative briefs for design agencies on new product launches, POS materials, website design/redesigns and print advertisements for both consumer and customer messaging. Managed relationships with multiple agencies that included design, experiential marketing and consumer research agencies. Social Media Coordinator // August 2014- August 2015 Freelance Contributor // August 2013- Present FILMDISPENSER.COM Work to cultivate engagement between Filmdispenser.com readers and its social media platforms. Create and edit communications to gain more readership for Filmdispenser.com articles, podcasts and videos with website traffic increasing 40% since taking over as Social Media Coordinator. Manage multiple social media accounts. Utilize Hootsuite and Tweetdeck to plan and effectively manage content. Launched brand business pages and accounts. Grew Facebook likes to over 4,000 and Twitter followers to 6,200 without paid promotions. Create engaging posts that garner and average of 75,000 impressions per month on Twitter and an average post reach of 2,000 people on Facebook. charity work G3- Gaming and Giving For Food Participated in this charity event in 2012, 2013, 2014 and 2016 to raise money for Children's Miracle Network. Wounded Warrior Project Participated in this charity event in 2013 to raise money for wounded Veterans.
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Transcript of Justin Gregory - Resume 2016
justin gregory
Skills WORK EXPERIENCE
EDUCATION
contact justin
Microso� Excel, PowerPoint as well as the full suite of Microso� so�ware programsNielsen Analytic Tools such as Nielsen Scanning, Answers on Demand, Spectra, Consumer & Shopper ExplorerGoogle AnalyticsSAPProficient with Hootsuite and TweetdeckFacebook and Twitter analyticsAdobe PremiereAdobe PhotoshopWordpress powered websitesAvid Social Networker. Proficient in Twitter,Facebook, Tumblr, YouTube, Reddit, Instagram, etc
Associate Brand Manager // July 2015- PresentSTG LANE
double major: bachelor of arts in economics
bachelor of arts in political scienceUNIVERSITY OF ARKANSAS
FAYETTEVILLE, ARAWARDED MAY 2007
Advanced Course in Strategic Marketing
AMAAWARDED MARCH 2016
FAYETTEVILLE, ARAWARDED MAY 2007
479.236.3910
Worked to develop and execute strategies and campaigns to achieve both short-and-long-term brand goals. Built strong relationships with product development, regulatory and sales teams to drive brand initiatives across multiple consumer touch points.
Conducted and executed market and brand analysis for 7 brands in order to create brand roadmaps to grow market share and create brand awareness.Managed and led multiple projects involving all departments of the organization including creating scope of project, developing planning schedule to monitor and track progress, manage project complications and ensure that project was delivered on-time and within budget.Created and implemented experiential marketing strategy for the Havana Honeys brand that is expected to create over 75K consumer engagements and 300K impressions.Prepared and delivered engaging, impactful and persuasive presenta-tions for all levels of the organization.Worked in collaboration with Brand Manager to develop marketing budget in excess of $2MM that ensured delivery of brand growth perfor-mance within budget. Composed creative briefs for design agencies on new product launches, POS materials, website design/redesigns and print advertisements for both consumer and customer messaging. Managed relationships with multiple agencies that included design, experiential marketing and consumer research agencies.
Social Media Coordinator // August 2014- August 2015Freelance Contributor // August 2013- PresentFILMDISPENSER.COMWork to cultivate engagement between Filmdispenser.com readers and its social media platforms. Create and edit communications to gain more readership for Filmdispenser.com articles, podcasts and videos with website tra�ic increasing 40% since taking over as Social Media Coordinator.
Manage multiple social media accounts.Utilize Hootsuite and Tweetdeck to plan and e�ectively manage content.Launched brand business pages and accounts. Grew Facebook likes to over 4,000 and Twitter followers to 6,200 without paid promotions.Create engaging posts that garner and average of 75,000 impressions per month on Twitter and an average post reach of 2,000 people on Facebook.
charity workG3- Gaming and Giving For Food Participated in this charity event in 2012, 2013, 2014 and 2016 to raise money for Children's Miracle Network.Wounded Warrior Project
Participated in this charity event in 2013 to raise money for wounded Veterans.
WORK EXPERIENCE
Associate client manager, coca cola, continuous anayltics team // march 2013 - AuGUST 2014Nielson - atlanta, gaProvided valuable consumer and shopper insights/recommendations to support Coca-Cola’s strategic marketing and sales initiatives for their national Convenience-Retail and National Kroger teams. I built a solid relationship as a valued business partner ensuring that my clients were provided with solutions on how to design and implement strategies that protected/increased Coca-Cola brand’s market share.
Served as a daily business partner/consultant to solve strategic business questions for Coca-Cola utilizing Nielsen products and solutionsCreated impactful presentations that were utilized by all levels of the client’s organization to influence decisions and actions.Developed tools and templates for department wide commercialization that provided ease of use and clear insights.Created a sparkling so� drink portfolio assessment and strategy to grow the flavors category within convenience-retail for the entire North American region.Helped to develop a strategy for assessing the consumer profile of the convenience-retail shopper to help my clients create a strategy to gain merchandising space for sparkling so� drinks in one of their largest retail accounts.
Helped organize and conduct various client trainings throughout the year on multiple Nielsen databases.
This work led to my clients having the ability to pro-actively stop one of their competitive company’s categories from taking merchandising space away.
Territory Manager 3 // 2008 - 2013Reynolds American - Harrison, AR / Dallas, TX Built outstanding relationships with retail store managers/owners and wholesale partners by providing expert tobacco/-consumer insights and advice through the development of individual business plans.
Managed a large territory grossing over $41 million in annual sales, consisting of 204 retail outlets.Achieved #1 in sales growth for my territory within the company in 2009. Top 10 within the company in 2010. Top 10 within the region in 2011. Top 5 within the region in 2012 & 2013.Grew business by 64% overall in an industry that decreases by approximately 6-8% annually.Grew market share a total of 17.27% on all brands, and 20.85% on company deemed growth brands in less than three years of work.Lead presentations for achieving accelerated brand growth within Division and Regional meetings.Helped organize and run Division Meetings within 4 di�erent Divisions.Trained and mentored numerous employees.Provided inventory management support for store managers/owners, as well as establishing the correct product mix to maximize tobacco category ROI.Participated in relationship marketing by conducting e�ective "1 to 1" Consumer Engagements to educate Adult Tobacco Consumers on Reynolds American brands.
Create and edit video content.Create and produce multiple podcasts. Podcasts average 35,000 downloads per month.Analyze performance metrics to increase productivity on posts and gain new website visitors.Covered multiple conventions and conducted interviews on behalf of the website.
ON-AIR PERSONALITY / CONTENT CREATOR // July 2012 - PresentKEWL/KGAP Co-host a morning radio segment three times per week that is devoted to discussions on entertainment news, theatrical/DVD releases, video games, television shows, comics and the numerous comic and gaming conventions I attend for Kool 95.1.
