Justin Bieber Never Say Never DVD Release
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TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 Paramount Justin Bieber Never Say Never DVD Release We turn action codes into mobile engagement on any mobile phone.
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When Paramount Home Entertainment released the new DVD from Justin Bieber, the Artist of the Year at the 2010 American Music Awards, they knew that fans would be excited. But, at a time when DVD sales are down, Paramount added a Microsoft Tag to the cover of the DVD to bring excitement into the store right at the time of purchase. A scan of the Tag launches a mobile experience that includes a video of Bieber performing in concert – singing while suspended mid-air in a purple wire heart. The video content encourages the potential customer to buy the DVD. The campaign also includes ways to engage Justin Bieber’s fans via Facebook and opt-in email lists.
Transcript of Justin Bieber Never Say Never DVD Release
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Paramount Justin BieberNever Say Never DVD Release
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Code on DVD Case Leads to Sneak Peek
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Preview Leads to Multimedia Engagement
Videos
Social Media
Opt In
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515
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