DIGIPAK ANALYSIS: Justin Bieber –

‘JOURNALS’Charlotte Simcox

CONVENTIONS

• Same theme running throughout.• Name of the album and artist.• Main image of a logo.

Unconventional features: • A main image of artist on front panel.

IMAGE • There are small logos around the front cover which

have been set out like a border to the text. These represent each song on the album.

• There is no conventional image of the artist on the front. This could represent that he is so famous that he doesn’t need an image of himself on the front. He knows his audience will buy the album.

• This will attract the audience as it gives the artist a sense of mystery. It makes you want to listen and find out what he is hiding.

I do not like the idea of not using an image of the artist on the front. I think the image helps represent what the album is about.

COLOUR

• The white theme could imply a new found pureness to Justin Bieber. It reminds you of a blank canvas, this could represent that he is ‘starting again’ with a new sound.

• The purple gives a feminine touch to the cover and emphasises the pop genre (bright colours). Bieber’s audience is a majority of teenage girls so this will attract them and other females.

• The black title makes the cover look less feminine, this will encourage the audience it is for the male gender as well.

I like the idea of using a feminine and a masculine colour on the Digipak, it helps in representing that its for a variety of audiences.

WORDING

• The title ‘JOURNALS’ corresponds with the logos around the border. It could imply that every logo is a journey or a story he wants to share with his audience.

• A journal is a personal item that stereotypically keeps peoples secret, this could represent that he wants his audience to ‘read it’ and find out. This will encourage the audience to buy his cd as they want to know what he is ‘hiding’.

I like the idea of using the title as a hidden message of what's inside the album. It encourages the audience to buy and listen to the cd.

FONT

• The font used is a simple black typeface. The simplicity of the font depicts the theme of not being ‘over the top’.

• Using a simple Arial font could be used to depict juxtaposition. He uses a simple font but then his music contrasts as it’s not.

I think a simple font on a Digipak is a good idea as it doesn’t take over the main image of cover. I would like to use a simple font for my own Digipak.

EYE CATCHING • Justin Bieber’s album cover is

completely different to his previous albums. This album looks plain and simple BUT it does stand out from the others. It will catch the audiences attention.

• As there is no representation used on the cover it will appeal to the audience as they will want to find what the mystery is.

• His new style of Digipak could depict that he has matured and he doesn’t need an image of him to draw in his audience. It’s all about the music.