JustGiving’s Top 10 fundraising tips(London Marathon edition)

Jonathan WaddinghamDigital Strategist

jonathan@justgiving.comtwitter.com/jon_bedford

Worried about reaching your target?

It’s OK - we’re here to help!

Follow our tips and you’ll have no worries

Top 10 tips:

1. Think about your personal message

2. Put a video and extra photos on your page

3. Talk to your charity.

4. Email people in groups and personalise your message

5. Put your page address in your email signature

6. Promote your page with social media

7. Give out your page address on cards - like Moo minicards

8. Get your page featured in the local press

9. Send fun reminder emails asking people to donate

10.Thank people

1) Think about your personal message

Why are you running the marathon?

Why are you running the marathon for your charity?

How much effort are you putting in?

How long is 26.2 miles?

Is your personal message like this?

Or is it like this?

www.justgiving.com/CharlieSimpson-HAITI

Are you telling your story?

Are you telling people why they should donate?

http://www.flickr.com/photos/goddess-arts/2929672944

2) A picture speaks a thousand words…

and a video speaks even more!

Spot the difference…

Main photo

Regularly updated

Photos

www.justgiving.com/no-whey

3) Talk to your charity

Find out how your money will help them and explainthat to your friends and family

Explain how the money will help on your page

Write about the charity

www.justgiving.com/billymckay

4) Don’t email the same message to everyone at once

http://www.flickr.com/photos/mrtopf/1541527579/

Email people in groups – parents first?

http://www.flickr.com/photos/unclebumpy/108780542/

Send a different one to friends…

http://www.flickr.com/photos/nubui/2373999868/

Use Facebook friend lists…

Oh, and think of when pay day is…

http://www.flickr.com/photos/superrabbit/319538167

5) Put your page address in your email signature

I’m running the London Marathon! Please

sponsor me at www.justgiving.com/yay

…or link to your page with a Justgiving badge

See www.justgiving.com/help

So every email you send encourages people to donate!

http://www.flickr.com/photos/dbarefoot/1814873464

6) Aha! Social media…

Try our Facebook app:

Over 400,000

people have!

http://apps.facebook.com/justgiving

Try Flickr

http://www.flickr.com/photos/27717319@N06/2581829969/

Try Twitter…

http://twitter.com/bekibutton/statuses/1073997779

http://twitter.com/nickellison/statuses/1130745394

http://twitter.com/iwooty/statuses/1139569610

Try our widget!

www.justgiving.com/widget

Widget in the wild… (and a great blog too)

http://www.marathonmitch.com

7) Give out your page address on cards

Moo.com lets you put your own photos on the back…

…like this:

http://flickr.com/photos/fstorr/2202454676/

http://www.justgiving.com/francisstorr

Or, if you’re feeling skint…

…Print your page address on A4 paper and cut out slips!

8) Get your page featured in the local press

• Use our press release template: www.justgiving.com/tips

• Include your page address

• Add interesting facts – tell your story!

- Where are you from?

- What do you do?

- Is it your first marathon?

- Why are you running?

- Who are you running for?

…and on your local radio station too

9) Send fun reminder emails

• Say even a small donation helps

• Include a photo or video

• Make them laugh with training stories

• Tell them what you’re looking forward to

• …and what you’re not!

Keep fundraising after the marathon! Your page stays open for 3 months

and 20% of donations come in after people finish their event!

10) Manners cost nothing*… so say thank you

*as my Mum says

On your page…

On your blog…

On

Just by email…

(or by snail mail!)

On

And anyway else you can…

We’ve made a video to recap… Video http://icanhaz.com/JGtipsvideo

London Marathon blog www.justgiving.com/londonmarathon

JustGiving blog www.justgiving.com/blog

Follow us: twitter.com/justgiving

Good luck!