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Just What Is Social in Social Media? An Actor-Network Critique of Twitter Agency and Assumptions
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Transcript of Just What Is Social in Social Media? An Actor-Network Critique of Twitter Agency and Assumptions
![Page 1: Just What Is Social in Social Media? An Actor-Network Critique of Twitter Agency and Assumptions](https://reader030.fdocuments.in/reader030/viewer/2022032507/55cee59bbb61ebb8048b4759/html5/thumbnails/1.jpg)
Just What Is Social in Social Media? An Actor-Network Critique
of Twitter Agency and Assumptions
Jeffrey M. KeeferNew York University & Pace University
Social Media & Society 2015 International ConferenceJuly 27-29, 2015
Ted Rogers School of Management, Ryerson UniversityToronto, Ontario, Canada
@JeffreyKeefer #SMSociety15
![Page 2: Just What Is Social in Social Media? An Actor-Network Critique of Twitter Agency and Assumptions](https://reader030.fdocuments.in/reader030/viewer/2022032507/55cee59bbb61ebb8048b4759/html5/thumbnails/2.jpg)
Social media includes applications . . .
@JeffreyKeefer #SMSociety15
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but the focus is commonly on the presentation or actions of users . . .
@JeffreyKeefer #SMSociety15
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. . . networks created on the platforms . . .
@JeffreyKeefer #SMSociety15
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. . . and what we do to promote our
WIIFMs (What’s In It For
Me).
@JeffreyKeefer #SMSociety15
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@JeffreyKeefer #SMSociety15
It is less studied from the perspective of the networks, especially
the influence and role of the nonhuman
elements.
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@JeffreyKeefer #SMSociety15
Through this inverted perspective much may be
learned, especially involving assumptions
about agency(Latour, 2013).
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It is this social aspect of social media where actor-network theory can be usefully
employed, as the agency of things may frequently be overlooked (Adams &
Thompson, 2011).
@JeffreyKeefer #SMSociety15
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In ANT, fixed realities do not exist: multiple actants (human and
nonhuman) constantly interact in layers of connections.
@JeffreyKeefer #SMSociety15
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@JeffreyKeefer #SMSociety15
Resistance and negotiation lead to messy networks. Even when things “resolve,” it only happens while the
actants maintain their stabilized relationships.
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Nothing is permanent, even though we frequently see various enactments of repeated processes as stable . . . . . . and as a result “black box” them and assume they will always work in that way.
@JeffreyKeefer #SMSociety15
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What assumptions do we black box with social media research and practice?
@JeffreyKeefer #SMSociety15
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This theoretical study explores a seven-part framework (Kietzmann, Hermkens,
McCarthy, & Silvestre, 2011) of social media—identity, conversations, sharing, presence,
relationships, reputation, and groups—through the lens of actor-network theory
(ANT).
@JeffreyKeefer #SMSociety15
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The honeycomb of social media
User experience
Implications for organizations
@JeffreyKeefer #SMSociety15
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Actor-network theory focuses on continuously generated networks, webs of relations, where power can reside within any actor—any person, place, or thing—
that continuously participates in the connections
(Callon, 1986; Latour, 2007; Law, 2008).
@JeffreyKeefer #SMSociety15
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Let’s partner with the elements in social media to better understand the “impacts of
digital engagements on processes of knowledge-making and interacting” (Fenwick, 2014, p. 2) and seek to answer the question:
@JeffreyKeefer #SMSociety15
Just what is social in
social media?
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Twitter, with its seeming simplicity, will be the focus of this 7-part actor-network inquiry—specifically the
#SMSociety15 tag.
@JeffreyKeefer #SMSociety15
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Twitter: #SMSociety15
ApplicationsUsersNetworksWIIFMs
IdentityConversationsSharingPresenceRelationshipsReputationGroups
#SMSociety15
@JeffreyKeefer #SMSociety15
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Next Steps:1. Social Media studies often
include the elements, but not the complex effects, of non-human actor agency.
2. Tags used vs. Tags as users? 3. How can we reconceive social
when non-human actors exert agency?
@JeffreyKeefer #SMSociety15
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Just What Is Social in Social Media? An Actor-Network Critique
of Twitter Agency and Assumptions
Jeffrey M. KeeferNew York University & Pace University
Social Media & Society 2015 International ConferenceJuly 27-29, 2015
Ted Rogers School of Management, Ryerson UniversityToronto, Ontario, Canada
@JeffreyKeefer #SMSociety15